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词条 Mikkeller
释义

  1. History

     Inception and development: 2005–2007  Establishment and expansion: 2008 onward 

  2. Retail

  3. Collaborations

  4. Copenhagen Beer Celebration

  5. Awards

  6. References

  7. External links

{{Infobox company
| name = Mikkeller
| logo = Mikkeller logo.png
| type = Anpartsselskab, ApS
(limited liability company)
| successor =
| foundation = 2006
| founder = Mikkel Borg Bjergsø
Kristian Klarup Keller
| defunct =
| location_city = Copenhagen
| location_country = Denmark
| locations = 12
| area_served = Aarhus, Bangkok, Barcelona, Berlin, Bucharest, Copenhagen, Los Angeles, Reykjavík, San Diego, San Francisco, Oakland, Seoul, Singapore, Taipei, Tokyo, Tórshavn, (bars)
Multinational (distribution), Warsaw
| key_people =
| industry = Alcoholic beverage
Brewing
| products = Beer
| production =
| revenue = €4.5 million (2016)[1]
| owner = Mikkel Borg Bjergsø
| num_employees =
| homepage = mikkeller.dk
| footnotes =
}}Mikkeller is a microbrewery founded in 2006 in Copenhagen, Denmark that was originally based on the so-called "cuckoo", "phantom"[2] or "gypsy" ethos; that is, the company did not operate an official brewery and, instead, collaborated with other brewers to produce their recipes or experimental one-off brews.[3][4] The company now operates two breweries in the United States. Mikkeller was founded by two home brewers: Mikkel Borg Bjergsø, a high school teacher, and journalist Kristian Klarup Keller. Both sought to introduce their home-brewed beer to the public and to "challenge beer friends with intense new tastes",[3] drawing inspiration from the American breweries that "aren't afraid to play and break all the rules".[3]

History

Inception and development: 2005–2007

Before founding the company, self-taught home brewers Bjergsø and Keller experimented on brewing, first by trying to clone existing beers. After success in blind tastings, the two started creating their own recipes and entered many home brewing competitions in Denmark, eventually winning many of them. The brewery's activity was small, with a low level of public visibility, as the brewing was kitchen-based and the beer was only served at a few beer enthusiast meetings and in small local bars. Bjergsø's brother founded a beer shop in 2005 and began to distribute the pair's beer to select destinations in numerous countries. In 2006, encouraged by wider appeal, Bjergsø and Keller founded the Mikkeller brewing company, named after their home brewery operation.[3]

In late 2006, an experimental Mikkeller beer called Beer Geek Breakfast garnered fame for the company when it won in the stout category of an international beer voting event. Following this recognition, Mikkeller made its first official appearance at the Copenhagen Beer Festival, where the brewery successfully introduced eight different beers, garnering further acclaim.[3] The attention that occurred in the second half of 2006 resulted in an international distribution deal, and to cope with demand, Mikkeller started to brew in established breweries by paying rent for the machinery and costs of the brewing process. Therefore, the small company could continue production even though it did not have the funds to invest in a facility and professional brewing equipment.[3]

Keller parted ways with the company in 2007, as he was not interested in production and crafting a greater number of beers, while Bjergsø was eager to constantly create new recipes and tastes.[5] Keller quit brewing in order to pursue his career as a journalist, leaving Bjergsø to oversee the brewery.[3]

Establishment and expansion: 2008 onward

Mikkeller's beers are sold in over 40 countries around the world, 10 per cent of which are sold in Denmark.[1] Mikkeller's style of brewing is considered to be unique, since many of its beers are experimental with novel tastes. During its history, Mikkeller has released 800 different beers in a wide variety of styles, including several variations on the same beers (e.g. barrel-aging a beer in oaken barrels from various origins or having contained various spirits).[6]

In 2010, Mikkel's twin brother Jeppe left the company to found Evil Twin Brewing, also a gypsy brewery. Their relationship has been strained since.[7]

In 2013 the brewery introduced 124 different beers.[8] Some of the beers are constantly in production, while most of the products are available for a limited time; or in small batches; or at a certain location; or all of these factors combined. With a high number of different beers and a popular reputation among beer enthusiasts worldwide, the Mikkeller microbrewery struggles to meet the demand for its beer.[1]

Consistent with the company's early years, Mikkeller continues to brew solely at a variety of host facilities—mainly at de Proefbrouwerij in Belgium, but also at breweries in Denmark, Norway, the United Kingdom and the United States. All of the various recipes are engineered at Mikkeller's own facility in Copenhagen; altogether, the company's annual output is 17,000 hectolitres of beer.[9]

In April 2016, Mikkeller opened its first US brewery in San Diego, California. The facility had previously been owned by AleSmith, which relocated to a larger space. Mikkeller's relationship with AleSmith goes back to an early interaction between Bergsø and AleSmith's owner Peter Zein, who offered Bergsø some advice on how to improve his coffee stout.[10]

In 2017, Mikkeller announced its second US brewery, located at Citi Field in New York City. The place will also have a bar and a restaurant.[11]

Retail

[12] Mikkeller opened its first brick and mortar brewery in San Diego, California. In March 2013, Mikkeller and another Danish microbrewery, To Øl, opened a second Mikkeller bar in Copenhagen called Mikkeller & Friends.[13] At the same time, a Mikkeller Bottle Shop opened, selling bottled beers from Mikkeller and "other praiseworthy microbreweries around the world".[14] Mikkeller also operates an online web store,[15] where consumers can choose from a small, changing assortment of Mikkeller beer, in addition to merchandise, such as shirts and glassware.

In July 2013, the first international Mikkeller bar was opened in San Francisco, California, through a licensing agreement with an American retailer.[16] The San Francisco bar uses the new "on-the-fly" beer taps that allows the beer to be poured in a very sophisticated and controlled manner. Beer, nitrogen, and carbon dioxide are blended in a precise manner and the product is served at the correct temperature, with variations applying to different styles of beer.[17]

In late 2013, Mikkeller announced the January 2014 launch of its second foreign bar, located in Bangkok, Thailand.[18][19] The brand partnered with an already established Thai-based beer distribution company and seeks to capitalise on the higher earning capacity of Thai people, as well as tourists. At the opening, one of the owners explained: "... and we thought it was about time to elevate the level of craft beer available in Thailand and, hopefully, expand throughout Southeast Asia." A total of 30 beers are served at the venue, including two microbrews exclusive to Thailand.[20][21]

Collaborations

In addition to regular brewing, Mikkeller also produces collaborative beers with other breweries, such as BrewDog, To Øl, Nøgne Ø, Lervig Aktiebryggeri, Jester King, Three Floyds, Cigar City and AleSmith.

Mikkeller has also brewed "house beers" for restaurants (including Michelin starred ones) and bars in Denmark and several other countries. One example is the ramen restaurants "Ramen to Biiru" in Nørrebro and Vesterbro, Copenhagen.[22] They are currently working with an Arizona Brewery called Arizona Wilderness Brewing Co.[8]

Some of the breweries Mikkeller has collaborated with are the result of close past relationships. When working as a mathematics and physics teacher in high school, Bjergsø taught two of his students how to brew beer outside of school hours, and in 2010 they started their own microbrewery, To Øl.[13] Additionally, Brooklyn-based Evil Twin's founder and operator is Jeppe Jarnit-Bjergsø, Mikkel's twin brother.[5][8][23]

Copenhagen Beer Celebration

Since 2012, Mikkeller has organized and hosted a large annual beer festival, the Copenhagen Beer Celebration, which takes place each year in May.[24] The festival mainly features small breweries from around the world, with many of them premiering new beers or small one-off batches of special beer, brewed specifically for the festival.[8] In 2017 the festival was renamed Mikkeller Beer Celebration Copenhagen (MBCC).

Awards

Mikkeller won the "Danish Brewery of the Year" award in its inaugural year, in 2006, and again in 2008;[3] in 2009 the award was shared with Hornbeer. Mikkeller has also been judged the fifth best brewery in the world on two occasions.[1] Mikkeller's beers have won multiple awards, too. For example, a pale lager called The American Dream has won a RateBeer's golden award in its category since 2012, and an imperial stout called Beer Geek Brunch Weasel has been in top 20 on RateBeer's "Best Beers in the World" chart for six consecutive years, topping at number six in 2009.[25]

References

1. ^ 
2. ^{{cite web|title=Mikkeller ApS|url=http://www.beeradvocate.com/beer/profile/13307/|work=BeerAdvocate|publisher=BeerAdvocate|accessdate=13 March 2014|year=1996–2014}}
3. ^{{cite web|url=http://mikkeller.dk/the-brewery/|title=About Mikkeller. Official Mikkeller site.|publisher=|deadurl=yes|archiveurl=https://web.archive.org/web/20131009145527/http://mikkeller.dk/the-brewery/|archivedate=2013-10-09|df=}}
4. ^{{cite web|title=Mikkeller floats Bangkok's stature as a beer berg|url=http://bangkok.coconuts.co/2014/03/10/mikkeller-floats-bangkoks-stature-beer-berg|work=Coconuts Bangkok|publisher=Coconuts Media|accessdate=13 March 2014|author=Cole Pennington|date=10 March 2014}}
5. ^{{cite web|last=Lurie|first=Joshua|title=Interview: Brewmaster Mikkel Borg Bjergsø (Mikkeller)|url=http://www.foodgps.com/interview-brewmaster-mikkel-borg-bjergso-mikkeller/|publisher=FoodGPS|accessdate=10 September 2013}}
6. ^{{cite web|url=http://www.ratebeer.com/brewers/mikkeller/5675/0/1|title=Mikkeller, Copenhagen, Denmark - RateBeer|website=RateBeer}}
7. ^https://www.nytimes.com/2018/03/21/nyregion/evil-twin-mikeller-breweries.html
8. ^{{cite web|last=Weiner|first=Jonah|title=A Fight Is Brewing|url=https://www.nytimes.com/2014/03/30/magazine/a-fight-is-brewing.html?_r=0|publisher=New York Times|accessdate=3 June 2014}}
9. ^{{cite web|url=http://www.alko.fi/tuotteet/722294/|title=Mikkeller – Company Information (In Finnish)''. Alko.|publisher=}}
10. ^{{cite news|last1=Rowe|first1=Peter|title=Now open: Mikkeller San Diego|url=http://www.sandiegouniontribune.com/entertainment/beer/sdut-mikkeller-san-diego-opens-2016apr16-story.html|accessdate=20 April 2017|agency=San Diego Union-Tribune|date=April 16, 2016}}
11. ^{{cite news|last1=Anas|first1=Brittany|url=http://www.mensjournal.com/food-drink/articles/mikkeller-to-open-brewery-and-restaurant-inside-new-york-mets-citi-field-w491368|title=Mikkeller to Open Brewery and Restaurant Inside New York Mets' Citi Field|agency=Men's Journal|accessdate=16 July 2017}}
12. ^{{cite web|url=http://mikkeller.dk/locations/|title=Locations – Mikkeller|website=mikkeller.dk}}
13. ^{{cite web|url=http://mikkeller.dk/mikkeller-friends/|title=Mikkeller & Friends – Mikkeller|website=mikkeller.dk}}
14. ^{{cite web|url=http://mikkeller.dk/bottleshop/|title=
Mikkeller Bottle Shop. Official Mikkeller site.|publisher=}}
15. ^{{cite web|url=http://shop.mikkeller.dk/shop/|title=Mikkeller Webshop|website=Mikkeller APS}}
16. ^{{cite web|url=http://mikkeller.dk/mikkeller-bar-san-fransisco-is-opening/|title=Mikkeller Bar San Fransisco{sic) is Opening! – Mikkeller|website=mikkeller.dk}}
17. ^{{cite web|url=http://www.mikkellerbar.com/ontap.html|title=
On Tap. Mikkeller Bar San Francisco.|publisher=}}
18. ^{{cite web|url=https://www.facebook.com/mikkeller/posts/678474172163598|title=Mikkeller HQ|website=www.facebook.com}}
19. ^{{cite web|url=http://www.mikkellerbangkok.com/|title=Mikkeller Bangkok : Mikkeller Bar|website=www.mikkellerbangkok.com}}
20. ^{{cite web|title=Asia Eater presents: Mikkeller Bangkok Opening|url=https://www.youtube.com/watch?v=MWPKDOCmxAE|work=Asia Eater on YouTube|publisher=Google Inc|accessdate=13 March 2014|author=Asia Eater|format=Video upload|date=12 February 2014}}
21. ^{{cite web|title=Danish Beer Bar Mikkeller grand opening in Bangkok|url=http://scandasia.com/danish-beer-bar-mikkeller-grand-opening-bangkok/|work=Scandasia|publisher=Scandasia|accessdate=13 March 2014|author=Kristian Lauritzen|date=30 January 2014}}
22. ^{{cite web|url=http://mikkeller.dk/location/ramen-to-biiru-2/|title=Ramen To Bíiru – Nørrebro – Mikkeller|website=mikkeller.dk}}
23. ^{{cite web|url=http://beeradvocate.com/events/info/45375|title=Evil Twin & Mikkeller - June 09, 2011|website=BeerAdvocate}}
24. ^{{cite web|url=http://copenhagenbeercelebration.com/blog/?page_id=29|title=
CBC Contact. Copenhagen Beer Celebration.|publisher=}}
25. ^
RateBeer's Best Awards. RateBeer.com.

External links

  • Official website

6 : Danish companies established in 2006|Breweries in Denmark|Food and drink companies based in Copenhagen|2006 establishments in Denmark|Danish brands|Companies based in Copenhagen

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