| 词条 | OKA Direct |
| 释义 |
| name = OKA | logo = OKA Direct Limited logo.png | type = Limited Company | genre = Retailer | foundation = {{Start date|1999}} | founder = Annabel Astor, Sue Jones and Lucinda Waterhouse | location_city = London | location_country = United Kingdom | location = | origins = | key_people = Annabel Astor, Sue Jones, Lucinda Waterhouse, Peter Chappelow, Octavia Morley | industry = Furniture & Home Accessories | products = | services = | owner = Investindustrial | slogan = | homepage = {{URL|www.oka.com}} }} OKA (also known as OKA Direct) is a British furniture and home accessories retailer founded in 1999 by Annabel Astor, Sue Jones and Lucinda Waterhouse and owned by Investindustrial[1]. OKA now has 15 shops across the UK together with British, European and American websites and a catalogue business. HistoryOKA started as a mail order company in 1999, before opening its first shop in 2000. The idea for an interiors business came to Annabel when she was struggling to find good quality, stylish furniture at an affordable price to furnish a house in Florida. Since the beginning, Annabel, her sister-in-law Sue Jones and friend Lucinda Waterhouse have travelled to the Far East to source products, and still do the buying today. The initial product range was 'rattan' for the first OKA catalogue – which was photographed in Jane Churchill and Bruce Oldfield's homes - followed by painted wooden furniture, alongside replicas of 18th century blue and white porcelain and a range of Chinoiserie furniture.[2] OKA's lookbook shows a different interior designed home each spring, summer and autumn, and the brand has been described as 'elegantly bohemian'.[3] OKA has two flagship shops in the UK that house the entire collection: Froxfield, an 8,000 sq ft showroom and a smaller garden room outside, and London's Fulham Road opened in 2010 with three floors, becoming OKA's largest shop.[4] In September 2011, OKA opened a concession in the department store Selfridges on Oxford Street in London, but it closed in February 2013.[5] In May 2016, OKA opened a concession in Hoopers Department Store, Tunbridge Wells.[6] In 2009, OKA’s warehousing facilities moved from Berinsfield to a larger facility of over 100,000 sq ft in Milton Park, Oxfordshire,[7] where their head office is also based. The website launched in 2001, followed by a redesign in 2011 and a redesign for tablet and mobile in 2013.[8] In May 2014, Peter Chappelow was appointed as non-executive chairman, replacing Graham Frost.[9] In October 2014, Octavia Morley was appointed as CEO.[10] OKA reported a 23% rise in online sales and 17% rise in overall profit for 2013, taking their annual turnover to £19.9m.[11] OKA was bought by Italian investment firm Investindustrial in January 2018.[12] References1. ^{{cite web|title=Current portfolio: OKA|url=http://www.investindustrial.com/our-business/portfolio-overview/current-portfolio/OKA.html|website=Investindustrial}} 2. ^{{cite web|title=OKA rules, ok yah! How Annabel Astor is catering for the middle classes|url=https://www.standard.co.uk/lifestyle/oka-rules-ok-yah-how-annabel-astor-is-catering-for-the-middle-classes-6503363.html|website=London Evening Standard|accessdate=4 July 2014}} 3. ^{{cite web|title=Lady Annabel Astor: Samantha Cameron's mother opens up about her remarkable extended family|url=http://www.dailymail.co.uk/home/you/article-1388675/Lady-Annabel-Astor-Samantha-Camerons-mother-opens-remarkable-extended-family.html|website=The Daily MailStandard|accessdate=4 July 2014}} 4. ^{{cite web|title=Oka: Lady Astor's new flagship furniture store|url=https://www.telegraph.co.uk/property/interiorsandshopping/8034231/Oka-Lady-Astors-new-flagship-furniture-store.html|website=The Telegraph|accessdate=4 July 2014}} 5. ^{{cite web|title=Furniture Retailer OKA arrives at London Selfridges|url=http://www.retailgazette.co.uk/articles/22033-furniture-retailer-oka-arrives-at-london-selfridges|website=Retail Gazette|accessdate=4 July 2014}} 6. ^{{cite web|title=OKA Direct celebrates new store openings|url=http://www.directcommercemagazine.com/news/bricks-mortar/oka-direct-celebrates-new-store-openings|website=Direct Commerce|accessdate=10 May 2016}} 7. ^{{cite web|title=OKA Moves to Milton Park|url=http://www.mepc.com/parklife/miltonpark/News/OKAMovestoMiltonPark.aspx|website=MEPC|accessdate=4 July 2014}} 8. ^{{cite web|title=Responsive Website Resign for OKA|url=https://www.behance.net/gallery/Web-Design/11322945|website=Behance|accessdate=4 July 2014}} 9. ^{{cite web|title=Lady Astor's OKA appoints retail veteran|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10855376/Lady-Astors-OKA-appoints-retail-veteran.html|website=The Telegraph|accessdate=4 July 2014}} 10. ^{{cite web|title=Oka Direct appoints Octavia Morley as chief executive|url=http://www.retail-week.com/people/oka-direct-appoints-octavia-morley-as-chief-executive/5065415.article|accessdate=22 October 2014}} 11. ^{{cite web|title=Lady Astor's OKA posts profit surge after wooing younger shoppers|url=https://www.telegraph.co.uk/finance/businessclub/sales/11094637/Lady-Astors-OKA-posts-profit-surge-after-wooing-younger-shoppers.html|website=The Telegraph|accessdate=17 September 2014}} 12. ^{{cite web|title=Aston Martin owner buys Oka, founded by Samantha Cameron's mum|url=https://www.thetimes.co.uk/article/aston-martin-owner-buys-oka-founded-by-samantha-camerons-mum-r5mzj6s29|website=The Times|accessdate=7 January 2018}} External links
3 : Furniture retailers of the United Kingdom|Retail companies of the United Kingdom|Shops in London |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。