| 词条 | Lotte Liquor |
| 释义 |
}}{{Infobox company | name = Lotte Liquor | logo = | type = | founded = 1926 | parent = | location = Sincheon-dong, Songpa-gu, Seoul, South Korea | key_people = Lee jae-hyeok, President | industry = | products = soju wine whiskey | revenue = | operating_income = | net_income = | num_employees = | homepage =
Lotte Liquor (hangul:롯데) is a distiller in South Korea, founded in 1926. It is the world's second leading producer of soju. It also manufactures a variety of other alcoholic beverages including red wine and whiskey. Lotte soju is known by the brand name Chumchurum (hangul: 처음처럼).Chumchurum means "like the first time" (pure) in Korean. The bottles are branded with pictures of a Korean magpie and a bud. In South Korea, the magpie is known as a bird that brings good news, and a new bud symbolizes "new" and "beginning". Chumchurum contains 19.5% of alcohol and is made with alkali water, which give the soju a distinct taste. The company recommends shaking the bottle well before drinking it, for taste – as in the commercial. Chumchurum is advertised by Korean famous singer Lee Hyori. From November 2012 the liquor is advertised by Hyuna, Hara & Hyorin. The company's current president is Jae Hyeok Lee. {{Citation needed|date=June 2008}} TypesChumchurumChumchurum OriginalUnlike traditional soju, this soju is made with water with reduced alkalinity. It released in February 2006[1] Chumchurum MildIt is slightly lower proof than Chumchurum Original. It also emphasizes a softer, milder taste by adding a rice-based spirit without adding sugar. It was released in August, 2009.[2] Chumchurum StrongIt is higher proof than the original. It is made by blending 10-year-old distilled spirits with alkaline reduced water.[3] Chumchurum Sun HariChumchurum Sun Hari ({{korean|처음처럼 순하리}}) It is a cocktail mix that contains fruit juice and soju. It was released in March 2015 [4]
References1. ^{{Cite web|url=http://www.lotteliquor.com/brand/soju01.asp|title=처음처럼|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 2. ^{{Cite web|url=http://www.lotteliquor.com/brand/soju02.asp|title=처음처럼 순한|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 3. ^{{Cite web|url=http://www.lotteliquor.com/brand/soju03.asp|title=처음처럼 진한|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 4. ^{{Cite web|url=http://www.lotteliquor.com/brand/liqueur01.asp|title=처음처럼 순하리|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 5 : Distilleries|Manufacturing companies based in Seoul|Drink companies of South Korea|Soju|Beer in South Korea |
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