| 词条 | Lumen (branding agency) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 释义 |
| name = Smith Lumen | logo = Lumen (branding agency) logo.png | type = LLC (Limited Liability Company) | foundation = 2003 | defunct = 2014 | location = Milano, Italy and London, United Kingdom | key_people = Pietro Rovatti, Drew Smith | industry = Branding, design, advertising | homepage = www.lumengroup.com | footnotes = }} Lumen was a Milan-based multi-disciplined creative and design consulting agency, founded by Pietro Rovatti and Drew Smith in 2003. Drew Smith acquired the agency in 2014, changing the name from Lumen to Smith Lumen. HistoryLumen was founded in 2003 by the Canadian-born Drew Charles Smith, a consumer branding and packaging specialist, and the Italian Pietro Rovatti, a corporate identity and branding specialist. Previously, Smith had been Creative Director at Carré Noir, Robilant & Associati and, eventually, at FutureBrand Gio Rossi Associati, while Rovatti was Senior Art Director at Sudler & Hennessey and later Creative Director at FutureBrand Giò Rossi Associati.[1] Corporate structureLumen's approach was called branding innovation and, according to its founders, this is what made the agency quickly growing internationally, by opening a branch office in London (UK) in 2006 and establishing strategic partnerships in the same year with Mildberry, the first branding network in Russia, and in 2011 with 1.618, a Hong Kong-based branding agency.[2][3] At its climax in 2011, the agency had 50 employees of 18 different nationalities.[4][5] Lumen offered a wide range of services for corporate ad private clients, such as brand strategy, packaging design, corporate & brand identity, brand management, retail design, environmental design, interactive media, point of sale and merchandise design.[6][7] ClientsLumen had worldwide-known clients from multiple business sectors, like Ferrero, AC Milan, Campari, Diageo. Autogrill, Bonduelle, Zuegg, Unilever, Club Med, Illy, Parmalat, Gancia, Sky, Bticino, Barclays, Kellogg's, Heinz, Henkel, Festina and Rolex.[8] AwardsSome Lumen's works have been awarded due to their style and the use of innovative materials. The project realized for the rum Zacapa Centenario Etiqueta Negra has been focused on the "emotional involvement of the material used in the packaging" (in this case, palm fibers reproducing the motif of the south-American petate on the pack):[9] a reason that prompted the Material Connexion research institute to show the product at the "Materiali innovativi e imprese 2009" exhibition, organized under the patronage of the Chamber of Commerce of Milan at the design museum Triennale di Milano.[10] A list of the most notable honours the agency received when still was known as Lumen:
References1. ^{{it icon}}"Quando esperienza e innovazione sono al servizio delle imprese", Market Press, 3 September 2003 2. ^{{cite web|url=http://www.lumengroup.com/en/index.php/partners/ |title=Lumen: Partners |publisher=Lumengroup.com |date= |accessdate=2011-07-13}} 3. ^{{it icon}} "Joint venture tra Lumen e Mildberry: nasce Mildberry Milan", Pubblicità Italia, 24 November 2006 4. ^{{cite web|url=http://www.lumengroup.com/en/index.php/about/ |title=Lumen: About |publisher=Lumengroup.com |date= |accessdate=2011-07-13}} 5. ^{{cite web|url=http://www.advertiser.it/agenzie/lumen/Descrizione.aspx |title=Avertiser.it}} 6. ^{{it icon}} "Nasce Lumen, agenzia per la brand identity", Today Pubblicità, 3 September 2003 7. ^{{it icon}} "Per la brand identity nasce Lumen, fondata da Smith e Rovatti", Daily Media, 4 September 2003 8. ^{{cite web|url=http://www.lumengroup.com/en/index.php/clients/ |title=Lumen: Clients |publisher=Lumengroup.com |date= |accessdate=2011-07-13}} 9. ^{{it icon}} in Triennale con il progetto Zacapa Centenario", Pubblicità Italia, 8 July 2009 10. ^{{it icon}} Paola Setti, "La Triennale brinda al rum", Packaging & Design, November 2009, pp. 92-93 11. ^1 2 {{cite web|url=http://www.mymarketing.net/index.php?video=121&menudx=7&page=webtv |title=MyMarketing, Brand Identity GrandPrix 2011– La parola ai vincitori |publisher=MyMarketing.net|language=it}} 12. ^1 2 {{cite web|url=http://www.unicomitalia.org/complimenti-a.php?pageNum_rs_comp=2&totalRows_rs_comp=140 |title=UNICOM, 2010 Design Awards: Italian winners list |publisher=Unicomitalia.org |date= |accessdate=2011-07-13}} 13. ^{{cite web|url=http://en.red-dot.org/fileadmin/bilder/Presse/Material_cd/Material_cd_2009/Texte_Presseservice/winnerlist_rdacd09.xls |title=Red Dot Awards: 2009 Winners list (.xls file) |date= |accessdate=2011-07-13}} 14. ^{{cite web|url=http://www.wilsondaniels.com/product.cfm?prdid=1819 |title=Prelius, Wilson Daniels ltd |publisher=Wilsondaniels.com |date= |accessdate=2011-07-13}} 15. ^1 2 3 {{cite web|url=http://www.unicomitalia.org/complimenti-a.php?pageNum_rs_comp=12 |title=UNICOM, 2008 Design Awards: Italian winners list |publisher=Unicomitalia.org |date= |accessdate=2011-07-13}} 16. ^1 {{cite web|url=http://www.unicomitalia.org/complimenti-a.php?pageNum_rs_comp=15 |title=UNICOM, 2007 Design Awards: Italian winners list |publisher=Unicomitalia.org |date= |accessdate=2011-07-13}} 17. ^{{cite web|url=http://www.globalpackagegallery.com/main.php/v/bev/bottled+water/06-Ferrarelle-BRONZE.jpg.html |title=Ferrarelle Water: Bronze Pentawards |publisher=Global Package Gallery}} 18. ^{{cite web|url=http://www.finewaters.com/Newsletter/The_Water_Connoisseur_Archive/Pentawards_for_Bottled_Water.asp |title=Pentawards for Bottle Waters |publisher=Finewaters.com}} External links
6 : Branding companies|Design companies|Companies based in Milan|Companies established in 2003|Italian design|Graphic design studios |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。