1. Education and Early Career

2. Involving in a National Cause at Sri Lanka Insurance

3. Turning around Apollo Hospitals and rebranding as Lanka Hospitals

4. Formulating the Sri Lanka Tourism Development Strategy 2011-2016

5. Disagreements with the hierarchy on tourism promotions strategy

6. Heading Securities Exchange Commission during one of the most volatile periods

7. Conviction and Allegations

8. Arrest following the change of government in 2015

9. References

10. External links

Chairman, Sri Lanka Tourism (2010–2012)

Managing Director, Sri Lanka Insurance (2006–2009)

CEO Offshore Operations, MAS Holdings (2002-2005)

}}Nalaka Godahewa is a former Chairman of the Securities Exchange Commission of Sri Lanka. Godahewa's who was then chairman of Sri Lanka Tourism was appointed as SEC Chairman in mid 2012 after two of his predecessors, Indrani Sugathadasa and Thilak Karunaratne, had to resign within 12 months as a result of a stock market crisis during April 2011 to August 2012.^[1] According to Bloomberg statistics, within the first few weeks of Godahewa's appointment as SEC head, the market bounced back from world's worst performing stock market status to the third best performing stock market status.^[2] This prompted the business newspaper Daily FT to carry a headline "From Bust to Boom".^[3] In November 2012 Godahewa presented a three-year roadmap for capital market development in Sri Lanka.^[4] which was endorsed by key industry stakeholders as a timely, positive step in the right direction.^[5] By January 2014 Godahewa was in a position to publicly claim that "Foundation laid; time for other stakeholders to deliver"^[6] The all share price index of the Colombo Stock Exchange (CSE) had reached 7500 and was performing above all regional and global indices when Godahewa announced in January 2015 the vision and strategies for the market capitalization to be 100Bn by 2020^[7]

Education and Early Career

A past student of Ananda College, Nalaka Godahewa entered the Engineering faculty of University of Moratuwa in 1986. He began his career quite late having lost two years since completing A/L due to the long backlog in entering universities and two more years due to JVP insurgency in the late 1980s.^[8]

He started his career at Unilever Ceylon as a management trainee, and within less than 10 years, Godahewa became the youngest CEO of MAS Holdings, one of Sri Lanka's corporate entities and an exporter of apparel products to international brands such as Victoria's Secret Stores, Nike, Gap and Marks & Spencer.^[9] He managed several overseas operations for MAS Holdings in countries such as Vietnam, Madagascar Indonesia and India gaining valuable experience in setting up international joint venture partnerships. With exposure to six different industries, namely FMCG, Telecommunications, Apparel, Insurance, health care, and tourism.^[10] He has served both in private sector and public sector.^[11]

Godahewa holds a BSc Honours Degree in Electronics and Telecommunication Engineering from the University of Moratuwa and is academically qualified in three different disciplines of management; Engineering, Marketing and Finance{{citation needed|date=June 2014}}. While working at Unilever he read for an MBA from the PIM of University of Sri Jayewardenepura. He was awarded a PhD in Econimics from the University of South Australia in 2008 ^[12] and he was listed in the business school website of the University in 2014 as a high achieving alumni.^[13] Godahewa is a Fellow Member of the Chartered Institute of Marketing (UK), a Fellow Member of the Institute of Chartered Management Accountants (UK) and a Member of the Certified Management Accountants ( Australia).^[14] His PhD thesis was on ' Market orientation and the performance of Sri Lankan apparel manufacturers in the post MFA environment.^[15]

Involving in a National Cause at Sri Lanka Insurance

The year 2009 was a critical year for the insurance company Sri Lanka Insurance corporation.^[16] As a result of a Supreme court order the largest insurance company in the country was handed over from private sector to the Government. Customer confidence was falling rapidly and unions were gaining upper hand. This was the time financial institutions across borders were collapsing due to world financial crisis. A crisis at the Sri Lanka Insurance Cooperation would was triggered a chain reaction in Sri Lanka too. Godahewa was appointed as competent authority of Sri Lanka Insurance in June 2009 with the task of handling the company affairs.^[17] Subsequently, appointed as the managing Director of Sri Lanka Insurance,^[18] Godahewa, restructured the company within a very short period of time and posted some of the best financial results with the revenue growth of over 30%.^[19]

He was instrumental in launching the new advertising campaign of Sri Lanka Insurance ‘Like Father Like Mother ( Piyekumen, Mawakemen)’ in 2009^[20] highlighting the two core strengths of Sri Lanka insurance of having the government protection and private sector type service standards.^[21] He also rebranded life and motor insurance products of SLIC making both categories the fastest growing insurance brands in the market.^[22] During his tenure as Managing Director, Sri Lanka Insurance made several strategic investments which were also resulted in substantial unrealized capital gains to the company. These investments included buying controlling stakes of NDB Bank, Seylan Bank and Hatton National Bank. Under his leadership Sri Lanka Insurance made history in 2010 by declaring the highest ever bonus of Rs 3 Bn to the life insurance policy holders of SLIC.^[23] This helped increasing the brand credibility significantly.^[24]

Turning around Apollo Hospitals and rebranding as Lanka Hospitals

Apollo was a private hospital originally set up by an Indian company and subsequently sold to Sri Lanka Insurance. By 2009 the hospital was not doing well. When Sri Lanka Insurance ownership reverted to government then Defense secretary Gotabhaya Rajapaksa was appointed Chairman of the struggling hospital. The original idea was to convert the hospital to a military hospital as it was not financially viable to maintain. Hand in hand with Gotabaya Rajapksa, the Chairman of the SLIC-controlled Apollo hospitals, Godahewa, who was the Managing Director of Sri Lanka Insurance took a series of measures to turn around the company which was rebranded as Lanka Hospitals and became an industry bench mark for service excellence in the health care industry.^[25] Considering his contribution towards turning around Lanka Hospitals from loss making company to a highly profitable and one of the most sought after private health care services of the country, the Chairman Gotabaya Rajapaksa invited him to remain on the Board even after he left SLIC to become the Chairman of Sri Lanka Tourism. When Fortis health care of Singapore bought a substantial shareholding of Lanka Hospitals^[26] in 2011 LHP board made full use of the expertise of Forties to strengthen the medical standards of the hospital The Sunday Leader.^[27] The joint collaboration between the Super Religare Laboratories of Fortis Health Care and Lanka Hospitals in setting up an international standard laboratory network in the country was also a strategic decision that helped the hospitals increasing overall profitability.^[28]

Formulating the Sri Lanka Tourism Development Strategy 2011-2016

As the Chairman of Sri Lanka Tourism Dr Nalaka Godahewa was instrumental in developing the Sri Lanka Tourism Development Strategy 2011-2016 which was approved by the Cabinet of Ministers of Sri Lanka^[29] It was under his direction that Sri Lanka Tourism started promoting a clear value proposition of the destination being authentic, compact and diverse under the new tagline ‘Refreshingly Sri Lanka, the Wonder of Asia’.^[30] He has been commended by key corporate personalities in the country for creating a highly efficient and investor friendly management culture within a government organization and also for his highly strategic and focused approach towards developing tourism in the post war Sri Lanka.^[31] In the 2011/12 annual report the Chairman of Aitken Spence Group, Mr Harry Jayewardene, probably one of the most out spoken and highly critical business leader in the country, states "I must commend the one-stop shop now operated by Sri Lanka Tourism for those interested in entering the industry. The new facilitation body is a much needed single point of contact and has clearly eased the processing and coordination complexities faced by investors".^[32] Godahewa was invited by UNWTO on several occasions to talk about Sri Lanka Tourism.^[33] He also took a special interest in promoting Chinese tourism to Sri Lanka and made a special contribution by bringing to limelight the historical records of the 14th century Chinese Naval Admiral Zheng He who visited Sri Lanka 6 times.^[34] In 2012 Godahewa launched a coffee table book named Refreshingly Sri Lanka jointly with the photographer Dilum Alagiyawanna to support the Tourism promotions efforts of the country.^[35] However Sri Lanka Tourism Promotions Bureau changed the 'Refreshingly Sri Lanka' tagline immediately following the exit of Godahewa showing sharp differences of openion within the Ministry. In 2016 UNWTO/PATA included the Sri Lanka Tourism strategy speech presented by Dr Nalaka Godahewa in Guilin China in 2011 in a publication named 'Global Tourism Outlook 20017-2015' which included some of the best country strategy presentations made at UNWTO over the previous 12 years ^[36]

Disagreements with the hierarchy on tourism promotions strategy

During May 2012, wide publicity was given by Sri Lankan media about a likely dispute between Godahewa the Chairman of Tourism and the Secretary to the Ministry of Economic Development P B Jayasundara when Godahewa suddenly resigned from the three of the four state sector chairmanships he was holding^[37] Though both of them denied that the resignations were due to any clash between the Tourism Chairman and the Secretary to the Ministry of Economic Development, industry sources pointed out that there were major differences of opinions between the two top persons in tourism.^[38] Godahewa, a PhD holder in marketing, strongly believed that the country requires an aggressive marketing promotions campaign following the first two years of product development after the war ended in 2009. This position was not supported by the Ministry who wanted the tourism organisations to be restructured.^[39] Ministry went to the extent of issuing its own press statement when media expressed serious concern about a crisis in tourism administration and Minister Basil Rajapaksa clarified the ministry view point of how country and investment promotions should be handled.^[40] However most of the media continued to express the opinion that professionals such as Godahewa should be given a free hand to deliver. Sunday Times Business Editorial on 10 June 2012 observed that Sri Lanka's tourism promotions have got adversely affected due to disputes between officials professionally competent in tourism promotion and marketing, and bureaucrats who have little or no knowledge about the intricacies of destination marketing. It further said "Godahewa's usefulness may have ended in tourism marketing and promotion, as far as the Ministry is concerned. However his skills and competence have not gone unnoticed by the President’ pointing out that SLTDA chairman continues to be a key speaker at most of the international business forums attended by President President Mahinda Rajapaksa himself.^[41]

Heading Securities Exchange Commission during one of the most volatile periods

Nalaka Godahewa's appointment to SEC as Chairman took place at a time there were a number of controversies surrounding the Colombo Stock Exchange. During the last 12 months proceeding his appointment on 28 August 2012, two chairpersons of SEC had resigned due to public pressure following continuous decline in the overall market performance.^[42] Once rated the Asia's second best performing stock market in Asia the CSE had become Asia's worst performing stock market by mid-2012. The SEC chairmanship became vacant on 17 Aug when Former Chairman of the Securities and Exchange Commission Tilak Karunaratne resigned, claiming he had come under pressure from market players being investigated for alleged stock market.^[43] On the other hand, active investors pointed out that during Karunratne's tenure the market performance got from bad to worst due to ad hoc decision making and excessive regulations. Same allegation was there for Karunaratne's predecessor Indrani Sugathadasa, during whose short tenure the market crash actually started.^[44] Godahewa on the other hand was seen as a more market friendly regulator respected by both public sector and private sector^[45] and the market confidence was visible in the immediate turnaround of the market following his appointment.^[46] The new regulator assured that all investigations would continue without interruption but promised a more strategic approach for regulation and market development.^[47] Following the introduction of a 10-point action plan for market development,^[48] the market bounced back once again^[49] All Share Price Index (CSEASI) returned to 6500 mark in June 2013, one year after it hit the bottom.^[50] In October 2013 Godahewa presented to the public the first year achievents at SEC which demonstrated that the implementation of the capital market development plan was on track.^[51] When capital market vision 2020 was launched in January 2015 with a target of achieving US$100 B the market performance had reached a peak with ASPI at 7500 plus and performing better than all regional and global indices.^[52] In January 2015, the Colombo Stock Exchange (CSE) was voted the "Most Sustainable Growth Exchange" in Asia, by the subscribers of the CIF Journal of UK, the World Bank, International Monetary Fund (IMF), Pacific Investment Management Company (PIMCO) and Fidelity Investments.^[53]

Conviction and Allegations

In December 2015 Dr Nalaka Godahewa was arrested over a financial fraud by The Police Financial Crimes Investigation Division (FCID) which had launched an investigation into an over a transfer of 5 million rupees from the SEC, during his tenure^[54]. The sum of 5 million rupees had said to be transferred to the Tharunyata Hetak Organisation for an awareness programme among rural youth on investing in the stock market. However money had been transferred to a third party bank account in the United States as payment for a Hip Hop dance group that performed at the Carlton Super Sevens Rugby Tournament in 2014^[55].

When Dr Nalaka Godahewa was appointed to lead SEC, he was accused by a Sri Lankan News paper of being "A Pawn Of The Stock Market Mafia".^[56] It was best answered by market performance which was reported in daily FT under the heading Capital raised via Bourse booms to record Rs. 119.4 b which reported that “ Amount raised in 2013 was up 300% over 2012 and surpasses even the 2010-09 bull run years and active 2011”. It further stated “Most analysts viewed these achievements, along with record raising of debt worth Rs. 68.3 billion and net foreign inflow of Rs. 34.1 billion, as testimony of a major turnaround for the CSE after having been bruised by various allegations in 2011 and 2012.”.^[57] By the end of 2014 the market capitalization was up 631% since the end of the war and the annual net foreign inflaw had exceeded Rs 97 Bn leading to a Daily FT cover story under the title “ Capital market gathers momentum” which remarked ” This achievement is commendable since there were many who warned that foreigners would shun the Colombo Stock Market after it was faced with allegations of manipulation among other ills”.^[58]

In June 2013 Sri Lankan news paper, Sunday Times, published an article saying that a major investment into the country is under investigation ^[59] and continued the story for a few weeks indirectly speculating that there is a probe on Dr Godahewa, a government official for facilitating such investment. Responding to the allegations, Krrish Transworks, the foreign Investment company involved, issued a press statement pointing out there has never being any investigation on its investments into SL and all transactions of the company have always been above board.^[60] The press release also praised the Sri Lankan government officials for their commitment and transparency and pointed out that the negative publicity with ulterior motives are in fact affecting the confidence of the investors who are looking at Sri Lanka positively.^[61] Answering a question from the press, Mahinda Rajapaksa the President of the country, clarified on 30 July 2013, that there has never been any complain or an investigation on matters related to Krrish group ^[62] This story which was created and sustained over several months by Sunday Times was not endorsed nor supported by any other responsible national news papers except a few politically motivated websites. In January 2014 the news paper acknowledged that there has been a formal complaint to the Press Council by SEC about its lack of media ethics.^[63] By January 2017 even the new government, which had investigated the allegations, cleared Krish group and approval was given to proceed with the project and Sunday times it self reported same ^[64]

Arrest following the change of government in 2015

Nalaka Godahewa was arrested in November 2015 in connection with an alleged misappropriation of funds at the SEC.^[65]

References

External links

• Doctoral thesis of Nalaka Godahewa at UniSA Archives : 'Market orientation and the performance of Sri Lankan apparel manufacturers in the post MFA environment'

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