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词条 RAW artists
释义

  1. History and growth

  2. Business model and controversy

  3. References

  4. External links

RAW artists (RAW:natural born artists) is an international arts organization that operates in the United States, Canada and Australia. It has been criticized as a "pay to play" organization.[1]

History and growth

RAW was founded in 2009 by its CEO Heidi Luerra[1][2] and now marketing director and web designer Matthew Klahorst in Los Angeles, California. By 2011, RAW artists was located in 20 cities in the US.[3][4] RAW also has locations in Australia.[5][6][7]

and Canada.[8]

Business model and controversy

RAW artists' business model has been compared to that of multi-level-marketing (MLM) or a pyramid scheme.[1] RAW artists hires sub-contractors and pays them based on the amount of aspiring artists they can sign on to do a show.[1] Artists have to pay RAW artists $300 to have access to display their material at a show with other artists, they are then expected to sell tickets to the event RAW to other people to attempt to pass off the fee.[9] RAW does not provide any further compensation to the artists involved. This business practice has led to criticism from some artists, who have derided RAW as "pay-to-play".[10][11] The business model has been called a scam, and has been criticized for being profit oriented, not paying contractors, and having poorly curated shows.[12] RAW Artists' CEO, Heidi Luerra stated, "My response to anyone that assumes we are a scam or a pyramid scheme is simply that we’re not."[9] Artists who have attended events have had their profiles taken off of the RAW artists website upon failure to make payment.[9]

In response to criticism, RAW artists began an internal operation to have employees of the company spam various review websites with positive feedback.[9] RAW then hired search engine optimization experts to ensure positive feedback appeared above negative feedback on their company in internet search results.[9]

References

1. ^Tharpe, Melonie (2012) "Meet Eleanor: curator of curious art extravaganzas" Retrieved from theFeedAtlanta website: http://www.thefeednation.org/meet-eleanor-curator-of-curious-art-extravaganzas/
2. ^Buena, Christy (2010) "Interview with Heidi Luerra, RAW:Natural Born Artists' Founder" Retrieved from Disarray Magazine website: http://www.disarraymagazine.com/2010/12/interview-with-heidi-luerra-rawnatural.html

3. ^Breeding, Ashley (2010), "Cultivating RAW talent". Retrieved from Coastline Pilot website
4. ^Miami New Times (2012) "Best Arts Collective RAW:Natural Born Artists"
5. ^Brook, Lucy (2012) Kristen Wehlow – RAW Brisbane. Retrieved from The Native Press website: {{cite web |url=http://thenative.com.au/kristen-wehlow-raw-brisbane/ |title=Archived copy |accessdate=2013-05-16 |deadurl=yes |archiveurl=https://web.archive.org/web/20130504090750/http://thenative.com.au/kristen-wehlow-raw-brisbane/ |archivedate=2013-05-04 |df= }}
6. ^Michaud, Debbie (2012) "RAW artist throwdown at Terminal West" Retrieved from Creative Loafing website: http://clatl.com/freshloaf/archives/2012/06/29/raw-artist-throwdown-at-terminal-west
7. ^Thomas, Anthony (2012) Hear Them RAW! Retrieved from Moustache Magazine website: http://www.moustachemagazine.com/2012/08/hear-them-raw/
8. ^"RAW: Montreal". Confront Magazine. by Michelle Normandeau.
9. ^{{cite news |last1=Cross |first1=Danny |title=Your Name Here |url=https://www.citybeat.com/home/article/13005437/your-name-here |accessdate=31 March 2019 |work=CityBeat Cincinnati |date=12 March 2014 |language=en}}
10. ^{{cite web |last1=Zaragoza |first1=Alex |title=Beef Week: A RAW Deal for Local Artists |url=https://www.voiceofsandiego.org/topics/arts/beef-week-a-raw-deal-for-local-artists/ |publisher=Voice of San Diego |accessdate=26 November 2018}}
11. ^{{cite web |last1=Gibson |first1=Dan |title=Article About RAW: Natural Born Artists Might Confirm What You Thought About the Organization |url=https://www.tucsonweekly.com/TheRange/archives/2014/03/14/article-about-raw-natural-born-artists-might-confirm-what-you-thought-about-the-organization |publisher=Tucson Weekly |accessdate=26 November 2018}}
12. ^{{cite web |last1=Hortillosa |first1=Summer Dawn |title=RAW artists, international arts organization, schedules exhibit in Hudson County |url=https://www.nj.com/jjournal-news/index.ssf/2014/02/raw_artists_schedule_a_exhibit.html |publisher=Jersey Journal |accessdate=26 November 2018}}

External links

  • {{Official website|rawartists.org}}

2 : International artist groups and collectives|Arts organizations established in 2009

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