词条 | Paula Stafford |
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LifeStafford was born in Melbourne in 1920.[1][2] After school she studied dress design at Emily McPherson School of Domestic Economy, a part of Melbourne Technical College. She now lives in Gold Coast.[7] In 2010, her autobiography Bikini: the Paula Stafford story was published, co-written with Ali McGovern.[1] FashionThe bikini is generally credited to Louis Reard in 1946, but two-piece swimming costumes had existed before then. Stafford had been making them for herself since the 1930s, but only gradually turned this into a business.[1][10] In the 1940s, wartime shortages led to a desire to save fabric, which led to costumes becoming more skimpy.[2] When somebody saw her self-made costume on the beach in Gold Coast and asked to buy one, she began selling them.[2] Her styles became popular in Gold Coast and in Melbourne. She began manufacturing operations with a machinist working in her attic, but later built a factory, and opened a shop, called the Tog Shop, and also sold mail-order. The firm also expanded into leisurewear for men and women.[7] She sold her clothes to stores including British retailers Selfridges and Liberty of London, and in Australia Myers, Georges, Buckleys and David Jones. She also founded a modelling agency and a hotel.[2] In a famous incident in 1952, model Ann Ferguson was asked to leave a beach in Surfers Paradise because her outfit was too revealing; she was wearing a Paula Stafford bikini.[7][16] In 1993, Paula Stafford was awarded a Medal of the Order of Australia in the General Division for service to the fashion industry.[2] Her work is on display at the Gold Coast Historical Society museum in Bundall, Queensland.[2] It was also displayed in an exhibition of swimwear at the Queensland Museum South Bank in 2010.[3] She was awarded Gold Coast City Council's "Legend Award" in 2012.[10][3] In 2013 Paula Stafford was inducted into the Queensland Business Leaders Hall of Fame.[4][5] References 5 : Businesspeople from Melbourne|Australian fashion designers|1920 births|Living people|Queensland Business Leaders Hall of Fame inductees |
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