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词条 MWWPR
释义

  1. History

  2. References

{{infobox company
| name = MWWPR
| logo = MWW_official_logo.png
| foundation = 1986
| founder = Michael Kempner, President and CEO
| location_city = New York, NY
| location_country = United States
}}

MWWPR (formerly MWW) is a public relations firm.[1][2][3][4][5][6] The company works in public relations and marketing, technology, digital and social media marketing, public affairs and government relations, corporate communications, healthcare, sustainability, and visual branding.[7][8][9] Michael W. Kempner is the company’s founder, president, and CEO.[10] The firm's corporate headquarters is in East Rutherford, New Jersey, the firm's operating headquarters is in New York, NY, with offices in Chicago, Los Angeles, San Francisco, Trenton, NJ, Washington, D.C., and London.

History

Michael Kempner founded MWWPR in 1986.[11] MWWPR grew to the 4th largest independent public relations firm in the U.S. and Kempner sold the company to the Interpublic Group of Agencies in 2000.

In 2010, Kempner led a management led buy-out.

On January 14, 2014, the Department of Housing and Urban Development announced that it would review the expenditures for the Stronger than the Storm media campaign, commissioned in mid-2013 by the New Jersey Economic Development Authority to promote tourism in the aftermath of Hurricane Sandy; MWWPR was the prime contractor.[12][13] The audit found that the company had done "nothing improper" in the content of its marketing campaign.[14][15][16] Governor Chris Christie later dismissed criticism of the campaign, citing that it contributed to record tourism dollars in 2013.[17]

In 2012, MWWPR received media attention for a campaign on behalf of Brigadier General Jeffrey Sinclair, a former deputy commander of the 82nd Airborne Division charged with forcible sodomy and sexual misconduct. The firm launched a website with publicly available documents in favor of Sinclair to discredit the prosecutor and accuser. MWWPR nominated itself for a Platinum PR Award in the crisis management category for this work.[18][19][20][21]

The company acquired Los Angeles-based Macias Media Group, an LGBT marketing firm, in March 2014.[22] In October 2014, MWWPR received The Gay And Lesbian Victory Fund's 2014 Corporate Leadership Award for its LGBT practice and support of the LGBT community.[23] In 2014, MWWPR expanded into Britain with the purchase of Parys Communications,[24] and also acquired the UK-based business-to-business PR firm Braben Communications in November 2014.[25] The company was recognized as one of the Top Places to Work in PR and Best Places to Work in New Jersey.[26][27]

In March 2015, the company rebranded as "MWWPR".[28]

In 2016, the Scholastic Corporation, BDI and AMP Agency brought lawsuits against MWWPR for alleged payment disputes.[29]

References

1. ^{{cite web|url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm |accessdate=October 1, 2013|title=Worldwide Fees of Top PR Firms With Major U.S. Operations|publisher=O'Dwyer's|date=March 11, 2013}}
2. ^{{cite web|url=http://smallbusiness.foxbusiness.com/entrepreneurs/2013/10/14/10-road-rules-for-entrepreneurs-from-yahoo-cmo/|title=10 'Road Rules' for Entrepreneurs from Yahoo's CMO|publisher=Fox Business|accessdate=24 October 2013}}
3. ^{{cite web|url=http://www.holmesreport.com/news-info/14020/MWW-Poaches-Atomics-Christopher-Knight-To-Lead-San-Francisco.aspx|title=MWW Poaches Atomics Christopher Knight To Lead San Francisco|publisher=Holmes Report|accessdate=24 October 2013}}
4. ^{{cite web|url=http://www.prweekus.com/mww-helps-former-dial-global-in-radio-deal-rebrand/article/315795/|title=MWW helps former Dial Global in radio deal, rebrand|publisher=PR Week|accessdate=24 October 2013}}
5. ^{{cite web|url=http://www.nj.com/politics/index.ssf/2013/09/poll_christies_stronger_than_the_storm_appearance_was_ok_but_firm_raises_eyebrows.html|title=Poll: Christie's 'Stronger Than the Storm' appearance was OK, but firm raises eyebrows|publisher=NJ.com|accessdate=24 October 2013}}
6. ^{{cite news|url=https://www.usatoday.com/story/life/music/2013/10/19/nicholas-megalis-vine-superstar-musician/2972589/|title=Fresh off the Vine, Nicholas Megalis' fame is growing|publisher=USA Today|accessdate=24 October 2013|first1=Patrick|last1=Ryan|date=October 19, 2013}}
7. ^{{cite news|url=http://usatoday30.usatoday.com/news/nation/story/2012-07-15/business-schools-public-relations/56236034/1 |title=Business schools offering public relations tips to students|publisher=USA TODAY|accessdate=August 30, 2013|date= 2012-07-15}}
8. ^{{cite web|url= https://finance.yahoo.com/news/sanuk-hires-mww-public-relations-134500407.html |title=Sanuk Hires MWW As Public Relations Agency Of Record|date=May 1, 2013|accessdate=October 1, 2013|publisher=Yahoo! Finance}}
9. ^{{cite web|url=http://www.businessweek.com/articles/2012-06-11/mba-public-relations-courses-set-to-begin |title=MBA Public Relations Courses Set to Begin|date=June 11, 2012|accessdate=August 30, 2013|publisher=Businessweek}}
10. ^{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=661162 |title=MWW Group, Inc.: Private Company Information|publisher=Businessweek|accessdate=October 7, 2013}}
11. ^{{cite news|url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=aBe4NSMLDZtw |title=Michael W. Kempner Named PR Executive of the Year |publisher=Bloomberg|accessdate=October 2, 2013}}
12. ^{{cite news | last = Frates | first = Chris | title = Feds investigate Christie's use of Sandy relief funds | publisher = USA Today | date = January 14, 2014 | url = https://www.usatoday.com/story/news/nation/2014/01/13/cnn-chris-christie-sandy-relief-funds-ad-tourism-probe/4451263/ | accessdate = 2014-02-14}}
13. ^{{cite news | last = Geraghty | first = Jim | title = Christie’s Spokesman: ‘Stronger Than the Storm’ Approved by Obama Administration | publisher = National Review | date = January 13, 2014 | url = http://www.nationalreview.com/campaign-spot/368281/christies-spokesman-stronger-storm-approved-obama-administration-jim-geraghty | accessdate = 2014-02-14}}
14. ^{{cite web |url=http://www.prweek.com/article/1310878/mww-claims-vindication-stronger-storm-campaign-award-audit |title=MWW claims vindication in Stronger than the Storm campaign award audit |author=Laura Nichols |publisher=PR Week |date=September 4, 2014 |access-date=July 3, 2015}}
15. ^{{cite web |url=http://articles.philly.com/2014-09-05/news/53568729_1_tourism-campaign-tv-ads-christie |title=Audit: 'Nothing improper' in Sandy ad campaign |author=Andrew Seidman |publisher=Philly.com |date=September 5, 2014 |access-date=July 3, 2015}}
16. ^{{cite web |url=http://www.nj.com/news/index.ssf/2014/09/stronger_than_the_storm_audit.html#incart_river |title='Stronger Than the Storm': Federal audit finds N.J. did not fully comply with procurement rules |author=Erin O'Neill |publisher=NJ.com |date=September 3, 2014 |access-date=July 3, 2015}}
17. ^{{cite web| url=http://www.northjersey.com/news/christie-defends-stronger-than-the-storm-1.748174| title=Christie defends ‘Stronger Than the Storm’| last1=Sudol| first1=Karen| last2=Hayes| first2=Melissa| date=March 21, 2014| publisher=North Jersey News| accessdate=February 4, 2016}}
18. ^{{cite web | url=https://www.washingtonpost.com/news/checkpoint/wp/2014/08/14/pr-firm-that-represented-disgraced-general-puts-itself-up-for-an-award/ | title=PR firm that represented disgraced general puts itself up for an award | publisher=Washington Post | date=14 August 2014 | accessdate=9 February 2016 | author=Lamothe, Dan}}
19. ^{{cite web | url=http://www.prweek.com/article/1289411/friends-sinclair-website-front-center-mwws-defense-general | title='Friends of Sinclair' website was front and center in MWW's defense of general | publisher=PR Week | date=9 April 2014 | accessdate=9 February 2016 | author=Nichols, Laura}}
20. ^{{cite web | url=http://www.militarytimes.com/story/military/archives/2013/03/15/texts-show-sinclair-and-accuser-went-hot-cold/78538116/ | title=Texts show Sinclair and accuser went hot, cold | publisher=Military Times | date=15 March 2013 | accessdate=9 February 2016 | author=Gould, John}}
21. ^{{cite web | url=http://www.huffingtonpost.com/2013/01/22/jeffrey-sinclair_n_2525256.html | title=Jeffrey Sinclair, Army General Facing Sex Charges, Likely Entering Plea | publisher=Huffington Post | date=24 March 2013 | accessdate=9 February 2016 | author=Biesecker, Michael}}
22. ^{{cite news |title=P.R. Agency Adds L.G.B.T. Practice |url=https://www.nytimes.com/2014/03/04/business/media/pr-agency-adds-lgbt-practice.html?_r=1 |publisher=The New York Times |author=Stuart Elliott |date=March 3, 2014 |accessdate=April 12, 2014}}
23. ^{{cite web | url = http://www.frontiersla.com/frontiers-blog/2014/10/26/victory-fund-honors-california-lgbt-leaders-and-trans-congressional-staffer-ben-panico-video | title = Victory Fund Honors California LGBT Leaders and Trans Congressional Staffer Ben Panico (Video) | publisher = Frontiers LA | date = 26 October 2014 | accessdate = 1 November 2014 | author = Ocamb, Karen}}
24. ^{{cite news|url=https://www.independent.co.uk/news/business/analysis-and-features/michael-kempner-barack-obama-guru-tells-business-to-get-social-9100681.html|title=Michael Kempner: Barack Obama guru tells business to get social|author=Gideon Spanier|publisher=The Independent|accessdate=16 Feb 2014|location=London|date=February 1, 2014}}
25. ^{{Cite web|url = http://www.thedrum.com/news/2014/11/11/us-agency-mww-acquires-uk-pr-firm-braben-undisclosed-sum |title = US agency MWW acquires UK PR firm Braben for undisclosed sum |publisher = The Drum |date = 11 November 2014 |accessdate =9 March 2015|author = Ishbel Macleod}}
26. ^{{Cite web|url = http://www.prnewsonline.com/awards/2014-top-places-mww |title = Top Places to Work in PR 2014: MWW |publisher = PR News|date = 16 September 2014 |accessdate = 9 March 2015|author = Mark Renfree}}
27. ^{{Cite web |url = http://www.njbiz.com/section/best-places-to-work-NJ |title = Best Places to Work in New Jersey |publisher= NJ BIZ|accessdate=9 March 2015}}
28. ^{{cite web | url=http://www.prnewsonline.com/awards/prpeople2015_mwwpr | title=2015 Top Places to Work in PR: MWWPR | publisher=PR News | date=9 December 2015 | accessdate=20 July 2016}}
29. ^{{cite web | url = http://www.northjersey.com/news/east-rutherford-based-mwwpr-sued-by-scholastic-inc-1.1608189 | title = East Rutherford-based MWWPR sued by Scholastic Inc. | date = 31 May 2016 | accessdate = 22 October 2016 | author = Lynn, Kathleen}}

4 : Public relations companies of the United States|New Jersey media|Companies based in New York (state)|1986 establishments in New York (state)
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