| 词条 | Pacific Coast Biscuit Company |
| 释义 |
| name = Pacific Coast Biscuit Company | logo = | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = Pacific Coast Biscuit Company Building-1.jpg | image_size =250px | image_alt = | image_caption = The Pacific Coast Biscuit Company Building in Portland, Oregon | former_name = Portland Biscuit Company | type = Public | industry = Snack foods | fate = Purchased by Nabisco in 1930 | hq_location_city = Portland, Oregon | key_people = Charles M. Warner, John C. Hanrahan, William M. Laws, Herman Wittenberg, Moritz Thomsen, Charles Hotchkiss, A.M. Brookes | products = Biscuits and Crackers | brands = Abetta Biscuit, Abetta Oatmeal Crackers, Parfait Sugar Wafers, Fiesta Sugar Wafers, Elite Tea Biscuit, Toke Point Oysterettes, Fig Sultana, Marshmallo Dainties, Hoo Hoo Gingersnaps, Maritani Fruit Biscuit, Cocoanut Dainties, Old Fashioned Sugar Cookies, Zwieback, Fancy Assorted Cakes, Cheese Sandwich, Animal Box Crackers }} The Pacific Coast Biscuit Company was a conglomerate of baking companies headquartered in Portland, Oregon, United States. The company, also known as Pacific Coast, was formed in 1899, and it was purchased by the National Biscuit Company in 1930. It was the only baking company in the United States to trademark a swastika. HistoryIn the late 19th century, regional baking companies combined to form larger conglomerates, often known as Cracker Trusts. Of these, the largest was the National Biscuit Company that included 114 baking companies. It was incorporated in New Jersey in February 1898, and the company was later renamed Nabisco.[1] Prior to modern securities law, it was not uncommon for companies to inflate the value of their assets. Nabisco, for example, was capitalized at $55,000,000, but its estimated value in real assets was less than $25,000,000. Writing in Moody's Magazine, John Moody referred to the $30,000,000 discrepancy as "water."[2] The Pacific Coast Biscuit Company was formed to compete against Nabisco. It was incorporated in New Jersey in May 1899, and included seven companies that together controlled most of the commercial biscuit and cracker business west of the Rocky Mountains. The companies, also known as the Cracker Trust, were
Although the combined assets of the seven companies were valued at less than $1,000,000, capitalization was $4,000,000, and the United States Investor described the trust as "a stock jobbing scheme, whereby the operators hope to make a lot of money out of the investing public."[4] Three of the subsidiaries, the Washington Cracker Company, the Oregon Cracker Company, and the Portland Cracker Company were owned by Herman Wittenberg, an entrepreneur specializing in biscuit and cracker company management. Wittenberg started the Portland Cracker Company in 1886, and in the years thereafter he purchased several competing firms in Oregon and Washington. When Pacific Coast was organized, Wittenberg became vice president, and he remained in that office until the time of his death in 1912.[5] Swastika trade markIn 1907 Pacific Coast began using a red swastika trademark in its marketing. In the early 20th century, swastika references in Pacific states were not unknown: for example, in 1914 the first cinema in Sausalito, California, opened under the name "Swastika Theatre".[6] Pacific Coast's packaging was designed to mimic that of Nabisco, and Pacific Coast's swastika was similar in color and placement to Nabisco's in-er-seal trademark, although it did not resemble the shape of Nabisco's trademark.[7] Nabisco lawsuitIn 1914 Nabisco sued Pacific Coast in federal court for unfair competition and trademark infringement. The court found that Pacific Coast had engaged in unfair practices and issued an injunction barring the company from marketing several brands that were packaged similar to those of Nabisco, and the court ordered Pacific Coast to stop using its red swastika trademark. As a result of the court decision, Pacific Coast altered its packaging and redesigned its swastika.[7] In 1930 Nabisco purchased Pacific Coast Biscuit Company and continued to operate its brands, and the swastika was replaced by Nabisco's in-er-seal logo. See also
References1. ^{{cite news | title =A Cake Combine: Biscuit and Cracker Companies Under One Management | newspaper =Los Angeles Herald | pages =1 | publisher =William A. spalding | date =February 4, 1898 | url =http://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=LAH18980204.2.2 | accessdate = February 9, 2015}} 2. ^{{cite journal | last =Moody | first =John | title =Growth of the National Biscuit Company | journal =Moody's Magazine | volume =III | issue =5 | pages =592 | publisher =John Moody | location =New York | date =April 1907 | url =https://books.google.com/books?id=bAPPAAAAMAAJ&pg=PA592&lpg=PA592 | accessdate = February 9, 2015}} 3. ^{{cite news | title =Pacific Coast Cracker and Candy Trust: Ninety-five per Cent of the Business West of the Rocky Mountains Controlled | newspaper =The Daily Morning Astorian | location =Astoria | pages =1 | publisher =John T. Lighter | date =May 11, 1899 | url =http://oregonnews.uoregon.edu/lccn/sn96061150/1899-05-11/ed-1/seq-1/ | accessdate = February 9, 2015}} 4. ^{{cite journal | title =Pacific Coast Cracker Trust: Some Facts Regarding a Much Overcapitalized Combine | journal =United States Investor | volume =10 | issue =21 | pages =691 | publisher =Frank P. Bennett | location =Boston | date =May 27, 1899 | url =https://books.google.com/books?id=6T5OAAAAYAAJ&pg=691&PA=691#v=onepage&q&f=false | accessdate = February 9, 2015}} 5. ^{{cite book | last =Lockley | first =Fred | title =History of the Columbia River Valley from the Dalles to the Sea | publisher =S.J. Clarke | volume =III | date =1928 | location =Chicago | pages =973-975 | url =http://files.usgwarchives.net/or/multnomah/bios/wittenbe1518gbs.txt}} 6. ^{{cite web | last =Berdahl | first =Doris | title =Show House to Shakespeare 1914 – 1960s | work =Moments in Time | publisher = Sausalito Historical Society | date =Fall 2012 | url = http://www.sausalitohistoricalsociety.com/moments-in-time/Fall%202012.pdf | format =PDF | accessdate = February 11, 2015 | archiveurl = https://www.webcitation.org/6WEMpf9fe | archivedate = February 11, 2015}} 7. ^1 {{cite book | last =Tomlinson | first =R.E. | title =National Biscuit Company Trade Mark Litigation | publisher =U.S. Courts | edition =Fifth | date =1915 | location = | pages =173 – 228 | url =https://archive.org/stream/nationalbiscuitc01unit#page/173/mode/2up}} Further reading
External links{{Commons category|Pacific Coast Biscuit Company Advertising}}
8 : 1899 establishments in New Jersey|1930 disestablishments in Oregon|American companies established in 1899|Food manufacturers of the United States|Manufacturing companies based in Portland, Oregon|Nabisco|Snack food manufacturers of the United States|Food and drink companies established in 1899 |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。