1. History
    1988-1990  1991-2000  2001-2005  2006-2016 

2. Awards

3. People

4. References

5. External links

Seventh Generation, Inc., is an American company that sells cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. Unilever acquired the company in 2016.

Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources, using recycled and post-consumer materials in its packaging, and biodegradable, and plant-based phosphate- and chlorine-free ingredients in its products.

The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". The company says the document states, "in our every deliberation, we must consider the impact of our decisions on the next seven generations."^[1]

History

1988-1990

1988: Alan Newman acquires Renew America, a mail-order catalog that sells energy-, water- and resource-saving products. After giving the catalog a new look, an enhanced mix of products, and a new name – Seventh Generation – Newman embarks on a campaign to raise funding for the venture.{{citation-needed|date=November 2018}}

1989: Entrepreneur and author of How to Make the World a Better Place, Jeffrey Hollender joins Newman and helps secure much-needed capital. First-year sales of $100,000 grow to $7 million two years later{{citation-needed|date=November 2018}}

1989: A mention in the New York Times increases orders seven-fold within a year{{citation-needed|date=November 2018}}

1990: 500,000 people request catalog during 20th Anniversary Earth Day celebrations{{citation-needed|date=November 2018}}. Seventh Generation launches its own line of non-toxic and recycled household products{{citation-needed|date=November 2018}}.

• First North American home care company to bring branded 100% recycled fiber paper products to the market{{citation-needed|date=November 2018}}.
• First North American company to adopt totally chlorine-free processing for its baby and feminine care products. Move drives significant change in the industry around chlorine processing of fibers{{citation-needed|date=November 2018}}.

1991-2000

1992: Newman leaves Seventh Generation to start Magic Hat Brewing Company{{citation-needed|date=November 2018}}

• Seventh Generation goes public on November 8, 1993, raising $7 million{{citation-needed|date=November 2018}}. Dramatic growth in natural foods industry begins to fuel wholesale business{{citation-needed|date=November 2018}}.
• In five years of business, company prevents 29,000 trees from being cut down, saves nearly 500 million gallons of water and keeps more than 33,000 cubic feet of solid waste out of the country’s landfills{{citation-needed|date=November 2018}}.

1994: Seventh Generation enters the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent{{citation-needed|date=November 2018}}.

1995: Mail-order catalog business sold to Gaiam, Inc. and Seventh Generation focuses solely on its wholesale products business{{citation-needed|date=November 2018}}.

1998: Company begins expanding its retail reach{{citation-needed|date=November 2018}}

1999: Bolstered by growing success{{citation-needed|date=November 2018}}, the company buys back all its stock{{citation-needed|date=November 2018}}.

2000: Sales grow nearly 32% per year, reaching $50 million over the next five years. True to its founding values, the company continues to give 10 percent of profits to nonprofit groups{{citation-needed|date=November 2018}}.

2001-2005

2001: The company successfully lobbies for the removal of phosphates from automatic dishwashing products{{citation-needed|date=November 2018}}

2002: Seventh Generation sets standard of no VOCs in its home care products other than those naturally occurring in essential oils and botanical extracts.{{citation-needed|date=November 2018}}

2002: First home care company to specify and produce with low levels of 1,4 dioxane in its laundry and dish care products.{{citation-needed|date=November 2018}}

2004: First corporate responsibility report published. Transparency of report becomes key hallmark of company’s position as a leader in the corporate responsibility movement.{{citation-needed|date=November 2018}}

2005: Seventh Generation has created more than 70 products and claims 45% of the total sales in the paper and plastic, cleaning, diaper, wipes and feminine hygiene categories, making them the leading seller of natural, non-toxic household products in the United States{{citation-needed|date=November 2018}}.

2006-2016

2006: Company moves to new LEED Gold-certified office on the shores of Lake Champlain{{citation-needed|date=November 2018}}.

• First home care company to voluntarily disclose full ingredients on label{{citation-needed|date=November 2018}}
• Ends the industry norm of topping off surfactant supplies with formaldehyde{{citation-needed|date=November 2018}}
• Switches liquid laundry line to 2X concentrated formulas, claiming, "If every household used 100 oz. 2X concentrate instead of the regular liquid, in one year we would save 78,000 tons of plastic and 970,000 tons of greenhouse gas emissions."{{citation-needed|date=November 2018}}

• First North American home care company to commit to the Roundtable on Sustainable Palm Oil (RSPO){{citation-needed|date=November 2018}}.
• Company sets industry standard by specifying no detectable levels of 1,4-dioxane in its raw materials{{citation-needed|date=November 2018}}. Identifies 1,4 dioxane as a cross-contaminant in sodium lauryl sulfate and works with several multibillion-dollar raw material suppliers to eliminate cross-contamination for the entire industry{{citation-needed|date=November 2018}}.
• Jeffrey Hollender steps aside as CEO to focus company’s long-term sustainability goals{{citation-needed|date=November 2018}}.
• Former PepsiCo division president, Chuck Maniscalco joins company as CEO{{citation-needed|date=November 2018}}.

• Board ends relationship with Jeffrey Hollender.^[2]
• Company claims $150 Million in annual revenues.^[3]
• Partnership with CleanWell™ results in Seventh Generation disinfecting cleaners that clean and deodorize with thymol, obtained from the common garden herb thyme{{citation-needed|date=November 2018}}.
• National voluntary ban on phosphates in dishwasher detergents is implemented by members of the American Cleaning Institute (formerly the Soap and Detergent Association), a manufacturer's trade group representing most detergent companies.^[4]
• Chuck Maniscalco steps down as CEO{{citation-needed|date=November 2018}}. 2011: John Replogle, former Burt’s Bees CEO, takes over as President and CEO{{citation-needed|date=November 2018}}

2011: First North American company to launch a bottle featuring a fully recyclable and compostable outer shell made from 70 percent recycled cardboard fibers and 30 percent old newspaper fibers, supporting a recyclable lightweight plastic pouch inside{{citation-needed|date=November 2018}}.

2012: Seventh Generation becomes the first consumer product goods company to feature the USDA Certified Biobased label{{citation-needed|date=November 2018}}.

• The company celebrates its 25th Anniversary{{citation-needed|date=November 2018}}
• Seventh Generation purchases Bobble, a US company, founded in February 2012 by Move Collective LLC{{citation-needed|date=November 2018}}. Marketed internationally, bobble portable, reusable water bottles filter water as it passes through the bottle's top{{citation-needed|date=November 2018}}. bobble has won awards for design. It is Seventh Generation's first acquisition outside of the household, personal, and baby products arena.^[5]

• In September Unilever Plc. purchased Seventh Generation for an estimated $700 million.^[6]

Awards

Seventh Generation has received multiple awards.^[7][8]

• 2004 Corporate Stewardship Award for Small Business from the United States Chamber of Commerce Center for Corporate Citizenship. Award recipients were selected based on "a demonstration of ethical leadership and corporate stewardship, making a difference in their communities, and contributions to the advancement of important economic and social goals."^[9][10]
• Fastest Growing Company in Vermont - 5x5x5 Award from Vermont Business Magazine and KeyBank for "achievements in keeping true to its mission to create healthy products that preserve the environment, every year since 2004."^[11]
• Top 10 Responsible Brands in America 2004 – voted the 7th most responsible brand in America by the College Explorer study sponsored by Alloy Media & Marketing. The study utilized only write-in answers as opposed to multiple choices.^[12]
• Ceres-ACCA North American Awards for Sustainability Reporting - Best Small or Medium Enterprise Corporate Responsibility Report, April 2006 - the international competition was sponsored by Ceres (organization), a national network of investment funds, environmental organizations and other public interest groups working to advance environmental stewardship on the part of businesses, in partnership with the Association of Chartered Certified Accountants, and CoVeris, an independent corporate verification firm. Ceres called Seventh Generation’s report "a pioneering effort in transparency for a privately owned company."^[13]
• In 2007, Seventh Generation was named the second fastest growing company in Vermont over the past 10 years.^[14]
• Fast Company Social Capitalist Award 2007 – Fast Company magazine and Monitor Group^[15]
• The Microsoft Excellence in Environmental Sustainability Award 2008 - Seventh Generation was recognized as a customer who is "using their business management system in an innovative way to track their initiatives around becoming more environmentally sustainable."^[16]
• In 2009, the IT department at Seventh Generation was named number eight in ComputerWorld's "Top Green-IT Organizations." ComputerWorld noted that Seventh Generation had "...moved workers from desktop PCs to more-energy-efficient laptops, and they buy laptops with EPEAT Gold certifications -- meaning they meet certain environmental standards -- rather than cheaper models." ComputerWorld added that Seventh Generation had "...also virtualized their servers, trimming the number from eight to three and halving energy consumption" among other green IT initiatives.^[17]
• In 2018, Seventh Generation was recognized as one of "the 50 most sustainable companies in the world" at the SEAL Business Sustainability Awards.^[18]

People

• Former CEO: John Replogle took over as President and CEO in February 2011,^[19] taking over from Chuck Maniscalco, who had served in that position since June 2009^[20] when Jeffrey Hollender stepped aside to become Executive Chairperson.^[21] Hollender left the company in November 2010.^[22] Joey Bergstein took over as CEO in 2017 as John Replogle stepped into the role of Chairman of the Seventh Generation Social Mission Board.

References

External links

• {{Official website|http://www.seventhgeneration.com}}

• 1984 Auburn Tigers football team
• 1984 Australian Drivers' Championship
• 1984 Australian Formula 2 Championship
• 1984 Australian GT Championship
• 1984 Australian Open - Men's Singles
• 1984 Australian Open - Women's Singles
• 1984 Australian Open – Women's Doubles
• 1984 Australian Sports Car Championship
• 1984 Australian Touring Car Championship
• 1984 Australia rugby union tour
• 1984 Australia rugby union tour of Britain
• 1984 Australia rugby union tour of Britain and Ireland
• 1984 Australia rugby union tour of Britian
• 1984 Australia rugby union tour of the British Isles and Ireland
• 1984 Avon Cup
• 1984 Avon Tennis Cup
• 1984 Balkan Bulgarian Tupolev Tu-134 crash
• 1984 Barneveld tornado outbreak
• 1984 Baseball Hall of Fame balloting
• 1984 Basque regional election
• 1984 Batticaloa Jailbreak
• 1984 Bavarian Tennis Championships
• 1984 Bavarian Tennis Championships – Singles
• 1984 Baylor Bears football team
• 1984 bbc peter cushing