| 词条 | Moniker Guitars |
| 释义 |
|name=Moniker Guitars |vector_logo= |type=Private |foundation=2012 |founder={{ubl|Kevin Tully|Dave Barry}} |defunct = 2018 |location=Austin, Texas, United States |area_served=Global |industry=Musical instruments |homepage={{URL|monikerguitars.com}} }} Moniker Guitars was a guitar manufacturing company based Austin, Texas, United States. The company operated from 2012 to 2018. Each guitar was custom built based on designs submitted by customers using an online design tool. Moniker's manufacturing process enabled their guitars to sell at prices comparable to store-bought guitars.[1] HistoryThe company was inspired when amateur guitar player Kevin Tully observed a bicycle manufactured by Republic Bike of Dania Beach, Florida, which allows customers to design each bike using an online tool.[1][2] In 2012, Moniker Guitars was founded by Tully and his associate Dave Barry, both natives of Boston.[3] Original funding of $25,000 was provided by IDEA, the business incubator at Northeastern University, and in 2013, a Kickstarter campaign was used to raise an additional $60,000 from 155 backers.[1][3] By 2014, the company employed six people operating out of a shared workspace in Austin, and was producing approximately 12 electric guitars per week.[1] Moniker Guitars closed in 2018.[4] ManufacturingCustomers used a "configurator" tool on Moniker's website to choose from three body styles, five stains, and 17 paint colors, as well as different component parts, including a pickup by Seymour Duncan. Text and user-designed graphics could also be added. The configurator software cost about $10,000, and the company's goal was to create an interface that was clean, simple, and easy to use. Moniker then used CNC milling to precisely produce the guitar body, which was made from domestically-sourced wood. A fast-drying clearcoat manufactured by Simtec Coatings was then applied, followed by environmentally-safe water-based paints by PPG Industries. Adobe Illustrator and a vinyl plotter were used to create stencils from which text and graphics were applied. Though the company could assemble the guitar in 24 hours, the final product was shipped to customers in four weeks.[1][3][5][6][7] ReceptionIn 2013, Moniker Guitars was featured on MSNBC's Your Business.[8] The company's website stated that their guitars had been purchased by Kyle Shutt of The Sword, and Justin Bradley and Josh Withenshaw of Anarbor. It also showed photos of various musicians playing Moniker Guitars, including Matt Noveskey of Blue October, Paul Marc Rousseau and Shane Told of Silverstein, and Andy Lane of Driver Friendly.[9] References1. ^1 2 3 4 {{cite web|author=Raymond, Chris|title=Design Your Own Guitar—This Startup Will Build It|publisher=Popular Mechanics|date=February 7, 2014|accessdate=May 29, 2018|url=https://www.popularmechanics.com/home/a10059/design-your-own-guitar-this-startup-will-build-it-16462904/}} 2. ^{{cite web|title=Corporate & Retail Programs|publisher=Republic Bike|url=http://www.republicbike.com/corporate.asp|accessdate=May 29, 2018}} 3. ^1 2 {{cite web|author=Dolan, Sarah|title=Moniker Guitars Launches Site To Make Your Rock Star Dreams Come True|publisher=American Inno|url=https://www.americaninno.com/boston/moniker-guitars-launches-site-to-make-your-rock-star-dreams-come-true-promo-code-too-2/|accessdate=May 29, 2018}} 4. ^{{cite news | last = Wistrom | first = Brent | date = November 1, 2018 | title = The Top Austin Tech and Startup Hires and Departures in October 2018 | url = https://www.americaninno.com/austin/inno-news/the-top-austin-tech-and-startup-hires-and-departures-in-october-2018/ | work = Austin INNO}} 5. ^{{cite web|author=Mings, Josh|title=Moniker Guitars Lets You Design Your Own Custom Electric Guitar|publisher=SolidSmack|date=March 27, 2013|url=https://www.solidsmack.com/design/moniker-guitars-lets-you-design-your-own-custom-electric-guitar/|accessdate=May 29, 2018}} 6. ^{{cite web|title=Moniker Guitars Launches Semi-Hollow Line|publisher=Vintage Guitar Magazine|date=July 10, 2013|url=http://www.vintageguitar.com/14413/moniker-guitars-launches-semi-hollow-line/}} 7. ^{{cite web|title=Austin's Moniker Guitars Launches Kickstarter Campaign|publisher=Guitar Player|date=August 16, 2013|url=http://www.guitarplayer.com/miscellaneous/1139/austins-moniker-guitars-launches-kickstarter-campaign/23299|accessdate=May 29, 2018}} 8. ^{{cite news|title=Moniker Guitars|publisher=MSNBC|date=March 24, 2013|url=https://www.americanexpress.com/us/small-business/openforum/videos/moniker-guitars/|accessdate=May 29, 2018}} 9. ^{{cite web|title=Artists|publisher=Moniker Guitars|url=https://monikerguitars.com/blog/category/moniker-guitars-artists|accessdate=March 1, 2014|archiveurl=https://web.archive.org/web/20140307090756/https://monikerguitars.com/blog/category/moniker-guitars-artists|archivedate=March 7, 2014|deadurl=yes}} External links
3 : Companies based in Austin, Texas|Defunct companies based in Texas|Guitar manufacturing companies of the United States |
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