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词条 PlanetRead
释义

  1. Same language subtitling

  2. Media coverage

  3. See also

  4. References

  5. External links

{{Infobox organization
| name = PlanetRead
| native_name =
| native_name_lang =
| named_after =
| image = File:PlanetRead_logo.png
| image_size =
| alt = PlanetRead logo
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| abbreviation =
| motto = Literacy for a Billion
| predecessor =
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| type = Nonprofit organization
| status = U.S. 501(c)(3)
India 80(G)
| focus = Literacy
| professional_title =
| headquarters =
| location =
| coords =
| region = India
| services = Same Language Subtitling
| membership =
| membership_year =
| language =
| sec_gen =
| leader_title = President
| leader_name = Brij Kothari
| leader_title2 = Chief Operating Officer
| leader_name2 = Nirav Shah
| leader_title3 =
| leader_name3 =
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| website = {{url|planetread.org}}
| remarks =
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| footnotes = [1]
}}

PlanetRead is a non-profit founded by Ashoka Fellow, Brij Kothari, to provide Same Language Subtitling on Bollywood music videos in the same language that they are sung in to promote functional literacy. There are an estimated 650 million literate people in India. In reality, half the so-called ‘literates,’ more than 300 million people, can best be called ‘early-literate.’ They cannot read, for example, newspaper headlines.{{Citation needed|date=September 2017}}

Same language subtitling

{{Unreferenced section|date=September 2017}}

Same Language Subtitling (SLS) has been implemented on existing Bollywood film songs on TV, in 10 languages:

{{columns-list|colwidth=15em|
  • Hindi
  • Bengali
  • Gujarati
  • Marathi
  • Telugu
  • Tamil
  • Kannada
  • Malayalam
  • Oriya
  • Punjabi

}}

A Hindi song is shown with the lyrics subtitled in Hindi, Tamil songs with Tamil subtitles, and so on. What you hear is what you read. The subtitles are designed to change the color of every word in perfect timing with the song. SLS is cost-effective. On a Hindi program, one U.S. dollar gives reading practice to 5,000 people for one year.

IIM Ahmedabad and PlanetRead Trust have nationally implemented SLS in partnership with Doordarshan. Donors have included:

  • All Children Reading (USAID)
  • Google Foundation
  • Sir Ratan Tata Trust
  • Development Marketplace (World Bank)
  • Dell Giving
  • Department of School Education and Literacy, Ministry of Human Resource Development, Government of India

Media coverage

PlanetRead has been featured by The Economist,[2] The Boston Globe,[3] The Huffington Post,[4] The World Bank,[5] and Extreme Tech.[6] Former U.S. President Bill Clinton also spoke about the importance PlanetRead and Same Language Subtitling.[7]

PlanetRead has conducted many studies demonstrating the positive impact of Same Language Subtitling.[8][9] Their most recent study was in August 2015.[10]

PlanetRead also has all their show times on their website.[11]

See also

  • BookBox
  • Literacy in India

References

1. ^{{cite web |title=Team |website=PlanetRead |url=http://www.planetread.org/team |access-date=2017-09-16 }}
2. ^{{Cite news |date=2015-04-25 |title = A bolly good read|url = https://www.economist.com/news/asia/21649537-india-tries-cheap-and-cheerful-way-teaching-people-read-bolly-good-read |newspaper=The Economist |access-date = 2015-10-20|issn = 0013-0613}}
3. ^{{Cite news|title = Watch and learn|url = http://www.boston.com/bostonglobe/ideas/articles/2010/09/19/watch_and_learn/?page=1|newspaper = Boston Globe|date = 2010-09-19|access-date = 2015-10-20|first = Riddhi|last = Shah}}
4. ^{{Cite web |date=2015-02-12 |title = A Prime Minister Gets the Innovation Ball Rolling|url = http://www.huffingtonpost.com/brij-kothari/a-prime-minister-gets-the_b_6139754.html |website=Huffington Post|accessdate = 2015-10-20 |first = Brij|last = Kothari |author-link=Brij Kothari }}
5. ^{{cite web |first=Michael |last=Trucano |date=2014-01-31 |title=Bollywood Karaoke and Same Language Subtitling to Promote Literacy |website=EduTech |publisher=World Bank |url=http://blogs.worldbank.org/edutech/bollywood-karaoke |access-date=2017-09-16 }}
6. ^{{Cite web |first=Nicola |last=Davies |date=2015-06-12 |title=Keeping it simple: The next technology revolution |url = http://www.extremetech.com/extreme/207985-keeping-it-simple-the-next-technology-revolution|website = ExtremeTech|accessdate = 2015-10-20}}
7. ^{{Cite AV media |people=Bill Clinton |medium=Video |url=https://www.youtube.com/watch?v=juZOlmf9APk |title=Clinton Global Initiative: 'Same Language Subtitling' on TV for Mass Literacy in India |date=2009-10-10 |via=YouTube |publisher=PlanetRead }}
8. ^{{Cite web |url=http://www.same-language-subtitling.com/research.html |title=Research on Same-Language-Subtitling |accessdate=2017-09-16 |website=Same-Language-Subtitling }}
9. ^{{cite web |title=SLS Group |website=PlanetRead |url=http://www.planetread.org/sls |access-date=2017-09-16 }}
10. ^{{Cite report |date=2015-08-04 |title=Same Language Subtitling on TV: Putting Children's Reading Literacy on a Path to Lifelong Practice and Improvement |type=Executive Summary |publisher=PlanetRead |location=Puducherry, India |url=http://www.planetread.org/images/pdf/research/Research-Article-2015-SLS-Impact-in-Maharashtra-Aug-4-2015.pdf }}
11. ^{{Cite web |title=Programs that have been telecast with Same Language Subtitling |website=PlanetRead |url=http://www.planetread.org/slsprograms |accessdate=2017-09-16 }}

External links

  • {{Official website|http://www.planetread.org/}}
{{India-org-stub}}

4 : Non-profit organisations based in India|Organizations promoting literacy|Literacy in India|Subtitling

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