| 词条 | Purple crocodile |
| 释义 |
The term purple crocodile (Dutch: Paarse krokodil) originates from a 2005 television advertisement by the Dutch insurance company OHRA promoting their lack of red tape. The purple crocodile has since become a metaphor for bureaucracy in the Netherlands.[1] Description of the advertisementThe advertisement consists of a single sketch in which a mother and her daughter appear at the reception desk of a public swimming pool. The mother explains to the receptionist that the previous day her daughter left her inflatable purple crocodile at the swimming pool. The receptionist hands the mother a form which must be filled out on both sides and handed in the following day between 9 and 10 AM, while the purple crocodile which her daughter had lost is seen standing in a corner of the reception desk. The mother then points at the purple crocodile and says that "it's right there." The receptionist says in a sneering tone "yes, it is right there" but takes no action.[2] Appearance in Dutch lawA 2006 law Wijzigingswet belastingwetten ter vermindering van administratieve lasten aimed at reducing red tape has the official shortened name Wijzigingsplan «Paarse krokodil» (Amendment «Purple crocodile»)[3][4] References1. ^Dutch Idioms and Expressions {{Advertising-stub}}2. ^[https://www.youtube.com/watch?v=mJipJwDPJ-g Original advertisement on YouTube] 3. ^Law on Wetten.overheid.nl 4. ^[https://books.google.com.sg/books?id=Fciz138xgHwC&pg=PA59&lpg=PA59&dq=purple+crocodile+%22red+tape%22&source=bl&ots=S6wAAKMNoU&sig=EU63kxoDe2ao7zylVBqbQmHXAXY&hl=en&ei=nE5FTpb8MZDNrQe61tDyAw&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBwQ6AEwAQ#v=onepage&q&f=false Cutting red tape: administrative simplification in the Netherland] 2 : Advertising characters|Dutch words and phrases |
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