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词条 Mag+
释义

  1. The platform

  2. History

  3. Owners

  4. Clients

  5. References

  6. External links

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| name = mag+
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| trading_name = mag+
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| industry = Digital Publishing
Computer software
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| foundation = 2011
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| location_city = New York
| location_country = USA
| locations =
| area_served = Global
| products = Digital Publishing Software
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| services = Digital Publishing
| revenue =
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| owner = MPS Limited
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| homepage = www.magplus.com
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}}

mag+ is a digital publishing platform, helping businesses create and distribute visually appealing content to tablets and smartphones, without having to write a single line of code.

The platform

The mag+ digital publishing platform[1] comprises of a set of different tools:[2]

  • The mag+ Plugin, a plugin to Adobe InDesign CS5 – CC 2019.
  • The mag+ Feature Builder, a HTML-wizard for creating interactive elements.
  • The mag+ Production, a content planning tool.
  • The mag+ Reviewer, an iOS, Android & Kindle Fire app for reviewing the content created on the target device.
  • The mag+ Publish, a web-based app building and app management tool.

History

In 2009, Bonnier's Research and Development unit started a project to investigate how tablets will change the magazine industry.[3]

In April 2010, Popular Science iPad App, created by the project team, was presented by Steve Jobs on stage during the launch of iOS 4 and the company began offering its software.[4]

In January 2011, the company Moving Media+ AB was formally founded.[5]

In September 2011, the company changed its name to mag+ AB in Sweden and to magplus Inc in the US. The name mag+ has since been used for the software. The name mag+ originate from Magazine and the + character represents an enhanced magazine experience enabled by the interactive multi media possibilities that tablets and smartphones offers, compared to print media.

As of June 2015, over 4,500 apps have been built on the mag+ platform.[6]

In July 2016, MPS Limited acquired mag+.

Owners

The company is owned by the publishing services company MPS Limited.

Clients

Apps based on the platform:

  • Bloomberg Markets[7]
  • British Journal of Photography[8][9][10][11]
  • Chicago Sun-Times[12]
  • I'm Zlatan[13][14]
  • Investment Week[15]
  • AnyFlip[16]
  • Macworld[17]
  • MAD Magazine[18]
  • Maxim[19]
  • Popular Photography[20]
  • Popular Science[21]
  • PUB Html5[22]
  • RedEye[23]
  • Symbolia[24]
  • The Next Web Magazine[25][26][27]
  • San Francisco Chronicle[28]
  • Slide Html5[29]
  • Victoria & Albert Museum[30][31][32]
  • Web MD[33]

References

1. ^{{cite web |publisher=Digitalartsonline.co.uk |title=Create an interactive magazine for the iPad |url=http://www.digitalartsonline.co.uk/tutorials/adobe-indesign/create-interactive-magazine-for-ipad/}}
2. ^{{cite web |publisher=Theprintlabs.com |title=Digital publishing tools – mag+ solution meets InDesign and HTML5 |url=http://www.theprintlabs.com/digital-publishing-tools-magplus-solution-meets-indesign-and-html5}}
3. ^{{cite web |publisher=Allthingsd.com |title=Yet Another (Very Attractive) E-Magazine Fantasy |url=http://allthingsd.com/20091217/yet-another-very-attractive-e-magazine-fantasy/}}
4. ^{{cite web |publisher=YouTube.com |title=Steve Jobs on stage during the launch of iOS4 8 April 2010 |url=https://www.youtube.com/watch?v=Na0q83kgtNQ}}
5. ^{{cite web |publisher=Paidcontent.org |title=Bonnier Spins Out Its mag+ Tablet Concept |url=http://paidcontent.org/2011/03/15/419-bonnier-spins-out-its-mag-tablet-concept/}}
6. ^{{cite web |publisher=Tabtimes.com |title=Tablet publishing partner mag+ talks iPad vs. Android, monetization and surprising demand from the enterprise |url=http://tabtimes.com/feature/media/2013/03/10/tablet-publishing-partner-mag-talks-ipad-vs-android-monetization-and}}
7. ^{{cite web |publisher=Talkingnewmedia.com |title=Tablet edition for Bloomberg Markets |url=http://talkingnewmedia.blogspot.se/2012/06/tablet-edition-for-bloomberg-markets.html}}
8. ^{{cite web |publisher=Media Bulletin |date=5 July 2012 |title=British Journal of Photography launches redesigned iPhone app |url=http://www.featuresexec.com/bulletin/news_article.php?id=17169}}
9. ^{{cite web |publisher=New Media Knowledge: |title=iPad edition breathes new life into British Journal of Photography |url=http://www.nmk.co.uk/article/2012/8/8/ipad-edition-breathes-new-life-into-british-journal-of-photography}}
10. ^{{cite web |publisher=TabTimes |title=The British Journal of Photography gets boost from tablet publishing as new owners take charge |url=http://tabtimes.com/news/media/2013/02/06/british-journal-photography-gets-boost-tablet-publishing-new-owners-take}}
11. ^{{cite web |publisher=eMedia Vitals |title=Tablet editions: Big gains ahead? |url=http://www.emediavitals.com/content/tablet-editions-big-gains-ahead}}
12. ^{{cite web |publisher=magplus.com |title=The client section |url=http://www.magplus.com/clients/}}
13. ^{{cite web |publisher=Football and Fashion |title=mag+ brings you the life and times of legendary football striker Ibrahimović |url=http://www.footballandfashion.co.uk/mag-brings-you-the-life-and-times-of-legendary-football-striker-ibrahimovic/}}
14. ^{{cite web |work=Mac World |title=Zlatan Ibrahimovic biography iPad app published using InDesign and mag+ |url=http://www.macworld.co.uk/ipad-iphone/news/?newsid=3338635}}
15. ^{{cite web |work=Investment Week |title=Investment Week iPad app launches |url=http://www.investmentweek.co.uk/investment-week/news/2170898/download-investment-ipad-app-launches}}
16. ^{{cite web |publisher=AnyFlip |title=AnyFlip iPad app launches |url=http://www.anyflip.com}}
17. ^{{cite web |publisher=magplus.com |title=The client section |url=http://www.magplus.com/clients/}}
18. ^{{cite web |work=Mobile Marketing |title=mag+ Sharpens Up |url=http://mobilemarketingmagazine.com/content/mag-sharpens}}
19. ^{{cite web |work=EContent |title=mag+ Brings 12 Magazines to Apple Newsstand |url=http://www.econtentmag.com/Articles/News/News-Item/Mag--Brings-12-Magazines-to-Apple-Newsstand-78342.htm}}
20. ^{{cite web |work=EContent |title=mag+ Brings 12 Magazines to Apple Newsstand |url=http://www.econtentmag.com/Articles/News/News-Item/Mag--Brings-12-Magazines-to-Apple-Newsstand-78342.htm}}
21. ^{{cite web |work=Folio |title=Popular Science Creates Digital Bellyband for Its Tablet Edition |url=http://www.foliomag.com/2012/popular-science-creates-digital-bellyband-its-tablet-edition#.URzyaFp7i7M}}
22. ^{{cite web |publisher=PubHtml5 |title=PubHtml5 iPad app|url=http://www.pubhtml5.com}}
23. ^{{cite web |publisher=Talking New Media |title=12 Apps of Christmas: the Tribune Company uses mag+ to launch tablet edition for its tabloid, Red Eye |url=http://talkingnewmedia.blogspot.co.uk/2012/12/12-apps-of-christmas-tribune-company.html}}
24. ^{{cite web |work=Publisher Weekly |title='Symbolia,' iPad Journal of Multimedia Graphic Journalism, Debuts Today |url=http://www.publishersweekly.com/pw/by-topic/industry-news/comics/article/54976-symbolia-ipad-journal-of-multimedia-graphic-journalism-debuts-today.html}}
25. ^{{cite news |newspaper=The Guardian |title=Apps Rush: TNW Magazine, SprintTV for iOS, Kid Launcher, ESPNsoccernet, Funpark Friends and more |url=https://www.theguardian.com/technology/appsblog/2012/feb/29/apps-rush | location=London | first=Stuart |last=Dredge |date=29 February 2012}}
26. ^{{cite web |publisher=The Next Web |title=TNW Magazine hits more than 100.000 sessions in one month |url=http://thenextweb.pressdoc.com/34053-tnw-magazine-hits-more-than-100-000-sessions-in-one-month}}
27. ^{{cite web |publisher=The Next Web |title=TNW Magazine is now available on the iPhone |url=https://thenextweb.com/voice/2012/10/02/tnw-magazine-now-available-iphone/?awesm=tnw.to_n59K}}
28. ^{{cite web |publisher=Talking New Media |title=The San Francisco Chronicle uses mag+ to design and launch new weekly tablet-only magazine for the 49ers |url=http://talkingnewmedia.blogspot.se/2012/09/the-san-francisco-chronicle-uses-mag-to.html}}
29. ^{{cite web |publisher=Slide Html5 |title=SlideHtml5 iPad app|url=http://www.SlideHtml5.com}}
30. ^{{cite web |publisher=Creative Boom |title=New iPad app brings V&A archives to the digital stage |url=http://creativeboom.co.uk/news/new-ipad-app-brings-va-archives-to-the-digital-stage/}}
31. ^{{cite news |newspaper=The Daily Telegraph |title=V&A uses fascinating new archive to present the 100 most influential postwar British plays - in an app |url=https://www.telegraph.co.uk/culture/theatre/theatre-news/9737942/VandA-uses-fascinating-new-archive-to-present-the-100-most-influential-postwar-British-plays-in-an-app.html | location=London |first=Daisy |last=Bowie-Sell |date=12 December 2012}}
32. ^{{cite news |title=V&A's new collection covers 50 years of theatre photography |url=https://www.theguardian.com/artanddesign/2012/dec/12/victoria-albert-museum-jeffery-photography |newspaper=The Guardian | location=London | first=Mark |last=Brown |date=12 December 2012}}
33. ^{{cite web |publisher=Magplus.com |title=The client section |url=http://www.magplus.com/clients/}}

External links

  • {{Official website |www.magplus.com |name=Official website of mag+}}

3 : Electronic publishing|Software companies of Sweden|Companies established in 2011

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