| 词条 | Prophet (company) |
| 释义 |
|name = Prophet |logo = Prophet Logo Black RGB.jpg |type = Independent |founder = |area_served = Worldwide |key_people = Michael E. Dunn, Chief Executive Officer; David Aaker, Vice Chairman; Andrew Pierce, President, U.S.; Rune Gustafson, President EMEA; Scott Davis, Chief Growth Officer |industry = Brand Management, Management Consulting |num_employees = 400+[1][2] |foundation = 1992 |location_city = San Francisco, CA |location_country = United States |locations = 10 }}Prophet is an integrated consulting firm and agency that specializes in branding, marketing, design, analytics, and innovation. They have headquarters in San Francisco and offices in the United States, Europe, and Asia.[1] The firm is best known for the rebranding of Swiss bank UBS, BP's Beyond Petroleum and T-Mobile's "Un-carrier" positioning.[3] HistoryProphet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the University of California, Berkeley's Haas School of Business.[4][5] In 1998, Michael Dunn was named company president.[6][7] Around the same time, author and consultant David Aaker began working with Prophet.[8][9] Aaker currently serves as the company's vice chairman.[10][11] Dunn was named chief executive officer in 2000.[6] He is currently the firm's Chairman and CEO.[12] Prophet's annual revenue has grown to approximately $115 million with over 400 employees worldwide. AcquisitionsIn early 2009, Prophet acquired Richmond, Virginia-based Play, a creativity and innovation company.[13] Prophet acquired Noshokaty, Döring & Thun, a Berlin-based strategic marketing firm in 2011, which brought in clients including Allianz, Deutsche Telekom, General Motors Europe, Deutsche Postbank, Sony, and Volkswagen.[1] In 2012, Prophet acquired several agencies beginning with (r)evolution, an Atlanta-based branding, marketing, and innovation consultancy.[14] Prophet then acquired the Material Group, a Chicago-based digital design and development studio.[15] Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and Hong Kong.[3] In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li.[16] Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology.[17] LocationsProphet has 10 offices worldwide:
References1. ^1 2 {{cite news|url=http://www.bizjournals.com/sanfrancisco/print-edition/2012/10/26/prophet-german-office-leads-euro-growth.html?page=all|title=Prophet: German office leads European growth|author=Dunn, James|work=San Francisco Business Times|date=October 26, 2010}} {{DEFAULTSORT:Prophet (Company)}}2. ^{{cite web|url=http://www.linkedin.com/company/prophet|title=Prophet LinkedIn Profile|publisher=LinkedIn}} 3. ^1 {{cite web|url=http://www.brandrepublic.com/news/1162454/|title=Figtree deal expands US brand consultancy Prophet|author=Farey-Jones, Daniel|publisher=Brand Republic|date=December 3, 2012}} 4. ^{{cite news|url=https://www.nytimes.com/2000/01/23/magazine/the-future-is-now-or-never.html?pagewanted=all&src=pm|title=The Future Is Now-or Never|author=Brekke, Dan|work=New York Times|date=January 23, 2000}} 5. ^{{cite news|url=http://business.highbeam.com/498/article-1G1-14601838/market-research-student-style|archive-url=https://web.archive.org/web/20140202121527/http://business.highbeam.com/498/article-1G1-14601838/market-research-student-style|dead-url=yes|archive-date=February 2, 2014|title=Market research, student style. (Prophet Market Research hires graduate students on college campuses nationwide on a contract basis) (Brief Article)|author=Bianchi, Alessandra|publisher=Inc.|date=December 1, 1993}} 6. ^1 {{cite news|url=http://investing.businessweek.com/research/stocks/private/person.asp?personId=542220&privcapId=1708517&previousCapId=24011066&previousTitle=Glam%20Media,%20Inc.|title=Michael Dunn Bloomberg Businessweek Profile|work=Bloomberg Businessweek}} 7. ^{{cite news|url=https://www.forbes.com/profile/michael-e-dunn/|title=Michael Dunn Forbes Profile|work=Forbes}} 8. ^{{cite news|url=http://ehis.ebscohost.com/ehost/detail?sid=c4db010d-cc02-4744-b3a4-9f16828f3d08%40sessionmgr111&vid=1&hid=102&bdata=JmF1dGh0eXBlPWdlbyZnZW9jdXN0aWQ9Z2FsaWxlbyZzaXRlPWVob3N0LWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=aqh&AN=16299360|title=High-tech brands begin blazing new trail|author=Krauss, Michael|work=Marketing News|date=March 1, 2005}} 9. ^{{cite web|url=http://facultybio.haas.berkeley.edu/faculty-list/aaker-david|title=David Aaker Haas School of Business Profile|publisher=Berkeley.edu}} 10. ^{{cite news|url=https://www.usatoday.com/story/money/personalfinance/2013/01/21/made-in-usa-trend/1785539/|title=Made in USA makes comeback as a marketing tool|author=St. John, Olivia|work=USA Today|date=January 21, 2013}} 11. ^{{cite news|url=https://news.google.com/newspapers?id=4KVjAAAAIBAJ&sjid=biUMAAAAIBAJ&pg=2231,22678762&dq=david+aaker&hl=en|title=David Aaker on the challenges a successful chief marketing officer faces|author1=Roberto, Ned |author2=Roberto, Ardy |work=Philippine Daily Inquirer|date=October 24, 2006}} 12. ^{{cite news|url=http://haas.berkeley.edu/groups/pubs/berkeleyhaas/spring2012/yhn06.html|title=Marketing Entrepreneur|work=CalBusiness|date=Fall 2011}} 13. ^Elliott, Stuart. [https://www.nytimes.com/2009/01/26/business/media/26addes.html?_r=0 Accounts, People, Miscellany]. New York Times. January 25, 2009. 14. ^{{cite web|title=Prophet Acquires Atlanta Consultancy, (r)evolution|url=http://www.bizjournals.com/prnewswire/press_releases/2012/08/07/SF53491|publisher=The Business Journals}} 15. ^{{cite web|last=Dwyer|first=Ann|title=Prophet acquires Chicago digital design startup Material Group|url=http://www.chicagobusiness.com/article/20120913/BLOGS06/120919876/prophet-acquires-chicago-digital-design-startup-material-group|publisher=Crain's Chicago|date=September 13, 2012}} 16. ^{{Cite web|url=https://venturebeat.com/2015/07/22/marketing-firm-prophet-acquires-altimeter-group-to-form-a-one-stop-digital-transformation-shop/|title=Marketing firm Prophet acquires Altimeter Group to form one-stop digital transformation shop|website=VentureBeat|access-date=2016-04-12}} 17. ^{{Cite news|url=https://www.reuters.com/article/idUSnMKWjp9BPa+1c6+MKW20150722|title=Prophet Expands Digital Capabilities With Acquisition of Altimeter Group|date=2015-07-22|newspaper=Reuters|access-date=2016-04-12}} 18. ^{{cite web|url=http://atlanta.citybizlist.com/article/prophet-acquires-atlanta-consultancy-revolution-0|title=Prophet Acquires Atlanta Consultancy, (r)evolution|publisher=Atlanta City Biz|date=August 13, 2012}} 19. ^{{cite web|url=http://pulse2.com/2012/09/14/prophet-acquires-chicago-digital-firm-material-group/|title=Prophet Acquires Chicago Digital Firm Material Group|author=Chowdrhy, Amit|publisher=Pulse2.com|date=September 14, 2012}} 20. ^{{cite web|url=http://mandmglobal.com/news/14-01-09/prophet-acquires-play.aspx|title=Prophet acquires Play|publisher=MandMGlobal.com|date=January 14, 2009|deadurl=yes|archiveurl=https://web.archive.org/web/20140202145551/http://mandmglobal.com/news/14-01-09/prophet-acquires-play.aspx|archivedate=February 2, 2014|df=}} 4 : Branding companies of the United States|Management consulting firms of the United States|Marketing organizations|Companies established in 1992 |
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