| 词条 | Privilege sign |
| 释义 |
A privilege sign is a retail store sign provided by a manufacturer, with the manufacturer's branding on it. The signs were provided to the store at no cost, in return for the manufacturer's advertising on the sign.[1] Examples include Coca-Cola signs,[2] bar/tavern signage provided by breweries containing that brewery's brand logo above the establishment's name, and painted signs on sides of shops.[2] Privilege signs are no longer popular with manufacturers or stores in the United States, slowly disappearing from storefronts in that country.[3] However, it remains a common fixture in other countries, such as sari-sari stores in the Philippines, where common sponsors of privilege signs include soft drink and soap brands. Similar such signs still appear on independent newsagents in the United Kingdom with Lycamobile and Coca-Cola being among the most prominent of brands to advertise. See also
References1. ^{{cite book | isbn = 9781610751698 | title = Ghost Signs of Arkansas | last1 = Haas | first1 = Cynthia Lea | year = 1997 | publisher = University of Arkansas Press | page = 19 }} {{advertising-stub}}{{architecture-stub}}2. ^{{cite book | isbn = 9781609495435 | title = Fading Ads of Philadelphia | last1 = O'Toole | first1 = Lawrence | year = 2012 | publisher = History Press | page = 103 }} 3. ^1 {{cite web|url=https://www.nytimes.com/2013/10/17/nyregion/tracking-privilege-signs-as-they-vanish.html|title=Tracking ‘Privilege Signs’ as They Vanish|author=David W. Dunlap|publisher=New York Times|date=17 October 2013|accessdate=17 October 2013}} 3 : Signage|Advertising|Retailing terminology |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。