| 词条 | Nextdoor |
| 释义 |
| name = Nextdoor Inc. | logo = Nextdoor logo green.svg | company_type = Private | type = Social networking service | founded = {{Start date and age|2008}} | location = San Francisco, California | area_served = Australia, France, Germany, Italy, Netherlands, Spain, United Kingdom, United States | website = {{url|https://nextdoor.com/}} | native_clients = iOS, Android, web |key_people=Sarah Friar (CEO)|author=Sarah Leary, Nirav Tolia, Prakash Janakiraman, David Wiesen}}Nextdoor is a social networking service for neighborhoods. Based in San Francisco, California, the company was founded in 2008 and launched in the United States in October 2011.[1] Users of Nextdoor submit their real names and addresses to the website. Posts made to the website are available only to other Nextdoor members living in the same neighborhood.[2] UseTypical platform uses include neighbors reporting on news and events in their "neighborhood" and members asking each other for local service-provider recommendations.[2] "Neighborhood" borders were initially established with Maponics, a provider of geographical information.[3] According to the platform's rules, members whose addresses fall outside the boundaries of existing neighborhoods can establish their own neighborhoods.[4][5] "Founding" members of neighborhoods determine the name of the neighborhood and its boundaries, although Nextdoor retains the authority to change either of these.[6] A member must attract a minimum of 10 households to establish a new "neighborhood," as of November 2016.[7] While allowing for "civil debate", the platform prohibits canvassing for votes on forums. The service does however allow separate forums just for political discussions. According to the New York Times, these discussions are "separated from [a user's regular] neighborhood feeds".[9] The company had established these separate forums in 12 markets by 2018. The company has stated it "has no plans" to accept political advertising.[9] PartnershipsThe company exchanges services with government agencies such as the California Secretary of State's office and the District of Columbia Board of Elections. These public agencies collect and present voter-education information, such as voting locations and voter registration deadlines. This is offered as a link in the Nextdoor platform for members in those neighborhoods.[8] The platform reports increased activity during disasters.[9] In May 2017, the company offered its services to the Federal Emergency Management Agency to facilitate the delivery of geo-targeted "emergency and disaster preparedness" alerts through the platform.[10] A National Oceanic and Atmospheric Administration partnership allows Nextdoor to send out local-community alerts during extreme weather incidents.[11] FundingNextdoor was co-founded by Sarah Leary, Nirav Tolia, Prakash Janakiraman and David Wiesen in 2008. Tolia had previously helped start Epinions. Early investors included Benchmark Capital, Shasta Ventures, and Rich Barton. {{As of|2014|2}} Nextdoor had 80 to 100 employees.[12] In July 2012, Nextdoor raised US$18.6 million in venture capital funding.[13] Dan Clancy (formerly of Google) joined Nextdoor in February 2014.[14] In July 2018, Nirav Tolia, Nextdoor's CEO and one of its co-founders, announced plans to bring in someone else to take over the position of chief executive officer,[15] stating he intended to become chair of the company's board once the transition is complete. {{As of|2017|12}} Nextdoor had raised $285 million in financing.[16] About $75 million in new funding announced that month put its valuation at $1.5 billion.[17]According to the Wall Street Journal, by 2013, Nextdoor's inflow of funds through investments indicated that the company was not generating revenue.[18] Nextdoor introduced advertising to the platform, including real estate advertising, in 2017.[19] Advertising includes posts inside user's feeds about business services and products. In February 2017, Nextdoor acquired the UK local social network service Streetlife in a "multimillion pound deal".[20] The service became available in the Netherlands in February 2016[21], in Germany in 2017,[22] and in France in February 2018.[23] Nextdoor also launched in Italy and Spain during September 2018.[24] In October 2018, Sarah Friar, the former chief financial officer at Square, became the chief executive officer at Nextdoor, taking over from co-founder Nirav Tolia.[25] ReceptionStarting around 2015, concerns about Nextdoor being used for racial profiling within neighborhoods arose around the country.[26][27] In 2016, Nextdoor said it was a social problem found on any public platform, but could be particularly acute on Nextdoor.[27] Law enforcement officials in Oakland, California, who had generally embraced the forum as a means to connect with local residents, were wary of being seen as endorsing or associating with a website that enables racial profiling.[27] Nextdoor changed its user interface, saying the purpose was to make it harder for users to create race-based posts.[28] After the change, the Oakland Police Department said the changes made Nextdoor "more helpful" to the police department's work.[29] The police department in Seattle had been engaging with people through "town hall meetings" held on the platform, but in 2016 concerns were raised about whether their engagement complied with open meeting laws.[30] Reporting from The Atlantic has discussed further concerns over hyperactive "crime and safety" sections of Seattle's private community pages. According to The Atlantic, "Seattle Mayor Ed Murray derided an atmosphere of 'paranoid hysteria' he’d witnessed on the message boards of some of Seattle’s more upscale neighborhoods."[30] The mayor told KUOW, the local NPR affiliate, that Seattle's wealthiest areas are some of the most active communities on Nextdoor.[31] "The neighborhoods where most of the social-media complaints are coming out of are not even the neighborhoods that have significant crime problems, which tend to be our communities of color in the south part of the city. If it's simply about creating a sense of paranoia or if it's about stigmatizing folks in our city that are struggling, then I have to think about why we’re in that kind of partnership."[30] Nextdoor's different privacy and safety policies reportedly provoked concerns among some users of Streetlife.[32][33] Kraut and Lodge have both described how moderation structures and power dynamics are concerns in any online community.[34][35] With respect to that moderation structure, Masden et al., in a 2014 study of three neighborhoods in Atlanta, Georgia, found that Nextdoor's potential lay in "fostering grassroots moderation rather than the top-down approach they are currently using."[43]{{rp|3247}} Masden's study also stated that despite the availability of other means of networking, participants found the Nextdoor application organizing and archiving their interactions "in ways that added value, above and beyond what they could accomplish with traditional media."[36]{{rp|3246}} References1. ^{{cite news |last=Lee |first=Ellen |title=Nextdoor offers online forum for neighborhoods |url=http://www.sfgate.com/business/article/Nextdoor-offers-online-forum-for-neighborhoods-3375382.php |newspaper=San Francisco Chronicle|date=March 2, 2012}} 2. ^{{cite web |last1=Bogost |first1=Ian |title=What Petty Nextdoor Posts Reveal About America |url=https://www.theatlantic.com/magazine/archive/2018/07/nextdoor-american-communities/561746/ |website=The Atlantic |date=20 June 2018}} 3. ^1 {{cite news |last1=Stross |first1=Randall |title=Meet Your Neighbors, if Only Online |url=https://www.nytimes.com/2012/05/13/business/on-nextdoorcom-social-networks-for-neighbors.html |accessdate=8 August 2018 |publisher=New York Times |date=12 May 2012}} 4. ^{{cite news |last1=Lightner |first1=Rob |title=Start or join a neighborhood social network with Nextdoor |url=https://www.cnet.com/how-to/start-or-join-a-neighborhood-social-network-with-nextdoor/ |accessdate=9 August 2018 |publisher=CNET |date=21 September 2012}} 5. ^{{cite web |title=How are Nextdoor neighborhoods created? |url=https://help.nextdoor.com/customer/portal/articles/805008-how-are-nextdoor-neighborhoods-created- |website=Nextdoor.com |publisher=Nextdoor |accessdate=8 August 2018}} 6. ^{{cite web |title=How are Nextdoor neighborhoods created? |url=https://help.nextdoor.com/customer/en/portal/articles/805008-how-are-nextdoor-neighborhoods-created- |website=Nextdoor |accessdate=13 August 2018}} 7. ^{{cite news|last1=Kalen|first1=Christian|title=Sonoma is a Nextdoor neighborhood|url=http://www.sonomanews.com/news/6367290-181/sonoma-is-a-nextdoor-neighborhood?sba=AAS|accessdate=11 May 2018|publisher=Sonoma Index-Register|date=28 November 2016}} 8. ^{{cite news |last1=Holson |first1=Laura |title=Nextdoor Is Betting a Social Network Can Still Be a Platform for Politics |url=https://www.nytimes.com/2018/07/13/technology/nextdoor-elections-politics-nyt.html |accessdate=31 July 2018 |date=13 July 2018}} 9. ^{{Cite news|url=http://www.khou.com/article/news/local/nextdoor-helps-neighbors-connect-during-harvey/474945033|title=Nextdoor helps neighbors connect during Harvey|work=KHOU|access-date=2018-04-12|language=en-US}} 10. ^{{Cite news|url=https://efficientgov.com/blog/2017/05/24/nextdoor-fema-emergency-messaging/|title=FEMA Emergency Messaging to Start on Nextdoor App {{!}} EfficientGov|date=2017-05-24|work=EfficientGov|access-date=2018-04-11|language=en-US}} 11. ^1 2 {{Cite web|url=http://www.govtech.com/social/Nextdoor-and-NOAA-Partner-to-Better-Prepare-Americans-for-Severe-Weather.html|title=Nextdoor and NOAA Partner to Better Prepare Americans for Severe Weather|website=www.govtech.com|language=en|access-date=2018-04-23}} 12. ^{{cite news |last=Isaac |first=Mike |title=Nextdoor Taps Google Vet Dan Clancy for VP of Engineering Post|url=http://recode.net/2014/02/04/nextdoor-taps-google-vet-dan-clancy-for-vp-of-engineering-post/|website=Re/code|date=February 4, 2014 | access-date=January 28, 2015}} 13. ^{{cite news|last=Bopper |first=Ben |title=Nextdoor, the social network for neighbors, raises $18.6 million to help Americans stop bowling alone |url=https://www.theverge.com/2012/7/24/3177881/nextdoor-private-social-network-for-neighbors-raises-18-6-million|newspaper=The Verge|date=July 24, 2012}} 14. ^Website Dan Clancy, Feb. 2014 15. ^{{Cite news|url=https://www.recode.net/2018/7/25/17604454/nextdoor-ceo-nirav-tolia-step-down-neighborhood-social-network|title=The CEO of Nextdoor, Nirav Tolia, will step down|last=Wagner|first=Kurt|date=25 July 2018|work=Recode|access-date=27 July 2018|publisher=Vox Media|last2=Schleifer|first2=Theodore}} 16. ^{{Cite web|url=http://www.govtech.com/biz/Nextdoor-Raises-75M-Funding-Round-Easily-One-of-Gov-Techs-Largest-Deals-of-the-Year.html|title=Nextdoor Raises $75M Funding Round, Easily One of Gov Tech's Largest Deals of the Year|website=www.govtech.com|language=en|access-date=2018-04-12}} 17. ^{{Cite web|url=https://techcrunch.com/2017/12/11/nextdoor-raised-about-75-million-to-connect-neighbors/|title=Nextdoor raised about $75 million to connect neighbors – TechCrunch|website=techcrunch.com|language=en-US|access-date=2018-04-12}} 18. ^{{cite news|last=Koh|first=Yoree |title=Well-Heeled Neighbors: Nextdoor Raises $60 Million|url=https://blogs.wsj.com/digits/2013/10/29/well-heeled-neighbors-nextdoor-raises-60-million/ |newspaper=The Wall Street Journal |date=October 29, 2013 | access-date=October 29, 2013}} 19. ^{{Cite news|url=https://www.cnbc.com/2017/08/08/nextdoor-is-finally-chasing-revenue-two-years-after-its-billion-dollar-valuation.html|title=Billion-dollar neighborhood social network Nextdoor moves against Zillow, Redfin|last=Kolodny|first=Lora|date=2017-08-08|work=CNBC|access-date=2018-04-12}} 20. ^{{cite news|url=https://www.bbc.co.uk/news/technology-38879239 |first=Rory |last=Cellan-Jones |authorlink= Rory Cellan-Jones |title=US neighbours' network Nextdoor buys UK's Streetlife|publisher=BBC News|date=6 February 2017}} 21. ^{{cite news|title=facebook voor buren gelanceerd in nederland|url=http://www.volkskrant.nl/binnenland/-facebook-voor-buren-nextdoor-gelanceerd-in-nederland~a4245949/|accessdate=February 20, 2016 |newspaper=Volkskrant|date=February 16, 2016}} 22. ^{{Cite news|url=http://www.adweek.com/digital/why-nextdoor-believes-it-can-be-social-medias-next-1-billion-advertising-machine/|title=Why Nextdoor Believes It Can Be Social Media's Next $1 Billion Advertising Machine|access-date=2018-05-05|language=en-US}} 23. ^{{Cite web|url=https://techcrunch.com/2018/01/31/nextdoor-is-expanding-to-france-to-connect-neighbors/|title=Nextdoor is expanding to France to connect neighbors – TechCrunch|website=techcrunch.com|language=en-US|access-date=2018-03-16}} 24. ^{{Cite news|url=https://www.forbes.com/sites/deborahsweeney/2018/09/21/lessons-of-inspiring-women-entrepreneurs-who-founded-unicorn-companies/#44b38ebe3613|title=Lessons Of Inspiring Women Entrepreneurs Who Founded Unicorn Companies|last=Sweeney|first=Deborah|date=2018-09-21|work=Forbes|access-date=2018-09-21|quote=This week, Leary is in Italy and Spain launching the Nextdoor presence in both countries.}} 25. ^{{Cite news|url=https://www.recode.net/2018/10/10/17961720/square-cfo-sarah-friar-leaving-nextdoor-ceo|title=Square CFO Sarah Friar is leaving to become the CEO of Nextdoor — which means she won’t become the CEO of Square|last=Wagner|first=Kurt|date=10 October 2018|work=Recode|access-date=12 October 2018}} 26. ^{{Cite news|url=https://www.eastbayexpress.com/oakland/racial-profiling-via-nextdoorcom/Content?oid=4526919|title=Racial Profiling Via Nextdoor.com|last=Levin|first=Sam|date=October 7, 2015|work=East Bay Express|access-date=August 16, 2017|archive-url=|archive-date=|dead-url=}} 27. ^1 2 {{cite news|last1=Medina|first1=Jennifer|date=May 18, 2016|title=Website Meant to Connect Neighbors Hears Complaints of Racial Profiling|url=https://www.nytimes.com/2016/05/19/us/website-nextdoor-hears-racial-profiling-complaints.html|accessdate=May 23, 2018|work=The New York Times}} 28. ^{{Cite news|url=https://hbr.org/2018/05/how-nextdoor-addressed-racial-profiling-on-its-platform|title=How Nextdoor Addressed Racial Profiling on Its Platform|date=2018-05-11|work=Harvard Business Review|access-date=2018-05-11}} 29. ^{{Cite news|url=https://www.npr.org/sections/alltechconsidered/2016/08/23/490950267/social-network-nextdoor-moves-to-block-racial-profiling-online|title=Social Network Nextdoor Moves To Block Racial Profiling Online|last=Shahani|first=Aarti|date=August 23, 2016|work=National Public Radio|access-date=August 16, 2017|archive-url=|archive-date=|dead-url=}} 30. ^1 2 {{cite news |last1=Waddell |first1=Kaveh |title=The Police Officer ‘Nextdoor’ |url=https://www.theatlantic.com/technology/archive/2016/05/nextdoor-social-network-police-seattle/481164/ |work=The Atlantic |date=4 May 2016}} 31. ^{{cite web |title=The Record: Thursday, Feb 25, Full Show |url=https://kuow.org/stories/record-thursday-feb-25-full-show/ |publisher=KUOW / NPR |date=25 February 2016}} 32. ^{{cite news| first=Rory |last=Cellan-Jones |authorlink= Rory Cellan-Jones |url=https://www.bbc.co.uk/news/technology-38920906|title=Streetlife users in Nextdoor privacy row|publisher=BBC News|date=9 February 2017}} 33. ^[https://www.getsafeonline.org/news/streetlife-users-urged-to-consider-privacy-safety Streetlife users urged to consider privacy & safety] Get Safe Online 17 Feb 2017 34. ^{{cite book |last1=Kraut |first1=Robert E. |last2=Resnick |first2=Paul |title=Building Successful Online Communities |date=2012 |doi=10.7551/mitpress/8472.001.0001 |url=https://doi.org/10.7551/mitpress/8472.001.0001 |language=en}} 35. ^{{cite conference |last1=Lodge |first1=Tom |last2=Rodden |first2=Tom |last3=Mortier |first3=Richard |title=Communities in the Clouds: Support for High-rise Living |conference=Proceedings of the 2013 ACM Conference on Pervasive and Ubiquitous Computing Adjunct Publication |date=2013 |pages=829–836 |doi=10.1145/2494091.2497324 |conference-url=https://doi.org/10.1145/2494091.2497324 |publisher=ACM}} 36. ^1 {{cite conference |last1=Masden |first1=Christina A. |last2=Grevet |first2=Catherine |last3=Grinter |first3=Rebecca E. |last4=Gilbert |first4=Eric |last5=Edwards |first5=W. Keith |title=Tensions in Scaling-up Community Social Media: A Multi-neighborhood Study of Nextdoor |conference=Proceedings of the 32Nd Annual ACM Conference on Human Factors in Computing Systems |date=2014 |pages=3239–3248 |doi=10.1145/2556288.2557319 |conference-url=https://www.cc.gatech.edu/people/home/keith/pubs/nextdoor-chi2014.pdf |publisher=ACM}} External links
6 : Social networking websites|American websites|Community websites|Internet properties established in 2011|2011 establishments in California|Companies based in San Francisco |
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