请输入您要查询的百科知识:

 

词条 Peter Naudé
释义

  1. Life and work

  2. Selected publications

  3. References

  4. External links

Peter Naudé (born 1950s) is a British organizational theorist and Professor of Marketing at the Manchester Business School, known for his work on business networks.[1]

Life and work

Naudé obtained his Phd in Marketing 1992 at the Manchester Business School.

In the 1980s Naude had started his academic career at the University of Cape Town, where he taught at its Graduate School of Business until 1988, when he joined the University of Manchester for his graduate study. After his graduation he continued to lecture at the Manchester Business School until 1999. From 1999 to 2005 he was Professor of Marketing at the University of Bath School of Management and since 2005 he is Professor of Marketing back at the Manchester Business School.[2]

Since the 1990s Naudé is affiliated with the North European Industrial Marketing and Purchasing Group.[3]

Selected publications

  • Naudé, Peter, and Peter W. Turnbull. Network dynamics in international marketing. Pergamon Press, 1998.

Articles, a selection:[4]

  • Naudé, Pete, and Francis Buttle. "Assessing relationship quality." Industrial Marketing Management 29.4 (2000): 351-361.
  • Berthon, P., Ewing, M., Pitt, L., & Naudé, P. (2003). Understanding B2B and the web: the acceleration of coordination and motivation. Industrial Marketing Management, 32(7), 553-561.
  • Henneberg, Stephan C., Stefanos Mouzas, and Pete Naudé. "Network pictures: concepts and representations." European Journal of Marketing 40.3/4 (2006): 408-429.

References

1. ^Håkansson, Håkan, and David Ford. "How should companies interact in business networks?." Journal of business research 55.2 (2002): 133-139.
2. ^Prof Peter Naude - personal details at manchester.ac.uk. Accessed 28.01.2015.
3. ^Dawn Iacobucci (1996) Networks in marketing. p. 417
4. ^[https://scholar.google.com/citations?user=-N7XfjsAAAAJ Google Scholar] profile.

External links

  • Professor Pete Naude profile, Manchester Business School
{{Authority control}}{{DEFAULTSORT:Naude, Peter}}{{economist-stub}}

7 : 1960s births|Living people|British business theorists|Alumni of the University of Manchester|Academics of the University of Manchester|University of Cape Town academics|Academics of the University of Bath

随便看

 

开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。

 

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间:2024/9/23 19:16:52