1. History

2. Current skincare products

3. Signing Mariah Carey as company face

4. Awards

5. Controversy

6. See also

7. References

8. External links

Dead Sea Premier Cosmetics Laboratories (Hebrew: פרמייר מעבדות ים המלח) is an Israeli cosmetics and skincare company that manufactures its products using mineral components extracted from the Dead Sea. It was founded in 1990 and is part of Hadan Group, which has been specializing in cosmetics since 1979.

History

In 1990, a group of Russian researchers studied the effects of space travel on astronauts. Part of their clinical research was to address the effects of sagging skin, which resulted in developing Premier’s first products. In the same year Premier's Center for Research was established together with its current owners, and five skincare products were developed.

In 1994, Premier’s first products received awards in the cosmetic field in Europe. In 1997, Premier launched its own skincare line in Israel and later abroad. By 1999, Premier Cosmetics held the largest share of cosmetics exports from Israel to Japan, and is currently one of the biggest cosmetics exporter from Israel.^[1][2]

Current skincare products

Premier’s skincare products are based on Dead Sea mud, which is believed to have benefits for deep cleansing and stimulation of the skin,^[3] combined with Dead Sea water and minerals, that are said to improve the metabolism, stimulate blood circulation and aid in the natural repair of cells.^[2]

Premier's skincare ranges include:

First skincare line produced by the company, which includes bestselling products such as the award-winning Miracle Noir Mask.

“Biox” skincare (2007), described as a non-surgical and affordable alternative to cosmetic procedures.

“Ageless Future” skincare (2008) which is described as a cosmetic line which revives cellular metabolism.

“Quartz Gem” skincare (2012), an anti-aging products enriched with Rose Quartz powder. In 2013, this line won the “Cosmopolitan Best of the Best” award.

“Supreme” skincare(2013), a high-end anti-aging range aimed for the luxury market.

Signing Mariah Carey as company face

On July 2017 the company announced it has teamed with singer Mariah Carey to promote its products. Carey reportedly received $1.4 million for the collaboration.^[4]

Awards

Dead Sea Premier Cosmetics Laboratories has received different awards over the years: GCI Magazine Award (2004), HBA International Award (2004, 2005, 2007, 2008), The Council for a Beautiful Israel (2012, 2013), Centrum Kosmetyki, Israel Cosmetics Industries Association and the Cosmetics Business Innovation Award (2013).^[5]

Controversy

Although Dead Sea Premier Cosmetics' laboratories and suppliers operate within Israel's undisputed territories, the company has become a target for boycott-of-Israel campaigns, particularly in the United Kingdom and Ireland.^[6] Most economic boycotts against Israel target businesses running from within the disputed occupied territories,{{cn|date=June 2014}} but some{{which?|date=June 2014}} campaigners do not always distinguish between the two regions.^[7]

Unconnected to any economic boycotts of Israel is the international concern ^[8]over the pervasive use of aggressive and often deceptive sales tactics by employees of so-called Dead Sea Cosmetics retailers at shopping malls worldwide, including stores and Kiosks bearing the names of the brands owned by Dead Sea Premier Cosmetics Laboratories Ltd, which include Premier by Dead Sea Premier, Gold Elements, Aurarius, GRATiAE Organic Beauty by Nature, Tresor Rare de Premier and AVOLOIGI. ^{[9][10][11][12]}The unethical and sometimes illegal sales practices of the young Israelis who staff the mall stores and kiosks, such as taking advantage of the elderly and infirm, ^[11] and not disclosing to the consumer that there is a "no refunds" return of goods policy where the law requires notice of such,^[13] has drawn criticism from consumer activists, journalists and even mall owners around the globe.^{[11][12][14] [15]}

For example, in 2014, the Premier Dead Sea Spa company, at the time a sub-brand owned by Dead Sea Premier Cosmetics Laboratories Ltd, was evicted from a number of malls in New Zealand when employees at one of its Kiosks were accused of bullying an 82 year old woman into buying $5,000 worth of cosmetics. According to Campbell Live, the New Zealand Channel 3 TV program that first aired the story about the elderly woman, Dead Sea Spa had also charged an autistic man $4,400 for cosmetics in a half hour period, though $1,000 of the charges were not connected to products. On a separate occasion, a saleswoman sold $17,000 of products to a man with short-term memory loss who could not remember purchases he made just minutes earlier. Campbell Live reported that the Westfield Mall chain decided on July 1, 2014 to evict Dead Sea Spa from kiosks in its malls across New Zealand.^[11][8] Women, in particular are harmed by these sales tactics because “[t]here is also the psychological abuse that women, as consumers, are subjected to by these hard-sell, coercive tactics, and making them feel that they are not beautiful enough because they do not use these products”^[14]

As reported in The Times of Israel in 2014, it is not only the disturbing sales tactics of the young Israelis hawking "Dead Sea" skin care products in malls around the world ("they grab customers passing by their kiosks and shops and coerce them into buying overpriced cosmetics, many in an attempt to make money as quickly as possible to fund post-army travels") that has led to closer scrutiny of these businesses; it is also the fact that many of them are working illegally, in violation of the terms of their visas. In the United States, this has also roused the suspicions of the FBI, US Homeland Security, and U.S. embassies around the world trying to combat immigration fraud,labor fraud, tax fraud and money laundering.^[8]

In a January 2010 cable wired from the U.S. embassy in Tel Aviv to federal law enforcement agencies — and then picked up and published by WikiLeaks — a laundry list of alleged financial shenanigans is described in connection with Dead Sea Cosmetics. It reads, in part:

See also

References

External links

• Premier Dead Sea France
• [https://www.premierdeadsea-usa.com/ Premier Dead Sea USA]
• Premier Dead Sea international site

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