| 词条 | Russky Product |
| 释义 |
| name = Russky Produkt OAO (Russian Product) | image= | image_size=300px | foundation = 1996 | location_city = Russia, Moscow | homepage = {{URL|http://www.rusprod.ru/}} }} Russky Produkt OAO is the leading domestic producer of groceries among the enterprises of the Russian food industry. Under the trade mark Russky Produkt production capacities of the following enterprises were brought together: the Moscow experimental combine of food concentrates "Coloss", the macaroni factory "Supermak" and the Detchinskiy plant, of vegetable concentrates. The company works in the majority of grocery market segments. About 80% of the turnover of the Joint Stock Company Russky Produkt is broken up into 4 commodity groups: the dehydrogenated soups, potato chips, coffee, and tea. Today Russky Produkt is a contemporary and highly technological enterprise, with a developed infrastructure of production and a production line, which includes a significant portfolio of brands. Such brands include: the potato chips Moscovskiy Kartofel, the Bodrost tea brand, the groceries brand Russkiy Product + the soups brand Dachniy, the pasta division Supermak, and the oat flakes Hercules; which have obtained truly national acknowledgement. The company has branch offices in the cities of St. Petersburg, Samara, Novosibirsk, Khabarovsk, Nizhniy Novgorod, Rostov-on- Don, and Yekaterinburg. The company's products are sold in stores from Vladivostok to Brest and the number of regular personnel of the company exceeds 2000 people. HistoryThe company was founded in 1996 as the one of largest and most contemporary of the time, in the field of foodstuffs manufacturing. Between 1996-97 under a steady process of restructuring and unification, the joint stock company Russian Product, came into being.[1] ProductsThe company operates in most segments, producing dehydrated soups, potato chips, cereal, noodles, coffee, tea, instant chicory, coffee beverages, dehydrated jelly, spices and seasonings, semi-finished products for the preparation of pastries.[2] Major competitorsRussky Produkt's largest international competitors are Nestle, Kraft Foods, Unilever and Mars Incorporated. International Competitors comprise approximately 65% of the Russian Market. Financial problemsThe company faced financial problems in early 2014, so it plans to improve business efficiency via enhancement of production capacity, introduction of state-of-the art equipment and product portfolio optimisation. Russky Produkt OAO is likely to introduce new products within sweet and savory segment and to restyle its grocery range. The company intends to strengthen its position in the regions through expansion and increasing its distribution network.[3] References1. ^{{cite web|url=http://www.spectrum-group.ru/eng/about/confidence/russkiy_product/|accessdate=13 March 2014|deadurl=yes|archiveurl=https://archive.is/20140313210241/http://www.spectrum-group.ru/eng/about/confidence/russkiy_product/|archivedate=13 March 2014|df=}} 2. ^{{cite web|url=http://www.rusprod.ru/about/|accessdate=13 March 2014|title=О нас (About us)|language=ru}} 3. ^{{cite web|url=http://www.marketresearch.com/Euromonitor-International-v746/Russky-Produkt-OAO-Packaged-Food-7524792/|accessdate=13 March 2014|title=Russky Produkt OAO in Packaged Food (Russia)}} 3 : Companies established in 1996|Food and drink companies of Russia|Companies based in Moscow |
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