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词条 Marc Nohr
释义

  1. Early career

  2. Career

     Advertising career  Investments and non-executive roles 

  3. Other roles

  4. References

  5. External links

{{EngvarB|date=January 2018}}{{Use dmy dates|date=January 2018}}{{Orphan|date=June 2016}}{{Infobox person
| image = Marc Nohr.jpg
| image_size = 250px
| birth_name =
| education =
| occupation = Co-founder of Kitcatt Nohr
CEO of Fold7[1]
JW3 Chairman[2]
IPA CLG Chair[3]
| alma_mater = University of London
University of Oxford
London Business School
| death_place =
| nationality = British
}}

Marc Nohr is a creative entrepreneur best known for co-founding integrated agency Kitcatt Nohr. He is currently CEO of London advertising agency Fold7.

Early career

In his early years Nohr was a child actor with stints in TV, radio and theatre for the likes of Channel 4 and the BBC. After attending Oxford and London universities; Nohr embarked on a career as a freelance journalist, writing for broadsheets and specialist arts titles. He also appeared as a commentator on advertising on the BBC[4] and Sky.

Career

Advertising career

Nohr's first agency role was as an account handler, then transitioning into creative. He became executive creative director of Burnett Direct Marketing, before moving on to become managing director.[5]

In 2001 he started his own agency alongside industry friends, Paul Kitcatt, Vonnie Alexander and Jeremy Shaw, forming Kitcatt Nohr Alexander Shaw.[6] In the same year he was the founding columnist for Financial Times's weekly supplement for the creative and media sectors, writing about creativity in business.

In 2007, Nohr voted number 1 in Marketing Direct's 'Agency Power 100.'[7]

In 2011 he was named CEO of Kitcatt Nohr Digitas,[8][9] when the agency was acquired by Publicis Groupe and merged with Digitas.[10] He joined advertising agency Fold7 in April 2015 as its CEO.[11][12][13][14] Fold7 has global clients including Carlsberg[15], Hilton[16] and Amazon[17].

Investments and non-executive roles

Nohr is an active investor and advisor to tech start-ups in the mobile, delivery and entertainment sectors, including the app exchange TapDaq which sold last month (November 2018).[18] He has a long history of advising charities nationally and internationally including Red Cross,[19] UNICEF, Greenpeace,[20] NSPCC,[21][22] Cancer Research and the Tate.[23][24]

He's currently Chairman of JW3 (Jewish Cultural Centre) and was a member of the advisory boards of independent digital agency Zone, Social Chain and digital re/invention company Pivot.[25]

Other roles

Nohr has been twice elected to the board of the Institute of Practitioners in Advertising,[26] chaired the Direct Marketing Association awards, was awarded Honorary Life Fellow of the Institute of Direct and Digital Marketing for services to training[27][28] and is currently the chair to the IPA Commercial Leadership Group.

Nohr has spoken at various marketing conferences around the world including Canada, Cape Town and Korea, and has spoken at the London Business School and at the Institute of Directors. He also runs training seminars internationally for brands on a variety of subjects[29] and has contributed to several books including the 2nd edition of Industrial Organization, published by the Financial Times and Prentice Hall.

Nohr is also a qualified instructor in the Israeli system of self defence, Krav Maga, and founder of the martial arts school London Krav Maga.

References

1. ^{{cite web |url=http://fold7.com/our-people/marc-nohr}}
2. ^{{cite web |url=https://www.jw3.org.uk/our-people}}
3. ^{{cite news |url=https://www.decisionmarketing.co.uk/news/marc-nohr-to-head-up-ipa-commercial-leadership-group}}
4. ^{{cite news|title=Ed Miliband image: Advertising advice on leader rebrand|url=https://www.bbc.co.uk/news/uk-politics-15836804|publisher=BBC|date=22 November 2011}}
5. ^{{cite web|title=Burnett rebrands to create 'ethical' full service shop|url=http://www.marketingmagazine.co.uk/article/72283/burnett-rebrands-create--ethical--full-service-shop|work=Marketing magazine|accessdate=26 December 2015}}
6. ^{{cite news|last1=Grossman|first1=Wendy|title=Starting out|url=https://www.telegraph.co.uk/finance/yourbusiness/2921635/Starting-out.html|work=The Daily Telegraph|date=5 September 2005}}
7. ^{{cite news|title=Nohr heads Power 100 agency leaders|url=http://www.marketingmagazine.co.uk/article/803761/nohr-heads-power-100-agency-leaders|work=Marketing Magazine|date=25 April 2008}}
8. ^{{cite news|title=Agency of the Year: Direct Agency of the Year – Kitcatt Nohr|url=http://www.marketingmagazine.co.uk/article/623304/agency-year-direct-agency-year---kitcatt-nohr|work=Marketing Magazine|date=20 December 2006}}
9. ^{{cite web|title=Marc Nohr, Kitcatt Nohr Digitas|url=http://www.campaignlive.co.uk/article/marc-nohr-kitcatt-nohr-digitas/1102199|work=Campaign magazine|accessdate=26 December 2015}}
10. ^{{cite news|last1=Williams|first1=Matt|title=Publicis buys Kitcatt Nohr to merge with Digitas|url=http://www.campaignlive.co.uk/news/1058033/|work=Campaign Magazine|date=3 March 2011}}
11. ^{{cite news|last1=Degun|first1=Gurjit|title=Nohr named Fold7 chief executive|url=http://www.campaignlive.co.uk/article/nohr-named-fold7-chief-executive/1338786|work=Campaign Magazine|date=19 March 2015}}
12. ^{{cite web|title=Fold7 appoints former Kitcatt Nohr co-founder Marc Nohr as CEO|url=http://www.thedrum.com/news/2015/03/19/fold7-appoints-former-kitcatt-nohr-co-founder-marc-nohr-ceo|publisher=The Drum|accessdate=26 December 2015}}
13. ^{{cite web|title=Kittcatt Nohr Co-founder Marc Nohr Joins Fold7|url=http://lbbonline.com/news/kittcatt-nohr-co-founder-marc-nohr-joins-fold7/|publisher=LBBOnline|accessdate=26 December 2015}}
14. ^{{cite web|title=Nohr start-up 'the first of many' says bullish Mentor.(Kitcatt Nohr Alexander & Shaw to get venture capital from Mentor Marketing)(Brief Article) – Precision Marketing|url=https://www.highbeam.com/doc/1G1-82738306.html|archive-url=https://web.archive.org/web/20160911041928/https://www.highbeam.com/doc/1G1-82738306.html|dead-url=yes|archive-date=11 September 2016|website=Highbeam.com|accessdate=27 December 2015}}
15. ^{{cite news |url=https://www.campaignlive.co.uk/article/carlsberg-takes-danish-rebrand-global/1452823}}
16. ^{{cite news |url=https://www.itsnicethat.com/news/london-based-advertising-agency-fold7-launches-the-biggest-advertising-campaign-in-hiltons-97-year-history-160216}}
17. ^{{cite news |url=https://www.campaignlive.com/article/fold7-picks-audible-creative-account/1356243}}
18. ^{{cite news |url=https://www.pocketgamer.biz/interview/69535/tapjoys-paul-longhenry-on-tapdaq-acquisition/}}
19. ^{{cite web|last1=McCurry|first1=Patrick|title=Tips for would-be charity consultants|url=https://www.theguardian.com/society/2002/jan/23/publicsectorcareers.charitymanagement|work=The Guardian|accessdate=27 December 2015}}
20. ^{{cite web|last1=LEE|first1=JEREMY|title=Ethical DM agency Lion hands its pounds 1m brief to MediaVest – Media news – Media Week|url=http://www.mediaweek.co.uk/article/87909/ethical-dm-agency-lion-hands-its-pounds-1m-brief-mediavest|publisher=Mediaweek.co.uk|accessdate=27 December 2015}}
21. ^{{cite web|last1=Sandison|first1=Nikki|title=NSPCC launches domestic violence fundraising drive|url=http://www.marketingmagazine.co.uk/article/880098/nspcc-launches-domestic-violence-fundraising-drive|publisher=Marketing|accessdate=27 December 2015}}
22. ^{{cite web|last1=Bold|first1=Ben|title=NSPCC seeks new donors with shocking birthday card|url=http://www.campaignlive.co.uk/article/527586/nspcc-seeks-new-donors-shocking-birthday-card|work=Campaign magazine|accessdate=27 December 2015}}
23. ^{{cite news|title=FUNDRAISING RESEARCH: HAVE YOU DONE YOUR HOMEWORK?|url=http://www.thirdsector.co.uk/fundraising-research-done-homework-campaigns-miss-mark-don-apost-target-right-supporter/article/615511|publisher=Third Sector|date=15 January 2003}}
24. ^{{cite news|last1=Acland|first1=Holly|title=THINK TANK: Charities – The art of giving|url=http://www.campaignlive.co.uk/article/186497/think-tank-charities---art-giving|work=Campaign magazine|date=25 July 2003}}
25. ^{{cite web|title=Eden blooms at JW3 opening|url=http://www.thejc.com/news/uk-news/112024/eden-blooms-jw3-opening|work=The Jewish Chronicle|accessdate=26 December 2015}}
26. ^{{cite web|title=IPA Council|url=http://www.ipa.co.uk/IPACouncilList.aspx|website=IPA}}
27. ^{{cite news|title=IDM hands five marketers Honorary Life Fellows status|url=http://www.campaignlive.co.uk/article/894330/idm-hands-five-marketers-honorary-life-fellows-status|work=Campaign magazine|date=26 March 2009}}
28. ^{{cite web|title=IDM Fellowships for Kitcatt Nohr's Marc Nohr and Chris Warren of TMW|url=http://www.marketingmagazine.co.uk/article/894146/idm-fellowships-kitcatt-nohrs-marc-nohr-chris-warren-tmw|publisher=Marketing|accessdate=26 December 2015}}
29. ^{{cite news|last1=Bold|first1=Ben|title=IDM unveils Creative Academy educational initiative|url=http://www.brandrepublic.com/article/522482/idm-unveils-creative-academy-educational-initiative|work=Brand Republic|date=18 October 2005}}

External links

  • Fold7 advertising agency
{{DEFAULTSORT:Nohr, Marc}}

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