| 词条 | Peace Coffee |
| 释义 |
| name = Peace Coffee | logo = PeaceCoffeeLogo.png | caption = Peace Coffee Logo | type = | traded_as = | genre = | fate = | predecessor = | successor = | foundation = {{Start date|1996}} | founder = | defunct = | location_city = Minneapolis, Minnesota | location_country = USA | locations = 303 locations (2012) | area_served = | key_people = Rigoberta Menchú | industry = | products = Fair trade coffee | services = | revenue = $3.1 million | operating_income = | net_income = | aum = | assets = | equity = | owner = Institute for Agriculture and Trade Policy | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|http://www.peacecoffee.com/|PeaceCoffee.com}} | footnotes = | intl = }} Peace Coffee is an organization based in Minneapolis, Minnesota that sells organic, fair trade coffee.[1] The company sells coffee through grocery, retail stores, food co-ops, and via the Internet. The organization operates throughout the United States, but has a strong presence in the Upper Midwest.[2] Peace coffee is one of 24 fair trade coffee roasters part of Cooperative Coffees. HistoryPeace Coffee was formed by the Institute for Agriculture and Trade Policy (IATP) in 1996[3] The company also partnered with Rigoberta Menchú.[4] The idea for Peace Coffee came from Mexican coffee producers who had the goal of selling 100% certified organic and free trade coffee.[4] In 1999, Peace Coffee joined the group, Cooperative Coffees. Currently, Cooperative Coffees has partnered with 20 different coffee-growing cooperatives in the countries of Mexico, Guatemala, Nicaragua, Peru, Ethiopia, and Rwanda.[6] Peace Coffee partners with larger coffee-growing co-operatives rather than individual farmers. Groups such as Oromia Coffee Farmers Cooperative Union, which have over 10,000 members, allow for economies of scale to exist while maintaining a farmer friendly attitude. Co-operatives are necessary due to the high scale of demand from a large company like Peace Coffee. The disadvantages of not working directly with these farmers include less direct control over farming practices such as harvesting and processing improvements. Although Peace Coffee does consistently travel the countries of origin, visiting their co-ops at least once every two years, they do not have the same influence on cup quality because of the larger number of growers.[5] ReceptionPeace Coffee received publicity after rapper/actor Ice Cube mentioned that he often made Peace Coffee in the morning in an interview with Bon Appétit magazine.[6] Energy efficiencyPeace Coffee has a mantra "pedal not petrol", which refers to the company's policy of using bicycle couriers to deliver their product to stores, coffee shops, and food co-ops.[7] While the company uses the bicycle couriers within the cities, it purchased a biodiesel van for deliveries to the suburbs and out of state.[8] References1. ^{{cite web|title=Meet us: Our Mission|url=http://www.peacecoffee.com/meet-us/our-mission.php|publisher=Peace Coffee|accessdate=5 May 2012}} 2. ^{{cite web|title=Find Peace Coffee Near You|url=http://www.peacecoffee.com/find-peace-coffee/index.php#mapCols|publisher=Peace Coffee|accessdate=5 May 2012}} 3. ^{{cite web|title=Meet Us: Our Story|url=http://www.peacecoffee.com/meet-us/our-story.php|publisher=Peace Coffee|accessdate=5 May 2012}} 4. ^1 {{cite web|title=Peace Coffee|url=http://www.iatp.org/about/peace-coffee|publisher=Institute for Agriculture and Trade Policy|accessdate=5 May 2012}} 5. ^http://heavytable.com/peace-coffee-in-minneapolis-mn/ 6. ^{{cite web|last=Dean|first=Sean|title=My Morning Routine: Rapper/Actor Ice Cube Makes a Mean Cup of Coffee, Isn't About to Try Sushi |url=http://www.bonappetit.com/blogsandforums/blogs/badaily/2012/04/my-morning-routine-ice-cube-ra.html|work=Bon Appétit|publisher=Condé Nast|accessdate=5 May 2012}} 7. ^1 {{cite news|last=St. Anthony|first=Neal|title=Peace Coffee: Changing the world a cup at a time|url=http://www.startribune.com/business/33247244.html?page=all&prepage=1&c=y#continue|accessdate=5 May 2012|newspaper=Star Tribune|date=25 October 2008}} 8. ^{{cite web|title=A Day in the Life of Peace Coffee's Delivery Cyclist|url=http://www.wedge.coop/grocery/peace-coffee|publisher=Wedge Community Co-op|accessdate=6 May 2012}} External links
2 : Fair trade brands|Coffee companies of the United States |
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