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词条 NewsWhip
释义

  1. History

  2. Products and services

  3. References

{{Infobox company
| name = NewsWhip
| logo = NewsWhip Logo.png
| type = Private
| industry = Social media analytics
| founded = {{Start date and age|2011}} in Ireland
| founder = Paul Quigley, Andrew Mullaney
| hq_location = 23 South William Street
| hq_location_city = Dublin
| hq_location_country = Ireland
| homepage = {{url|https://www.newswhip.com/}}
}}NewsWhip is a social media engagement tracking firm created by Paul Quigley and Andrew Mullaney in 2011. The company tracks content by amount and location of user engagement and also tracks audience interests and changes in interests over time.[1]

NewsWhip's products are named Spike and Analytics. The first is used to predict content engagement in real time, while the second is a database of historical engagement data for customers across social networks.

History

Paul Quigley and Andrew Mullaney founded NewsWhip in April 2011. In September, they joined the National Digital Research Centre's LaunchPad Accelerator Program and later moved to Dogpatch Labs in Dublin. In 2012, NewsWhip received undisclosed angel investments from the NDRC, Hal Philipp, and Shane Naughton.[2][3] In 2013, NewsWhip raised seed money of €825,000 from Allied Irish Banks Seed Capital Fund, Hal Philipp, Hannes Þór Smárason, Enterprise Ireland and others.[4][5]

NewsWhip opened their U.S office in New York City in 2014, at NeueHouse, 110 East 25th Street, New York, NY 10010.

Products and services

NewsWhip tracks news stories on social media platforms and their engagement rates and levels. The company also stores data over time to analyze for its customers. In 2012, NewsWhip launched its first product, Spike, a tool intended for use by newsrooms and those in marketing and public relations, as it tracks or sorts news postings by topic, language, location posted, time posted, social media platform, and engagement rate over time.[6][7][8] In 2017, NewsWhip opened its historical database of audience engagement since 2014 as a beta product, Analytics, which also allows sorting by time frame and subject matter.[9] NewsWhip also publishes monthly rankings of the top content publishes on social media platforms.[10] The rankings have been used in articles on new media, technology, politics, and journalism[11][12][13] and in articles on social media analysis.[14][15][16]

References

1. ^{{Cite news|url=https://www.newswhip.com/about-us/|title=NewsWhip - About Us & Our Company|work=NewsWhip|access-date=2018-09-13|language=en-US}}
2. ^{{cite web|last1=O'Hear|first1=Steve|title=NewsWhip scores Angel Funding to Use Social Signals To Surface The News|url=https://techcrunch.com/2012/07/09/newswhip-scores-angel-funding-to-use-social-signals-to-surface-the-news/|website=techcrunch.com|publisher=TechCrunch|accessdate=7 November 2014}}
3. ^{{cite web|last1=Kennedy|first1=John|title=NewsWhip raises angel funding in US$1m range|url=http://www.siliconrepublic.com/start-ups/item/28189-newswhip-raises-angel-fundi/|website=www.siliconrepublic.com|publisher=Silicon Republic|accessdate=7 November 2014}}
4. ^{{cite web|last1=Tweney|first1=Dylan|title=NewsWhip gets $1.1 million seed round to help you find breaking news|url=https://venturebeat.com/2013/09/12/newswhip-gets-1-1-million-seed-round-to-help-you-find-breaking-news/|website=www.venturebeat.com|publisher=Venture Beat|accessdate=7 November 2014}}
5. ^{{cite web|last1=Kennedy|first1=John|title=NewsWhip raises US$1.1m - plans to take on the Big Apple|url=http://www.siliconrepublic.com/start-ups/item/34151-newswhip-raises-us-1-1m-p|website=www.siliconrepublic.com|publisher=Silicon Republic|accessdate=7 November 2014}}
6. ^{{cite web|last1=Sawers|first1=Paul|title=NewsWhip Spike: A powerful tool for tracking the worl'd top trending news stories|url=https://thenextweb.com/apps/2012/08/04/newswhip-spike-a-powerful-tool-for-tracking-the-worlds-top-trending-news-stories/|website=thenewxtweb.com|publisher=The Next Web|accessdate=23 October 2014}}
7. ^{{cite web|last1=Knight|first1=Emma|title=Spike can show editors what drives the share|url=http://www.editorsweblog.org/2012/10/24/spike-can-show-editors-what-drives-the-share|website=www.editorsblog.org|publisher=World Association of Newspapers and News Publishers|accessdate=23 October 2014}}
8. ^{{cite web|last1=Marshall|first1=Sarah|title=NewsWhip Spike: a powerful tool to monitor news sources|url=http://www.journalism.co.uk/news/how-newswhip-spike-can-help-journalists-monitor-news-and-find-stories/s2/a550333/|website=www.journalism.co.uk|publisher=Journalism.co.uk|accessdate=23 October 2014}}
9. ^{{Cite news|url=https://martechtoday.com/newswhip-opens-history-show-social-lives-stories-194947|title=NewsWhip opens up its history to show the social lives of stories|last=Levine|first=Barry|date=2017-02-07|work=MarTech Today|access-date=2018-09-13|language=en-US}}
10. ^{{cite web|last1=Corcoran|first1=Liam|title=NewsWhip Social Data|url=http://blog.newswhip.com/index.php/category/social-data|website=blog.newswhip.com|publisher=NewsWhip|accessdate=28 October 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20141106005241/http://blog.newswhip.com/index.php/category/social-data|archivedate=6 November 2014|df=}}
11. ^{{cite web|last1=Wohliebe|first1=Atilla|title=Rangliste der größten Facebook Publisher – BuzzFeed deutlich vor CNN und Fox News|url=http://onlinemarketing.de/news/rangliste-der-groessten-facebook-publisher-buzzfeed-deutlich-vor-cnn-und-fox-news|website=onlinemarketing.de|publisher=Online Marketing}}
12. ^{{cite web|last1=Abbruzzese|first1=Jason|title=An Israeli BuzzFeed Copycat Is Suddenly in the Top 10 of Facebook's Publishers|url=http://mashable.com/2014/07/10/an-israeli-buzzfeed-copycat-is-suddenly-in-the-top-10-of-facebooks-publishers/|website=Mashable.com|publisher=Mashable}}
13. ^{{cite web|last1=Kaufman|first1=Leslie|title=Independent Journal Review Website Becomes a Draw for Conservatives|url=https://www.nytimes.com/2014/11/03/business/media/independent-journal-review-website-becomes-a-draw-for-conservatives.html|website=www.nytimes.com|publisher=New York Times|accessdate=3 November 2014}}
14. ^{{cite web|url=https://www.bbc.com/news/blogs-the-editors-25416494|title=A big #YearOnTwitter for @BBCBreaking|last1=Frankel|first1=Mark|website=www.bbc.com|publisher=BBC|accessdate=7 November 2014}}
15. ^{{cite web|url=https://www.buzzfeed.com/mattbuchanan/how-politics-gets-shared|title=How Politics Get Shared|last1=Buchanan|first1=Matt|website=www.buzzfeed.com|publisher=BuzzFeed|accessdate=7 November 2014}}
16. ^{{cite web|url=https://www.buzzfeed.com/mattbuchanan/the-biggest-sites-in-social-publishing|title=The Biggest Sites In Social Publishing|last1=Buchanan|first1=Matt|website=www.buzzfeed.com|publisher=BuzzFeed|accessdate=7 November 2014}}

4 : News aggregators|Social media companies|Analytics companies|Irish companies established in 2011

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