“MoneyHunt”的意思、由来-开放百科全书

MoneyHunt was a reality based television program that allowed entrepreneurs to

pitch their ideas to a panel of experts and receive candid feedback on improving

their presentations.^[1]^[2] The format, created by Miles Spencer and Cliff Ennico, was

considered a seminal work of the dot-com era that broke ground on several fronts.^[3]

public television stations in the US and several markets overseas from 1997–2004.

Format

MoneyHunt developed several format processes that were unique for their time in order to produce the show. MoneyHunt was distributed on public television, which had never aired business content in this format. The show sourced candidates through online auditions, which were a unique use of the then-burgeoning World Wide Web. Eventually, MoneyHunt added a series of live events produced in conjunction with regional venture conferences to screen test candidates. The show was hosted by presenters with no on-camera experience, but significant domain expertise. It was produced to simulate a real venture pitch and was "live to tape" so most blunders and pauses were often kept in the final cut for dramatic effect.^[4] The show offered cash prizes in the form of an investment in the best contestants.

Co-Hosts Miles and Cliff opened the program with a brief greeting and soon introduced the first guest, who was waiting off stage. Like a business meeting, Miles or Cliff greeted the guest and welcomed them to the table. A MoneyHunt Mentor joined each show, adding specific domain expertise to the questioning.^[5] Each guest had 8 minutes to detail key categories, helped along by quick paced questions from the hosts and mentor. These included:

The final segment was the review session, where the pitches of each guest weredebated and awarded thumbs up or down.^[6] Beginning in Season Six, MoneyHunt began awarding a cash award^[7] as convertible debt (leaving the pricing of the equity to subsequent investors).

Hosts

History

MoneyHunt was first conceived at a continuing education class in Greenwich CT. Spencer and Ennico, as quoted in the jacket of their co-authored book, credit an unknown student with suggesting "you guys should to a radio show or something because your insight is really helpful for entrepreneurs". The two immediately began testing formats that might fit within a 30-minute show and have some sort of "payoff" at the conclusion.

MoneyHunt was first taped at Cablevision's public access studios in Norwalk CT in

1996 for a fee of $500 per night. By 1997 the tape made it into the hands of two

TV professionals: Scott Carlin (then VP of Distribution at Warner Brothers TV) and

interest to the startup subject.^[8] The first MoneyHunt Mentor was Jerry Yang of

several unique elements. The guests entered through a carousel door with a giant

compass, and were seated in front of a giant clock face and were shot from a camera

hidden behind a coin (three elements of the MoneyHunt Logo). A video screen with

web access was used to view websites and B-roll about the companies. The hosts authored a book MoneyHunt 27 Rules with fictionalized accounts of business stories and pointers for appearing on the show, published by Harper Collins.

The format was licensed overseas and ran in markets including: Italy, Spain, and China.

MoneyHunt was originally formed in 1996 as the marketing arm of a small venture

Express benefitted from the deal flow of so many emerging companies appearing on

the show.^[10] MoneyHunt was subsequently spun off into an independent entity in 1997.

rights were sold to a prior licensee, Fact Based Communications (“FBC”) of Rome,

Notes

1. ^[https://www.nytimes.com/1999/03/21/business/in-a-gong-show-for-start-ups-the-best-business-plan-wins.html?pagewanted=all&src=pm Gong Show for Start Ups]
2. ^Website and TV Show help Entrepreneurs in MoneyHunt
3. ^No Guts, No Glory?
4. ^[https://www.forbes.com/forbes/1998/0601/6111142a.html MoneyHunt: You bet your Life]
5. ^5 Steps to Jumpstart your Startup
6. ^[https://www.npr.org/templates/story/story.php?storyId=1023784 MoneyHunt Analysis is Brutal]
7. ^[https://web.archive.org/web/20160309075821/https://business.highbeam.com/436953/article-1G1-62002881/show-me-money Show me the Money, $100k Contest]
8. ^[https://web.archive.org/web/20160409102521/https://www.highbeam.com/doc/1G1-20511102.html MoneyHunt finds Fame on PBS]
9. ^[https://archive.today/20130216051210/http://business.highbeam.com/3946/article-1G1-62496554/show-business Show Business: quirky combination of American passions: start-ups and quiz shows.]
10. ^[https://news.google.com/newspapers?nid=1916&dat=19951017&id=WTFJAAAAIBAJ&sjid=MgYNAAAAIBAJ&pg=3461,2185096 Capital Express reaches entrepreneurs via MoneyHunt]