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词条 Magzter
释义

  1. History

  2. Business operations

  3. Business model

  4. References

  5. External links

{{refimprove|article relies too much on primary sources and|date=May 2015}}{{Infobox company
| name = Magzter Inc
| logo = MagzterLogo.png
| logo_caption =
| type = Private
| industry = Digital publishing
| foundation = {{Start date|2011}}
| founder = Girish Ramdas, Vijayakumar Radhakrishnan
| location_city = New York City
| location_country = United States
| area_served = International
| key_people = Girish Ramdas (Co-Founder & CEO)
Vijay Radhakrishnan (Co-founder and President)
| num_employees = 50 (July 2013)
| homepage = {{URL|www.magzter.com}}
}}

Magzter is a cross-platform, self-service, global digital magazine newsstand with over 8,000 magazines from 3,400+ publishers.[1] Girish Ramdas and Vijayakumar Radhakrishnan founded Magzter in 2011.[2] The Company headquartered in New York.

History

Girish Ramdas the company's CEO, and Vijayakumar Radhakrishnan, the company's President, founded Magzter in 2011.[3] In 2010, Radhakrishnan began the development of a platform to digitally publish magazines and provide access to consumers to the magazine store's app launch in mid-2011.[1][2] In 2012, Magzter completed its Series A funding round.[4] In September 2012, Magzter was listed The Highest Grossing App in Asia on the Apple Store.[5][6]

In July 2013, the firm entered into a collaboration with Amazon's Kindle Fire and introduced books to their publishing platform in September 2013.[3][6][7][8][9][10] The company also completed its Series B funding round that year, which raised $10 million.[11][12][13][14] In early 2015, Magzter launched Magzter Gold, an all-you-can-read subscription model, similar to Netflix or Spotify, that currently provides unlimited access to over 107,000 issues of 3,750+ magazines.[15] The company also has Magzter Lite, that allows unlimited access to five titles.[16][17]

Business operations

Magzter has magazines from the United States, the United Kingdom, Europe, China, Hong Kong, Canada, Australia, Sri Lanka, South Africa, Indonesia, India, Thailand, the Philippines, Malaysia, and Singapore. The company works with 3,400 publishers in more than 50 languages from over 175 countries.[4][12][14] By May 2015, Magzter had amassed over 29 million readers.[18][19] Its headquarters are located in New York and sales offices and teams are in the United Kingdom, France, Germany, South Africa, Singapore, and India. In July 2013, the company had 50 employees.[20] It has applications available for iOS, Android, and Windows 8, and is accessible from Magzter's website.[9]

Business model

Magzter participates in a revenue share model with publishers on magazine sales.[21][22] Publishers have the ability to add or edit advertisements from their printed editions, and receive all ad revenue.[4][23][24] The company also provides publishers with sales reports and customer contact information.[18][25] Magzter also uses an automated cloud service to upload magazines.[23]

References

1. ^1 {{cite news| title ='Zter'ing the pot| last =| first =| date = January 6–19, 2014| website =| publisher = Business India}}
2. ^1 {{cite web| url = http://businesstoday.intoday.in/story/bootstrapping-your-business-venture-on-the-net/1/186474.html| title = Boot in Profits| last = Hans| first = Pritam P| date = August 2012| website =| publisher = Business Today| accessdate = 11 June 2014}}
3. ^1 {{cite web| url = http://www.firstpost.com/business/digital-magazine-store-magzter-thinks-big-raises-10-mn-1283461.html| title = Digital magazine store Magzter thinks big, raises $10 mn| last =| first =| date = 12 December 2013| website =| publisher = Firstbiz| accessdate = 11 June 2014}}
4. ^1 2 {{cite web| url = http://techcircle.vccircle.com/2012/05/09/excl-digital-magazine-store-magzter-raises-series-a-funding-from-indous-venture-partners-to-enhance-offerings-manifold/| title = Excl: Digital magazine store Magzter raises Series A funding from IndoUS Venture Partners; To enhance offerings manifold| last = Gulati| first = Sonam| date = 9 May 2012| website =| publisher = Techcircle| accessdate = 11 June 2014}}
5. ^{{cite web| url = http://indiatoday.intoday.in/story/what-is-new-on-web/1/237904.html| title = Net Flux: Magazine Mania| last =| first =| date = 24 December 2012| website =| publisher = India Today| accessdate = 11 June 2014}}
6. ^1 {{cite web| url = http://efytimes.com/e1/95395/Magzter-Is--On-The-Apple-App-Store| title = Magzter Is #1 On The Apple App Store! | last =| first =| date = 27 November 2012| website =| publisher = EFY Times| accessdate = 11 June 2014}}
7. ^{{cite web| url = http://www.ciol.com/ciol/news/154989/girish-ramdas-magzter-ciol-person-year| title = Girish Ramdas of Magzter is CIOL Person of the Year| last =| first =| date = 28 December 2012| website =| publisher = CIOL| accessdate = 11 June 2014}}
8. ^{{cite web| url = http://articles.timesofindia.indiatimes.com/2013-12-12/internet/45120525_1_vijayakumar-radhakrishnan-kalaari-capital-series-b-funding| title = Digital magazine store Magzter raises $10 million| last =| first =| date = 12 December 2013| website =| publisher = The Times of India| accessdate = 11 June 2014}}
9. ^1 {{cite news| url = http://www.thehindubusinessline.com/todays-paper/tp-oncampus/Magzter-trains-its-eyes-on-BRICS-for-more-readers/article20714924.ece| title = Magzter trains its eyes on BRICS for more readers| last = Law| first = Abhishek| date =| website =| publisher = The Hindu Business Line| accessdate = 11 June 2014}}
10. ^{{cite web| url = http://www.ciol.com/ciol/news/192620/tablets-rise-app-developers-rejoice| title = Tablets on the rise; app developers rejoice!| last =| first =| date = 30 July 2013| website =| publisher = CIOL| accessdate = 11 June 2014}}
11. ^{{cite web|url=http://sg.finance.yahoo.com/news/digital-mag-store-magzter-raises-us-10m-series-120444322.html|title=Digital mag store Magzter raises US$10M in Series B funding|last=|first=|date=11 December 2013|website=|publisher=Yahoo! Finance|accessdate=11 June 2014}}
12. ^1 {{cite web| url = http://www.business-standard.com/article/companies/digital-magazine-store-magzter-raises-10-mn-from-singapore-press-holdings-113121100552_1.html| title = Digital magazine store Magzter raises $10 mn from Singapore Press Holdings| last = Narasimhan | first = T E| date = 11 December 2013| website =| publisher = Business Standard| accessdate = 11 June 2014}}
13. ^{{cite web| url = http://business.asiaone.com/news/sph-invests-global-digital-magazine-store| title = SPH invests in global digital magazine store| last =| first =| date = 14 December 2013| website =| publisher = Asia One Business| accessdate = 11 June 2014}}
14. ^1 {{cite web| url = https://techcrunch.com/2013/12/11/digital-magazine-startup-magzter-raises-10m-to-fuel-global-growth/| title = Digital Magazine Startup Magzter Raises $10M To Fuel Global Growth| last = Etherington| first = Darrell| date = 11 December 2011| website =| publisher = TechCrunch| accessdate = 11 June 2014}}
15. ^{{cite web| url=http://www.magzter.com/magztergold |title=Magzter Gold}}
16. ^{{cite web| url=https://techcrunch.com/2015/01/19/magzter-gold-launch/|title=Magzter Launches Magzter Gold, Offering Unlimited Access To 2,000+ Magazines| author=Anthony Ha| date=January 19, 2015| publisher=TechCrunch| accessdate=January 31, 2015}}
17. ^{{cite web| url=https://blogs.wsj.com/personal-technology/2015/01/19/magzter-gold-offers-2000-magazines-for-10-a-month/| title=Magzter Gold Offers 2,000 Magazines for $10 a Month| author=Nathan Olivarez-Giles| date=January 19, 2015| publisher=Wall Street Journal| accessdate=January 31, 2015}}
18. ^1 {{cite web| url = http://mashable.com/2013/02/27/magzter-youtube-of-magazines/| title = Magzter Wants to Be the YouTube of Magazines| last = Wasserman| first = Todd| date = 27 February 2013| website =| publisher = Mashable| accessdate = 11 June 2014}}
19. ^{{cite web|url=http://www.marketwired.com/press-release/time-incs-abe-cytryn-joins-magzter-as-chief-technology-officer-1956367.htm|title=Time Inc.'s Abe Cytryn Joins Magzter as Chief Technology Officer|accessdate=28 October 2014}}
20. ^{{cite news| title = New -Age Kiosk| last =| first =| date = 20 July 2013| website =| publisher = Outlook Business| accessdate = 11 June 2014}}
21. ^{{cite web|url=http://www.indiainfoline.com/Research/LeaderSpeak/Vijaykumar-Radhakrishnan-Co-founder-and-President-Magzter/34739859|title=Vijayakumar Radhakrishnan, Co-founder & President, Magzter|last=Mascarenhas|first=Anil|date=27 June 2012|website=|publisher=IIFL|accessdate=11 June 2014}}
22. ^{{cite web| url = http://articles.economictimes.indiatimes.com/2012-06-29/news/32472630_1_magazine-industry-digital-format-digital-platform| title = Magzter: A digital magazine store & newsstand application for smart devices| last = Vijayakumar| first = Sanjay| date = 29 June 2012| website =| publisher = The Economic Times| accessdate = 11 June 2014}}
23. ^1 {{cite web| url = https://venturebeat.com/2013/05/30/magzter-passes-10m-users-turns-2-moves-to-ny-and-signs-up-20-new-titles-including-playboy-shape/| title = Magzter passes 10M users, moves to NY, and signs up 20 new titles, including National Enquirer, Shape| last = Koetsier| first = John| date =30 May 2013| website =| publisher = VentureBeat| accessdate = 11 June 2014}}
24. ^{{cite news| title = E-publishing gets easier and easier with new models| last =| first =| date = 16 July 2012| website =| publisher = Hindustan Times| accessdate = 11 June 2014}}
25. ^{{cite web| url = http://www.pcadvisor.co.uk/news/mobile-phone/3460191/magazines-in-the-digital-age/| title = Magazines in the Digital Age| last = Anjum| first = Zafar| date = 22 July 2013| website =| publisher = TechAdvisor| accessdate = 11 June 2014}}

External links

  • {{official website|http://www.Magzter.com}}
  • Magzter Gold - "All-You-Can-Read" Subscription Model
  • [https://itunes.apple.com/app/id412163953 Magzter - Apple App Store]
  • [https://play.google.com/store/apps/details?id=com.dci.magzter Magzter - Google Play (Android App)]
  • [https://www.consumercomplaints.in/bycompany/magzter-india-a410609.html Magzter - Consumer Complaints]

10 : Companies established in 2011|Online publishing companies|Online retailers of the United States|Electronic publishing|Zines|American online magazines|E-books|Magazine publishing companies of the United States|Digital libraries|Magazines established in 2011
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