| 词条 | Per-Erik Burud |
| 释义 |
| name = Per-Erik Burud | image = | alt = | caption = | birth_name = | birth_date = {{birth date|1962|10|15|df=y}} | birth_place = Drammen, Norway | death_date = {{Death date and age|2011|07|13|1962|10|15|df=y}} | death_place = near Tjøme, Norway | nationality = Norwegian | other_names = | known_for = Head of the grocery chain Kiwi | occupation = Businesses }}Per-Erik Burud (15 October 1962 – 13 July 2011)[1] was a Norwegian billionaire and head of the grocery chain Kiwi. He joined Kiwi in 1991, and by 2007 he was Norway's 134th richest man with a fortune of NOK 1.1 billion.[2] Early lifeAs a five-year-old, Burud worked in his father's shop in Drammen, sorting bottles and wrapping clementines.[3] He later went to business school, and was also an active gymnast. KiwiBurud bought a share post in Kiwi in 1991, when the chain had eight stores. During Burud's time in charge of the grocery chain it has expanded, and by 2008 had almost quadrupled the number of employees and stores, and increased revenues six-fold.[4] In 2007 the chain had 413 stores.[3] In 2011 the chain had 450 stores, 8,000 employees and the company had a turnover of NOK 20 billion. Burud was known for his use of inventive marketing campaigns. In 2000, Burud started a campaign in which the chain gave away every fifth pack of diapers for free. The agreement was the start of a fierce price competition in the Norwegian market for diapers. At the same time a campaign started in which the stores promised the customer the item for free if they discovered items that had reached their expiration date. In 2007, Burud launched a campaign against the value added tax on fruit and vegetables, in which the group covered the VAT on 14 percent of all fresh fruits and vegetables, and he challenged the authorities to make the tax cut permanent.[3] Boating accidentOn 13 July 2011, Burud was reported missing after a boating accident outside Tjøme, where his wife was confirmed dead.[5] The police declared on the evening of 13 July that they assumed Burud was dead.[6] After several days of intensive search, on 21 July the body of a man was found in the area where Burud went missing.[7] The next day the man was identified as Burud.[8] References1. ^http://www.vg.no/nyheter/innenriks/artikkel.php?artid=10080551 {{DEFAULTSORT:Burud, Per-Erik}}2. ^{{cite web|url=http://dt.no/article/20070921/NYHET/709210011/1001/NYHET|title=Rikingene har aldri vært rikere|accessdate=15 May 2008|date=21 September 2007|language=Norwegian|work=Drammens Tidende}} 3. ^1 2 {{cite news|url=http://e24.no/naeringsliv/ble-kremmer-som-5-aaring/20078980|title=Ble kremmer som 5-åring|accessdate=14 July 2011|author1=Sverre Rørvik Nilsen |author2=Øistein Svelle |author3=Ole Martin Skaug |date=13 July 2011|work=E24 Næringsliv|language=Norwegian}} 4. ^{{cite web|url=http://www.kiwi.no/page.html?catid=3&subcat=14|title=Mål og utvikling|publisher=Kiwi|language=Norwegian|accessdate=15 May 2008|deadurl=yes|archiveurl=https://web.archive.org/web/20080521031650/http://www.kiwi.no/page.html?catid=3&subcat=14|archivedate=21 May 2008|df=}} 5. ^{{cite web|url=http://tb.no/nyheter/kiwi-toppsjef-per-erik-burud-48-savnet-etter-batulykke-1.6362936|title=Kiwi-toppsjef Per-Erik Burud (48) savnet etter båtulykke|accessdate=13 July 2011|date=13 July 2011|language=Norwegian|work=Tønsbergs Blad}} 6. ^{{cite web|url=http://www.vg.no/nyheter/innenriks/artikkel.php?artid=10088581|title=Kiwi-sjefen antas omkommet|accessdate=13 July 2011|date=13 July 2011|language=Norwegian|work=Verdens Gang}} 7. ^{{cite news|url=http://www.vg.no/nyheter/innenriks/artikkel.php?artid=10097157|title=Mann funnet død ved Tjøme|last=Lundh|first=Francis|author2=Arild Færaas |author3=Heidi Erikssen |date=21 July 2011|work=Verdens Gang|language=Norwegian|accessdate=22 July 2011}} 8. ^{{cite news|url=http://www.dagbladet.no/2011/07/22/nyheter/innenriks/ulykke/batulykke/per-erik_burud/17408697/|title=Død mann identifisert som Per-Erik Burud|last=Brustad|first=Line|author2=Tuva Bønke Grønning |author3=Linn Kongsli Lundervold |date=22 July 2011|work=Dagbladet|language=Norwegian|accessdate=22 July 2011}} 8 : 1962 births|2011 deaths|Accidental deaths in Norway|Boating accident deaths|Deaths by drowning|People from Drammen|Norwegian businesspeople in retailing|Norwegian billionaires |
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