请输入您要查询的百科知识：

　

词条 OpenX (company)
释义

  1. Background

  2. References

  3. External links

{{Advert|date=August 2013}}{{Infobox company
| name = OpenX
| logo =
| type = Private
| foundation = 2008
| company_slogan =
| location = Pasadena, California
| key_people = Tim Cadogan (Chairman and CEO), John Gentry (President), Jason Fairchild (Co-founder), Paul Ryan (CTO)
| industry = Online Advertising, Big Data
| products = Ad Server, Ad exchange, SSP
| revenue =
| operating_income =
| net_income =
| num_employees = 500+[1]
| homepage = {{official website|https://www.openx.com/}}
| intl =
}}OpenX, legally known as OpenX Software Ltd.,[2] is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade. OpenX was founded in 2008{{fact|date=September 2015}} and has raised over $75 million from Accel, Index, Samsung, Dentsu, Mangrove Capital and others.[1]

Background

According to Pixelate, OpenX Marketplace had the highest quality ad inventory in 2015, beating Google's ad marketplace (Google Adx){{cn|date=July 2016}}.

OpenX integrations are widely distributed / long tail and currently sees the second most impressions (2%) on the internet, after Google.[3] Its new traffic quality platform for viewability and fraud detection technology has the ability to leverage this position by seeing impressions earlier than existing ad verification / pre-bid solutions used by DSP and agency trading desks.[4]

  • OpenX was ranked the 3rd fastest growing software company in North America with 44,075% growth in revenues from 2008-2012 by Deloitte's Technology Fast 500.[5]
  • According to a report from LeadLedger.com, OpenX had the second largest publisher ad server install base behind Google in 2013.[6]
  • OpenX's current products include the OpenX Exchange, Ad Server and SSP (supply-side platform) with Demand Fusion.{{fact|date=September 2015}}
  • 96% of top 100 brand advertisers and 58% of comScore 100 publishers work with OpenX, conducting 250 billion monthly transactions with 12 billion daily bids from buyers. All major demand side platforms (DSP) including AdRoll, Rocketfuel, Criteo, Turn, Invite Media and AppNexus buy from OpenX ad exchange.[7]
  • OpenX competes with Google's AdX and Adserver and yield optimization technology (formerly Admeld) Google[8], DoubleClick/Ad Manager, AppNexus and Facebook Ad Exchange (FBX).{{fact|date=September 2015}}
  • OpenX currently has offices in California (Pasadena (HQ)[8] and Silicon Valley), New York, Tokyo, London, Munich and Cracow.{{fact|date=September 2017}}
  • The net revenue of OpenX in 2015 was reported to be $140 million.[9]

In September 2017, OpenX acquired two publisher tools, Mezzobit and PubNation.[10]

After laying off "around 100 employees" in December 2018[11], the following month OpenX announced plans to move all on-premises workloads fully into the Google Cloud Platform by Q2 2019. [12]

References

1. ^1 {{cite news|url=http://latimesblogs.latimes.com/technology/2011/05/openx-venture-capital-profit.html|title=OpenX, Web ad firm, raises $20 million, expects to be profitable within a year|last=Sarno|first=David|date=31 May 2011|work=Los Angeles Times|accessdate=31 May 2011}}
2. ^{{Cite web|url=https://www.crunchbase.com/organization/openx#section-overview|title=OpenX {{!}} Crunchbase|last=|first=|date=March 29, 2019|website=Crunchbase|archive-url=|archive-date=|dead-url=|access-date=}}
3. ^{{cite web |url=http://trends.builtwith.com/ads#|title=Advertising tech on the Entire Internet |author= Built With |year=2015}}
4. ^{{cite web |url=https://www.exchangewire.com/blog/2015/03/24/openx-invalid-traffic-has-become-a-6bn-problem/|title=Ad Fraud costs $6 billion |author= Exchangewire |year=2015}} {{Better source|reason=current citation is an interview with OpenX, about their own software and product... Original research?|date=July 2016}}
5. ^{{cite web |url=http://openx.com/press-releases/openx-ranked-3rd-fastest-growing-software-company-north-america-5th-fastest-overall-deloittes-2013-technology-fast-500/|title=Revenue Growth |author= Lead Ledger |year=2013}}{{Better source|reason=from the company's own press release|date=July 2016}}
6. ^{{cite web |url=http://www.leadledger.com/tech/category/AdServer_DCO|title=Adserver Market Share |author= Lead Ledger |year=2013}}{{Better source|reason=Source not open to public requires login|date=July 2016}}
7. ^{{Cite news|url=https://www.forbes.com/sites/alexkonrad/2015/02/09/openx-100-million-reasons-for-programmatic/#31138c6c7da4|title=As Publishers Embrace Native Ads, OpenX Has $100 Million Reasons To Love Programmatic, Too|last=Konrad|first=Alex|work=Forbes|access-date=2017-10-20|language=en}}
8. ^1 {{Cite news|url=https://www.forbes.com/sites/roberthof/2014/06/09/openx-aims-to-boost-publishers-online-ads-with-new-ssp-technology/#57a0c56e27ba|title=OpenX Aims To Boost Publishers' Online Ads With New SSP Technology|last=Hof|first=Robert|work=Forbes|access-date=2017-10-20|language=en}}
9. ^{{Cite news|url=https://techcrunch.com/2016/01/18/openx-2015/|title=Ad-Tech Company OpenX Saw $140M In Net Revenue Last Year|last=Ha|first=Anthony|work=TechCrunch|access-date=2017-10-20|language=en}}
10. ^{{Cite news|url=https://adexchanger.com/platforms/openx-acquires-mezzobit-pubnation-sweeten-publisher-offering/|title=OpenX Acquires Mezzobit And PubNation To Sweeten Publisher Offering {{!}} AdExchanger|date=2017-09-25|work=AdExchanger|access-date=2017-11-16|language=en-US}}
11. ^{{cite news |last=O'Reilly |first=Laura |url=https://www.wsj.com/articles/ad-tech-company-openx-lays-off-around-100-staff-11545175637 |title=Ad-Tech Company OpenX Lays Off Around 100 Staff |work=The Wall Street Journal |location=New York City |publisher=Dow Jones & Company |date=2018-12-18 |accessdate=2019-02-14 |quote=Ad-tech company OpenX...has laid off around 100 employees, the company confirmed Tuesday. }}
12. ^{{Cite web|url=https://ppc.land/openx-goes-all-in-into-google-cloud-platform-to-have-global-reach-speed-and-scalability/|title=OpenX goes all-in into Google Cloud Platform to have global reach, speed, and scalability|date=2019-01-24|website=PPC Land|language=en-US|access-date=2019-01-24}}

External links

  • [https://www.openx.com/ OpenX Website]
  • [https://www.crunchbase.com/company/openx CrunchBase profile]

1 : Online advertising
随便看

　

开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。

　

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间：2024/11/13 12:14:35