“Mixpanel”的意思、由来-开放百科全书

Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

Its toolset contains in-app A/B tests and user survey forms.^[1] Data collected is used to build custom reports and measure user engagement and retention.^[2] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.

History

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.^[3] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,^[4] Max Levchin and Keith Rabois.^[5]

In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.^[6]

References

1. ^{{Cite web|url = https://techcrunch.com/2014/08/27/mixpanel-ab-testing/|title = Mixpanel Adds Mobile A/B Testing To Its Analytics Platform|date = Aug 27, 2011|website=TechCrunch|accessdate = }}
2. ^{{Cite web|url = http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/|title = Andreessen and Mixpanel Call for an End to "Bullshit Metrics"|date = Dec 17, 2012|website=AllThingsD|accessdate = }}
3. ^{{Cite web|url = http://www.crunchbase.com/organization/mixpanel|title = Mixpanel profile on CrunchBase|website=CrunchBase|date = }}
4. ^{{Cite web|url = https://blogs.wsj.com/venturecapital/2014/12/18/mixpanel-raises-65-million-to-build-predictive-data-tech/|title = Mixpanel Raises $65 Million to Build Predictive Data Tech|date = Dec 18, 2014|website=The Wall Street Journal|accessdate = }}
5. ^{{Cite web|url = https://techcrunch.com/2012/05/10/mixpanel-andreessen-horowitz/|title = Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path|date = May 10, 2012|website=TechCrunch|accessdate = }}
6. ^{{Cite news|url=https://www.cnbc.com/2018/04/23/mixpanel-amir-movafaghi-ex-twitter-replaces-suhail-doshi-as-ceo.html|title=Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down|last=Levy|first=Ari|date=2018-04-24|work=CNBC|access-date=2018-04-24}}

General references

{{cite web | last=Gage | first=Deborah | title=In ‘Unicorn Hire,’ Mixpanel Lures Top Sales Executive From New Relic | website=The Wall Street Journal | date=September 10, 2014 | url=https://blogs.wsj.com/venturecapital/2014/09/10/in-unicorn-hire-mixpanel-lures-top-sales-executive-from-new-relic/ | ref=harv | accessdate=September 20, 2016}}

{{cite web | last=Ha | first=Anthony | title=Mixpanel Aims To Help Developers Deliver Targeted Messages Through New In-App Notifications | website=TechCrunch | date=January 22, 2014 | url=https://techcrunch.com/2014/01/22/mixpanel-in-app-notifications/ | ref=harv | accessdate=September 20, 2016}}

{{cite web | last=Perez | first=Sarah | title=Amplitude, The Analytics Startup Undercutting Mixpanel, Raises $2 Million Seed Round | website=TechCrunch | date=July 11, 2014 | url=https://techcrunch.com/2014/07/11/amplitude-the-analytics-startup-undercutting-mixpanel-raises-2-million-seed-round/ | ref=harv | accessdate=September 20, 2016}}

{{cite web | last=Lawler | first=Ryan | title=Now Analyzing More Than 15 Billion Actions A Month, Mixpanel Launches A Big Marketing Campaign And A Conference About Analytics | website=TechCrunch | date=July 29, 2013 | url=https://techcrunch.com/2013/07/29/mixpanel-now-coming-to-a-billboard-near-you/ | ref=harv | accessdate=September 20, 2016}}

{{cite book | last=Birani | first=B. | last2=Birani | first2=M. | title=iOS Forensics Cookbook | publisher=Packt Publishing | year=2016 | isbn=978-1-78528-535-6 | url=https://books.google.com/books?id=EmwdDAAAQBAJ&pg=PA53 | page=53– .}} {{Paywall}}

History

References

General references

External links