| 词条 | Skittles (confectionery) | |||
| 释义 |
| name = Skittles | image = | caption = Loose Skittles | kJ = 1680 | protein = 0 g | fat = 4.4 g | satfat = 3.9 g | transfat = 0 g | monofat = | polyfat = | omega3fat = | omega6fat = | carbs = 90.7 g | starch = | sugars = 75.6 g | lactose = | fibre = 0 g | sodium_mg = 15.1 | potassium_mg = | vitA_ug = 0 | vitC_mg = 26 | thiamin_mg = | riboflavin_mg = | niacin_mg = | pantothenic_mg = | folate_ug = | vitD_ug = | vitE_mg = | vitK_ug = | iron_mg = 0 | magnesium_mg = | phosphorus_mg = | zinc_mg = | calcium_mg = 0 | vitB6_mg = | vitB12_ug = | water = | alcohol = | caffeine = | source = NutritionData | note = Amounts converted and rounded to be relative to 100 g serving. }}Skittles is a brand of fruit-flavoured candy, currently produced and marketed by the Wrigley Company,[1] a division of Mars, Inc. Skittles consist of hard sugar shells imprinted with the letter "S". The interior consists mainly of sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, natural and artificial flavors.[2] The confectionery has been sold in a variety of flavor collections, such as Tropical, Wild Berry, Dessert, sweet heat and Sour. History and overviewSkittles were first made commercially in 1974 by a British company.[2] They were first introduced in North America in 1979 as an import confectionery.[3] In 1982, domestic production of Skittles began in the United States.[3] Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles.[4] On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account.[5] The move was debated by people interested in social media.[6][7] Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may be due to its eccentric posts, such as: "Most cacti are just looking for hugs."[8] Skittles marketing has become known for its avant garde viral marketing techniques, particularly in conjunction with the Super Bowl. In 2018, it produced a Super Bowl commercial that was viewed by only one person. In 2019, it conducted a pre-Super Bowl campaign featuring The Broadway Musical, which was performed one time only at The Town Hall in New York City.[9] Controversy struck over Skittles temporary color change from the candies signature rainbow to white in efforts of supporting the Gay Rights Movement during the 2016 London Pride. Skittles, iconic for its tagline “Taste the Rainbow,” had been stripped of all color in efforts to promote the legalization of same sex marriage. The Wrigley Company, a separate representing party of Skittles brand, mass produced these limited-edition colorless candies in preparation for the month of June, also nationally recognized as LGBT Pride Month.[10] Skittles rainbow themed packaging had also been altered temporarily to compliment the achromatic confectionary within. On the back of each monochrome package, The Wrigley Company included an explanation for the company’s marketing decision, “So this is kind of awkward, but we’re just gonna go ahead and address the rainbow-colored elephant in the room… You have the rainbow … we have the rainbow … and usually that's just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention—yours. And we're not going to be the ones to steal your rainbow thunder, no siree."However, the message intended by The Wrigley Company of promoting the acceptance of non traditional marriages, was skewed through the candy’s representation through the media. The Huffington Post published an article titled “Some People Think Skittles’ All-White Pride Candies Are Racist,”[11] of which explains that by going all-white the company failed to acknowledge the diversity defined by the LGBT community. Every June, Skittles repeats the colorless marketing to spread Pride awareness. Skittles have been involved in two political incidents in the 2010s. In the aftermath of the shooting of Trayvon Martin, protestors used Skittles, which Martin had reportedly been carrying along with AriZona watermelon fruit juice, as a symbol during rallies. Though Mars' brief statement of condolences was criticized by some outlets, such as Adweek, for being too subdued, Mars' response in 2016 to a Skittles-based image macro (which was posted by Donald Trump's presidential campaign as an analogy for immigration) was praised for its tact and directness. MWWPR said Mars' responses could influence public relations best practices.[12] Varieties{{main|List of Skittles products}}Skittles are produced in a wide variety of flavours and colours, including sour varieties. Skittles has hinted at new flavour releases on its Facebook page, using such statuses as "Locking myself in the Rainbow kitchen until I see some results!" A 2011 posting contained confirmation of a new flavor: "Putting the last touches on a new Skittles flavor. Tweak the Rainbow."[13] In 2013, Skittles replaced the lime-flavoured Skittles with green apple, causing a backlash from some consumers. The lime became part of their Darkside packets, which were discontinued in 2015 and followed up by their Orchards packets, which were then discontinued in 2017. Lime is now currently part of the "Long Lost Lime" packets that came out in summer 2017 and 2018. See also
References1. ^{{cite web|url=http://www.wrigley.com/global/brands/skittles.aspx |title=Skittles |publisher=Wrigley |accessdate=October 31, 2012}} 2. ^{{cite web |url=http://www.masterfoodsnews.com/products_detail.asp?prodId=157 |title=SKITTLES Bite Size Candies Backgrounder |publisher=Mars North America Newsroom |date=23 August 2005 |archiveurl=https://web.archive.org/web/20090201183339/http://www.masterfoodsnews.com/products_detail.asp?prodId=157 |archivedate=February 1, 2009}} 3. ^1 2 {{cite web | url=http://www.wrigley.com/global/brands/skittles.aspx | title=Skittles | publisher=Wrigley | accessdate=July 28, 2012}} 4. ^{{cite news|last=Ives|first=Nat|title=Skittles overhauls a familiar theme to encourage experiencing the candy, not just tasting it|url=https://www.nytimes.com/2004/07/09/business/media-business-advertising-skittles-overhauls-familiar-theme-encourage.html?pagewanted=all&src=pm|newspaper=The New York Times|date=July 9, 2004}} 5. ^{{cite web |url=https://www.wsj.com/articles/SB123604377921415283 |title=Skittles Cozies Up to Social Media |work=Wall Street Journal |date=March 3, 2009 |first=Emily |last=Steel}} 6. ^{{cite web |url=http://www.businessweek.com/managing/content/mar2009/ca2009038_020385.htm |title=When Skittles Met Twitter |work=BusinessWeek |date=March 8, 2009 |first=Kerry |last=Capell}} 7. ^{{cite web |url=https://www.forbes.com/2009/03/11/twitter-friendfeed-skittles-leadership-cmo-network-skittles.html |title=Skittles' Stupid Social Media Trick |work=Forbes |date=March 12, 2009 |first=Laurie |last=Burkitt}} 8. ^{{cite web |url=http://www.vanityfair.com/business/2013/05/facebook-future-mark-zuckerberg-sheryl-sandberg |title=Facebook Leans In |first=Kurt |last=Eichenwald |date=May 2013 |work=Vanity Fair}} 9. ^{{Cite news|url=https://www.nytimes.com/2019/01/30/theater/skittles-musical-super-bowl-michael-c-hall.html|title=Who Needs a Super Bowl Ad? Skittles Ups the Ante With a Broadway Musical|last=Soloski|first=Alexis|date=2019-01-30|work=The New York Times|access-date=2019-02-10|language=en-US|issn=0362-4331}} 10. ^{{Cite news |url=https://www.adweek.com/creativity/skittles-sheds-its-rainbow-celebrate-london-pride-172303/ |title=Skittles Sheds Its Rainbow to Celebrate London Pride |publisher=Adweek |date=29 June 2016}} 11. ^{{Cite news |url=https://www.huffingtonpost.com/entry/skittles-all-white-pride-month_us_5943ffcce4b0f15cd5bae4bc |title=Some People Think Skittles’ All-White Pride Candies Are Racist |publisher=HuffPost |date=16 June 2017}} 12. ^{{cite news |url=https://www.washingtonpost.com/news/on-leadership/wp/2016/09/22/skittles-gave-the-perfect-response-to-donald-trump-jr/ |title=Skittles can't seem to escape political controversies |last=McGregor |first=Jena |newspaper=The Washington Post |date=September 22, 2016 |access-date=September 22, 2016}} 13. ^{{cite web|url=http://www.facebook.com/skittles/posts/119249298144659 |title=Putting the last... |author=Skittles |date=January 1, 2011}} External links{{Commons category|Skittles}}
5 : Brand name confectionery|Mars confectionery brands|Wrigley Company brands|Products introduced in 1974|British confectionery |
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