| 词条 | Tazo |
| 释义 |
| name = Tazo Tea Company | logo = Tazo logo.svg | type = Subsidiary | industry = Beverage | foundation = 1994 in Portland, Oregon | founder = Steven Smith[1] | location_city = Kent, Washington | area_served = Global | key_people = | products = Teas and herbal teas | services = | revenue = | operating_income = | net_income = | assets = | equity = | owner = | num_employees = Approximately 50 (2010) | parent = Unilever (2017–present) | divisions = | subsid = | footnotes = | location_country = United States | num_stores = | homepage = www.tazo.com }}Tazo Tea Company is a tea and herbal tea blender and distributor founded in Portland, Oregon, now a division of Unilever based in Kent, Washington.[2] HistoryTazo ({{IPAc-en|t|ɑː|'|z|oʊ}}) Tea was founded in 1994 by Steven Smith.[1] The manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company.[3] Tazo approached Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million.[4] Starbucks opened the first Tazo-branded tea shop in November 2012.[5] It closed a year later and was converted into a Teavana store.[6] In November 2017, Starbucks sold Tazo to Unilever for $384 million.[7] MarketingThe company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea." Until 2013, the logo used the Exocet typeface, slightly modified. For example, the T in Tazo was changed for readability purposes in 2006 by sliding the cross-piece toward the top of the letter. See also
References1. ^1 [https://www.nytimes.com/2015/03/26/business/steven-smith-tea-explorer-dies-at-65.html Roberts, Sam. (2015, March 25). "Steven Smith, a 'Marco Polo' of American tea, dies at 65,"] The New York Times. Accessed: March 29, 2015. 2. ^{{cite web |url=http://www.beportland.com/food/tazo-tea-moving-to-kent-wa |title=Tazo Tea Moving to Kent, WA; Starbucks Wants to Consolidate Operation |publisher=bePortland LLC |accessdate=February 21, 2013 }} 3. ^{{cite web|url=http://www.natcinc.com/|title=North American Tea|publisher=}} 4. ^{{cite news |url=http://www.bizjournals.com/seattle/stories/1999/01/11/daily15.html |title=Starbucks will buy Tazo tea company |periodical=Puget Sound Business Journal |at=bizjournals.com |date=January 13, 1999 |accessdate=November 13, 2012 }} 5. ^{{cite news |author=Candice Choi |author2=Sarah Skidmore |title=Starbucks Buys Teavana |date=November 14, 2012 |publisher=The Huffington Post |url=http://www.huffingtonpost.com/2012/11/15/starbucks-buys-teavana-holdings_n_2136048.html }} 6. ^{{cite news|title=Starbucks to open first 'tea bar' in New York City |publisher=New York Daily News|url=http://www.nydailynews.com/life-style/eats/starbucks-open-tea-bar-new-york-city-article-1.1494103 }} 7. ^{{Cite news|url=https://www.usatoday.com/story/money/2017/11/02/starbucks-sells-tazo-tea-brand-univeler-focuses-teavana-instead/826529001/|title=Starbucks sells Tazo tea brand to Unilever, focuses on Teavana instead|work=USA TODAY|access-date=2017-11-03|language=en}} External links{{Commons category}}
8 : Food manufacturers of the United States|Manufacturing companies based in Portland, Oregon|Tea brands in United States|Starbucks|Unilever brands|Food and drink companies established in 1994|Companies based in Kent, Washington|1994 establishments in Oregon |
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