请输入您要查询的百科知识:

 

词条 Oddcast (company)
释义

  1. Background

  2. Accomplishments

  3. References

  4. External links

{{Infobox company |
 name = Oddcast| logo = | type = | company_slogan = | foundation = 1999| parent_company = | location = | key_people = Adi Sideman| industry = | products = | revenue = | operating_income = | net_income = | owner = | num_employees = | homepage = oddcast.com|

}}Oddcast is an online marketing company located in New York City and founded in 1999.[1][2]

Their software PhotoFace allows an uploaded picture to be turned into a 3D face, and then allows the manipulation of the features. They have used this in various marketing campaigns for numerous major corporations.

Background

The company was founded in 1999 by former Israeli army paratrooper and documentary filmmaker Adi Sideman,[3][4] who as of 2012 is the company's chief executive officer.

Accomplishments

  • For McDonald's in Europe, they created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.[5]
  • They have worked with CareerBuilder to create Monk-e-mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent thus far.[6][7]
  • Ford's Theme Song-a-tron[7]
  • Tide's Talking Stain[4]
  • Volkswagen's Babymaker[8]
  • 7-Eleven's BrainFreeze Laboratory, used to promote its Slurpee beverage.[9]
  • OfficeMax's Elfyourself.[10]
  • Monk-e-Mail

References

1. ^{{cite web|url=http://oddcast.com/about/ |title=About Us |publisher=Oddcast |date= |accessdate=2012-02-02}}
2. ^Ahrens, Frank (15 July 2006). [https://pqasb.pqarchiver.com/washingtonpost/access/1077381081.html?dids=1077381081:1077381081&FMT=ABS&FMTS=ABS:FT&type=current&date=Jul+15%2C+2006&author=Frank+Ahrens+-+Washington+Post+Staff+Writer&pub=The+Washington+Post&desc=The+Nearly+Personal+Touch%3B+Marketers+Use+Avatars+to+Put+An+Animated+Face+With+the+Name&pqatl=google "The Nearly Personal Touch; Marketers Use Avatars to Put An Animated Face With the Name."] The Washington Post.
3. ^Krewen, Nick (11 January 2004). [https://pqasb.pqarchiver.com/thestar/access/536725731.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+11%2C+2004&author=Nick+Krewen&pub=Toronto+Star&desc=Dot.com+dreams+dashed+yet+again%3B+A+bright+New+Yorker+meets+up+with+even+sharper+Web+guys+Cautionary+tale+a+lesson+in+the+perils+of+gold+rush+seduction&pqatl=google "Dot.com dreams dashed yet again."] Toronto Star.
4. ^"Oddcast's Character: Oddcast Adi Sideman's avatars have starred in some very successful viral marketing campaigns." The New York Enterprise Report. Retrieved 2 February 2012.
5. ^{{cite web|last=Elliott |first=Stuart |url=https://www.nytimes.com/2010/02/09/business/media/08adnewsletter1.html |title=Campaign Spotlight - This Campaign Is Wet (and Wild) |publisher=NYTimes.com |date=2010-02-08 |accessdate=2012-02-02}}
6. ^{{cite web | url=https://www.nytimes.com/2011/01/14/business/media/14adco.html?_r=3&ref=media | title=The Game Plan? Returning to What Works | publisher=[https://www.nytimes.com The New York Times] | date=January 13, 2011 | accessdate=February 4, 2012 | author=Elliott, Stuart}}
7. ^(23 April 2008). Ford Focus Theme Song-a-tron Becomes A Viral Success!, oddcast.com (verifying Ford campaign)
8. ^Barrett, Rick (4 April 2009). Briggs & Stratton, Milwaukee Journal Sentinel (noting Oddcast campaigns including "Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker ...")
9. ^{{cite web|url=http://www.mediapost.com/publications/article/102481/ |title=MediaPost Publications 7-Eleven Launches 'Brainfreezing' Online Viral Campaign 03/20/2009 |publisher=Mediapost.com |date= |accessdate=2012-02-02}}
10. ^(19 May 2008). Oddcast Creates Bridezillas Viral Campaign, mediapost.com

External links

  • Official website
  • monk-e-mail

1 : Marketing companies of the United States

随便看

 

开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。

 

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间:2024/11/12 11:12:34