| 词条 | Mizzen+Main |
| 释义 |
| name = Mizzen+Main | logo = File:Mizzen+Main_logo.png | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | trading_name = | native_name = | native_name_lang = | romanized_name = | former_name = | type = | traded_as = | ISIN = | industry = | genre = | fate = | predecessor = | successor = | founded = 2012 | founder = Kevin Lavelle | defunct = | hq_location = | hq_location_city = Dallas, Texas | hq_location_country = U.S.A. | coordinates = | num_locations = | num_locations_year = | area_served = | key_people = Kevin Lavelle, CEO | products = Performance menswear | brands = | production = | production_year = | services = | revenue = | revenue_year = | operating_income = | income_year = | net_income = | net_income_year = | aum = | assets = | assets_year = | equity = | equity_year = | owner = | members = | members_year = | num_employees = | num_employees_year = | parent = | divisions = | subsid = | slogan = | module = | website = {{URL|http://mizzenandmain.com/}} | footnotes = | intl = }}Mizzen and Main (styled Mizzen+Main) is an American clothing company that specializes in performance menswear: performance fabric dress shirts, blazers, jeans, and casual shirts online and in United States retailers,[1] i .[2][3] Launched in 2012 with headquarters in Dallas, Texas, the firm has been featured in publications including The New York Times, The Wall Street Journal, Men's Health, ESPN and MSNBC.[4][5] Mizzen+Main has been endorsed by several professional athletes, in exchange for a share in the company and additional payments.[6] HistoryMizzen+Main was co-founded in 2012 by Kevin Lavelle who currently serves as the company CEO. Lavelle,a graduate of Southern Methodist University, worked as a management consultant.[7] The idea for the firm's signature product, a fabric performance dress shirt, originated in 2005 when he was in Washington D.C. as an intern.[1] He has said that he noticed sweat stains on the shirt of a congressional staffer, leading to the idea of producing a moisture-wicking dress shirt similar to the capabilities of athletic clothing.[8] He experimented with numerous fabrics, before finding a combination that became the first prototype.[5] The company officially launched in July 2012.[9] The firm was initially self-funded but later received an investment from several angel investors.[4] It began by selling its products online and adding boutiques that carried the products in large stores.[9] initial offering included two dress shirt designs. In 2013, it caught the eye of executives from Saks Fifth Avenue, [10] and was invited to be one of two pop-up stores inside of Saks' New York store as part of Super Bowl XLVIII weekend.[11] [10] In the summer of 2014, the firm raised an additional round of capital from a variety of investors, [12][4] EndorsementsIn September 2015, Houston Texans defensive end J.J. Watt signed an endorsement deal with the company in return for an undisclosed equity share of the business.[13] In July 2017, J.J. Watt and Mizzen+Main launched "The J.J. Watt Collection,"[14] a clothing line "that includes eight pieces ranging from polos to dress shirts."[15] In April 2018, golfer Phil Mickelson wore a Mizzen+Main's long-sleeve dress shirts while playing in a golf tournament, part of an agreement with the company in which he received an undisclosed stake in Mizzen+Main as well as cash.[16][17] ProductsSome Mizzen+Main products are manufactured in the United States with a portion of each sale being donated to charities and programs for veterans.[7] Its product line includes moisture-wicking and wrinkle free shirts as well as men's blazers and jeans.[4] [18] References1. ^1 {{cite news|last1=Ramsey|first1=Raya|title=Mizzen+Main's 'Co Sweat' Success|url=http://www.dmagazine.com/publications/d-ceo/2014/may-june/mizzen-main-shirt-company-startup|accessdate=13 March 2015|publisher=D Magazine|date=June 2014}} 2. ^{{cite web|title=Stocklists|url=http://mizzenandmain.com/pages/in-store|website=Mizzen+Main official website|accessdate=13 March 2015}} 3. ^{{cite news |date=October 26, 2017 |title=Bringing Shirt-Making Back To America, One High-Tech Button-Down At A Time |url=https://www.fastcompany.com/40483371/bringing-shirt-making-back-to-america-one-high-tech-button-down-at-a-time |work=Fast Company }} 4. ^1 2 3 {{cite news|last1=Kolodny|first1=Lora|title=Mizzen+Main Raises $1.2M for Clothes That Look Upscale, Feel Athletic|url=https://blogs.wsj.com/venturecapital/2014/08/28/mizzenmain-raises-1-2m-for-clothes-that-look-upscale-feel-athletic/|accessdate=13 March 2015|publisher=The Wall Street Journal|date=28 August 2014}} 5. ^1 {{cite news|last1=Teeman|first1=Tim|title=A No-Sweat Work Shirt? No Sweat|url=https://www.nytimes.com/2013/12/19/fashion/a-no-sweat-work-shirt-no-sweat.html?_r=0|accessdate=13 March 2015|publisher=The New York Times|date=18 December 2013}} 6. ^{{cite news |date=June 30, 2015 |title=How a $0 Marketing Budget Bought a Fortune in Athlete Endorsements |url=https://www.adweek.com/brand-marketing/how-0-marketing-budget-bought-fortune-athlete-endorsements-165652/ |work=AdWeek }} 7. ^1 {{cite news|last1=Ward|first1=Patricia|title=SMU Alumni Name To '40 Under 40' Business Leaders List|url=http://blog.smu.edu/smumagazine/2013/08/smu-alumni-named-to-40-under-40-business-leaders-list/|accessdate=13 March 2015|publisher=Southern Methodist University}} 8. ^{{cite news|last1=Zak|first1=David|title=So Long, Pit Stains: This 'Performance Dress Shirt' Eliminates Your Sweat Problem|url=http://www.fastcompany.com/3017822/most-creative-people/so-long-pit-stains-this-performance-dress-shirt-eliminates-your-sweat-p|accessdate=13 March 2015|publisher=Fast Company|date=20 September 2013}} 9. ^1 {{cite news|last1=Cho|first1=Hannah|last2=Gales|first2=Arsella|title=Dallas Becomes A Mini Hub of Fashion and E-commerce Startups|url=http://www.dallasnews.com/business/retail/20140315-dallas-becomes-a-mini-hub-of-fashion-and-e-commerce-startups.ece|accessdate=13 March 2015|publisher=Dallas News|date=15 March 2014}} 10. ^1 {{cite news|last1=Eaton|first1=Dan|title=Mizzen & Main getting Super Bowl showcase|url=http://www.bizjournals.com/columbus/blog/small-business/2014/01/mizzen-main-getting-super-bowl.html?page=all|accessdate=13 March 2015|publisher=Columbus Business Journal|date=27 January 2014}} 11. ^{{cite news|last1=Heine|first1=Christopher|title=Marketers Are Pushing Hard to Be Seen at This Year's Super Bowl|url=http://www.adweek.com/news/advertising-branding/marketers-are-pushing-hard-be-seen-year-s-super-bowl-155214|accessdate=13 March 2015|publisher=AdWeek|date=26 January 2014}} 12. ^{{cite news|last1=Cho|first1=Hanah|title=$1.2 million capital for new Design District digs, fulfillment center and showroom|url=http://bizbeatblog.dallasnews.com/2014/08/dallas-based-mizzenmain-raises-1-2-million-in-funding-to-grow-apparel-business.html/|accessdate=13 March 2015|publisher=Dallas News|date=28 August 2014}} 13. ^{{cite news |date=September 16, 2015 |title=J.J. Watt, shirtmaker Mizzen+Main strike endorsement deal |url=http://www.espn.com/nfl/story/_/id/13670132/jj-watt-houston-texans-gets-ownership-stake-dallas-based-shirt-maker-mizzen-+-main |agency=ESPN }} 14. ^{{cite news |date=July 11, 2017 |title=J.J. Watt debuts menswear collection with Dallas-based Mizzen+Main |url=https://www.chron.com/life/article/J-J-Watt-debuts-clothing-line-with-Dallas-based-11280162.php |work=Houston Chronicle }} 15. ^{{cite news |date=September 1, 2017 |title=Mizzen + Main + NFL Star JJ Watt = Your Next Shirt |url=https://www.mensjournal.com/style/mizzen-main-nfl-star-jj-watt-your-next-shirt-w500681/ |work=Men's Journal }} 16. ^{{cite news |date=May 9, 2018 |title=Phil Mickelson to endorse, wear shirt brand he popularized at Masters |url=http://www.espn.com/golf/story/_/id/23456088/phil-mickelson-agrees-deal-play-mizzen+main-shirts |agency=ESPN }} 17. ^{{cite news |date=May 10, 2018 |title=The reason why Phil Mickelson was wearing a dress shirt at The Players Championship |url=https://ftw.usatoday.com/2018/05/phil-mickelson-dress-shirt-players-championship-reason-mizzen-main-pga-golf |work=USA Today }} 18. ^{{cite news|last1=Eaton|first1=Dan|title=Online dress shirt retailer Mizzen & Main experimenting with Short North showroom|url=http://www.bizjournals.com/columbus/blog/2013/12/online-dress-shirt-retailer-mizzen.html?page=all|accessdate=13 March 2015|publisher=Columbus Business Journal|date=10 December 2013}} External links
4 : Companies based in Dallas|American companies established in 2012|2012 establishments in Texas|Clothing companies established in 2012 |
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