| 词条 | Reflektion |
| 释义 |
| name = Reflektion | logo = Reflektion_logo,_updated_August_2015.png | foundation = 2012 | location = San Mateo, California | founder = Amar Chokhawala | industry = E-Commerce, Predictive Analytics | url = {{URL|http://reflektion.com/}} }} Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012. Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue by 20%+ (on average) for leading digital retailers.[1] The solution, referred to as Individualized Commerce, captures shopper preferences and behavior, and quickly responds to site visitors with the most individually relevant merchandise and site-search results. Chokhawala founded the company after an 11-year stint at Google,[2] where he developed similar user modeling and semantic learning techniques for the Adsense, Gmail and Google Books platforms. Notable clients using the Reflektion platform include The Walt Disney Company, Uniqlo, Gander Mountain, Godiva, and The Green Bay Packers.[3] Published client results include Surfboard retailer O’Neill,[4] which reported a 26% increase in conversion rate, 85% increase in user engagement, and 17% increase in average order size. Based in San Mateo, California, Reflektion has gone through two major rounds of venture capital fundraising. The company has raised $29.3 million since 2012, with $18 Million in Series B Funding Led by Battery Ventures[5] in February 2016 and $8 million[6] of that coming in as Series A funding through Intel Capital and Nike[7] in March, 2014. Reflektion was named one of the “Top 100 Most Promising Big Data Companies”[8] by industry magazine CIO Review in 2014. Reflektion was selected by a board of National Retail Federation judges as the final winner of the 2015 Shop.org Digital Startup of The Year award.[9] References1. ^{{Cite web|title = Startup of the Year delivers on the promise of personalization|url = https://nrf.com/news/startup-of-the-year-delivers-the-promise-of-personalization|website = National Retail Federation|access-date = 2016-02-23|last = elenstarj@nrf.com}} 2. ^{{cite web |url=http://reflektion.com/about.html |title=About Reflektion}} 3. ^{{Cite web|title = Reflektion Closes $18 Million in Series B Funding Led by Battery Ventures|url = http://www.marketwired.com/press-release/reflektion-closes-18-million-in-series-b-funding-led-by-battery-ventures-2099148.htm|website = Marketwire|access-date = 2016-02-23}} 4. ^{{cite web |url=http://www.retailtouchpoints.com/features/retail-success-stories/o-neill-amplifies-site-engagement-by-85-with-site-personalization |title=O’Neill Amplifies Site Engagement By 85% With Site Personalization |last=Fiorletta|first=Alicia |date=March 19, 2014 |work= |publisher=Retail Touch Points}} 5. ^{{Cite web|title = A Personal Shopper at Your Fingertips: How Reflektion is Tapping Artificial Intelligence to Revolutionize E-Commerce - Powered by Battery|url = https://www.battery.com/powered/a-personal-shopper-at-your-fingertips-how-reflektion-is-tapping-artificial-intelligence-to-revolutionize-e-commerce/|website = Powered by Battery|access-date = 2016-02-23|language = en-US}} 6. ^{{cite web |url=https://techcrunch.com/2014/03/04/reflektion-raises-8m-from-intel-nike-to-help-retailers-predict-what-shoppers-will-buy-next/ |title=Reflektion Raises $8M From Intel, Nike To Help Retailers Predict What Shoppers Will Buy Next |last=Mishra|first=Pankaj |date=March 4, 2014 |work= |publisher=TechCrunch}} 7. ^{{cite web |url=https://venturebeat.com/2014/03/04/reflektion-raises-8m-to-hypothesize-about-what-you-want-to-buy/ |title=Reflektion raises $8M to hypothesize about what you want to buy |last=Novet|first=Jordan |date=March 4, 2014 |work= |publisher=VentureBeat}} 8. ^{{cite web |url=http://www.cioreview.com/outlook/top-100-most-promising-big-data-companies-cid-15-rnktid-3.html |title=Reflektion: Predictive Analytics to Power Brand Managing and Marketing |work= |publisher=CIO Review}} 9. ^{{Cite web|title = Reflektion Named Winner of Shop.org Startup of the Year Competition|url = https://nrf.com/media/press-releases/reflektion-named-winner-of-shoporg-startup-of-the-year-competition|website = National Retail Federation|access-date = 2016-02-23|last = reynoldst@nrf.com}} External links
3 : Marketing performance measurement|Companies based in San Mateo, California|2012 establishments in California |
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