| 词条 | Scotty Brand Ltd |
| 释义 |
|name = Scotty Brand Ltd |image = |size = |caption = |abbreviation = SBL |formation = |status = |purpose = Umbrella branding organisation selling and promoting food and drink from Scotland |location = 251 Stirling Road, Airdrie, North Lanarkshire, ML6 7SP |region_served = Scotland |membership = |leader_title = General Manager |leader_name = Richard Allison |main_organ = |parent_organization = Albert Bartlett |affiliations = |budget = |website = Scotty Brand }}Scotty Brand Ltd is a commercial organisation which markets and sells quality food and drink products from Scotland.[1] Operating Scotty Brand as an umbrella brand, they work with a number of Scottish producers to formally coordinate activities and pool resources.[2] ProductsProducts include potatoes,[3] soft fruit (strawberries and raspberries).[4] and prepared vegetables (casserole vegetables and scotch broth).[5] In March 2013, the company announced the launch of a Coleslaw and Potato Salad.[6] In November 2013, 3 flavours of Fresh Soup were launched - Lentil, Scotch Broth and Potato & Leek.[7] In April 2014, it was announced that the company would list a range of Scotch Beef Burgers in Morrisons in Scotland.[8] The range was extended further in May 2014 with the addition of tomatoes grown in the Clyde Valley.[9] Further products will be added to the line up,[10] including Salmon.[11] HistoryScotty Brand Ltd was established in 2011 as a subsidiary of Albert Bartlett Ltd, with inaugural Managing Director Paul McLaughlin, former Chief Executive of Scotland Food & Drink.[12][13] The Scotty Brand was first used in 1948 by the parent company's founder, Albert Bartlett, who sold beetroot under the branding.[14][15] Albert Bartlett's business began with a thirty-pound cast iron beetroot boiler, in his garage. The brand heritage and authenticity remain very closely linked to the original packaging. Current packaging can be found on the Company's website In September 2011, Scotty Brand appointed Billington Cartmel as their marketing agency to produce advertising, digital and social media content.[16] When Billington Cartmel closed their Scottish office in October 2013, Scotty Brand became an inaugural client of Guy & Co, which was started by Billington's former Business Director David Guy.[17] The first billboard campaign went live in November 2011[18] In April 2012, Scotty Brand announced a sponsorship deal with Disney Pixar to promote the movie Brave.[19] The associated TV ad aired in July 2012.[20] This campaign won a Marketing Society Star Award in 2013.[21] In December 2013, Scotty Brand was listed at Number 30 in The Scottish Grocer magazine's Scottish Grocery Brands Review,[22] as compiled by Kantar Worldpanel. External links
References1. ^{{cite web|url=http://www.scotlandfoodanddrink.org/news/article-info/3970/a-brand-for-all-seasons.aspx|title=A Brand For All Seasons|publisher=Scotland Food & Drink|accessdate=04/10/2012}} {{Scotland topics}}2. ^{{cite web|url=http://www.bq-magazine.co.uk/success-story/scot/scotty-the-brave/|title=Scotty The Brave|publisher=Business Quarter Magazine|accessdate=04/10/2012|deadurl=yes|archiveurl=https://web.archive.org/web/20130116233929/http://bq-magazine.co.uk/success-story/scot/scotty-the-brave|archivedate=16 January 2013|df=dmy-all}} 3. ^{{cite web|url=http://www.scotlandfoodanddrink.org/news/article-info/1403/scotty-reaffirms-albert-bartletts-local-message.aspx|title=Scotty Brand Reaffirms Albert Bartletts Local Message|publisher=Scotland Food & Drink|accessdate=05/12/2011}} 4. ^{{cite web|url=http://www.thefreelibrary.com/%22Scotty%22+Brand+are+back+after+60+years.-a0265150617|title=Scotty Brand are back after 60 Years|publisher=The Daily Record|accessdate=12/05/2011}} 5. ^{{cite web|url=http://www.scotlandfoodanddrink.org/news/article-info/3209/scotty-brand-expands-on-scottish-high-street.aspx|title=Scotty Brand Expands on Scottish High Street|publisher=Scotland Food & Drink |accessdate=05/01/2012}} 6. ^{{cite web|url=http://www.talkingretail.com/products/product-news/scotty-brand-unveils-coleslaw-and-potato-salad-pots/|title=Scotty Brand Unveils Coleslaw and Potato Salad Pots|publisher=Talking Retail|accessdate=01/04/2013}} 7. ^{{cite web|url=http://www.scottishgrocer.co.uk/2013/11/three-for-the-pot-scotty-brand/|title=Three for the pot – Scotty Brand|publisher=The Scottish Grocer|accessdate=2014-04-16}} 8. ^{{cite web|url=http://www.thegrocer.co.uk/fmcg/fresh/morrisons-lists-scotch-beef-burgers-from-scotty-brand/356169.article|title=Morrisons lists Scotch Beef from Albert Bartlett's Scotty Brand|publisher=The Grocer|accessdate=2014-04-16}} 9. ^{{cite web|url=http://www.heraldscotland.com/business/people/growing-demand-for-gourmet-tomatoes-sparks-funding-deal.24021025|title=Growing Demand For Gourmet Tomatoes Sparks Funding Deal|publisher=The Herald Scotland|accessdate=2014-05-16}} 10. ^{{cite web|url=http://findarticles.com/p/articles/mi_qn4156/is_20110925/ai_n58192392/|title=Scotty Brand|publisher=The Sunday Herald (via findarticles.com)|accessdate=01/11/2011}} 11. ^{{cite web|url=http://www.thegrocer.co.uk/fmcg/fresh/fish/bartlett-takes-scotty-brand-beyond-fresh-with-salmon-launch/232641.article#|title=Bartlett takes Scotty Brand beyond fresh with salmon launch|publisher=The Grocer |accessdate=04/10/2012}} 12. ^{{cite web|url=http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=218022|title=Albert Bartlett signs up McLaughlin to spearhead Scotty push |publisher=The Grocer|accessdate=12/05/2011}} 13. ^{{cite web|url=http://www.scotlandfoodanddrink.org/news/article-info/2142/scotland-food-and-drink-chief-executive-announces-departure.aspx|title=Scotland Food & Drink Chief Executive Announces Departure |publisher=Scotland Food & Drink|accessdate=12/05/2011}} 14. ^{{cite web|url=http://www.albert-bartlett.co.uk/scotty|title=Taking Traditional Values into Modern Times|publisher=Albert Bartlett|accessdate=2011-10-13|deadurl=yes|archiveurl=https://web.archive.org/web/20111019112325/http://www.albert-bartlett.co.uk/scotty|archivedate=19 October 2011|df=dmy-all}} 15. ^{{cite web|url=http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=213461|title=Albert Bartlett gives Scottish their very own branded spud|publisher=The Grocer|accessdate=02/11/2011}} 16. ^{{cite web|url=http://www.thedrum.co.uk/news/2011/09/01/scotty-brand-appoints-billington-cartmell-edinburgh-marketing|title=Scotty Brand Appoints Billington Cartmell|publisher=The Drum|accessdate=2011-10-14}} 17. ^{{cite web|url=http://www.thedrum.com/news/2013/10/18/guy-co-opens-billington-cartmells-scottish-client-base-edrington-scotty-brand-and|title=Guy & Co opens with Billington Cartmell's Scottish client base; Edrington, Scotty Brand and Albert Bartlett|publisher=The Drum|accessdate=2013-10-18}} 18. ^{{cite web|url=http://www.scotlandfoodanddrink.org/news/article-info/3054/scotty-brand-launches-billboard-campaign-in-scotland.aspx|title=Scotty Brand Launches Billboard Campaign|publisher=Scotland Food & Drink|accessdate=05/01/2012}} 19. ^{{cite web|url=http://www.scotsman.com/scotland-on-sunday/scotland/brave-gives-kiss-of-life-to-scotty-brand-potatoes-1-2222786|title=Brave Gives Kiss of Life to Scotty Potatoes|publisher=Scotland on Sunday|accessdate=09/04/2012}} 20. ^{{cite web|url=http://www.tellyads.com/show_movie.php?filename=TA15079|title=Scotty Brand Potatoes – Brave|publisher=Tellyads|accessdate=2013-03-22}} 21. ^{{cite web|url=http://www.fruitnet.com/fpj/article/158568/scotty-brand-named-a-marketing-star|title=Scotty Brand named a marketing star|publisher=Fresh Produce Journal|accessdate=2013-06-11}} 22. ^{{cite web|url=http://www.scottishgrocer.co.uk/2013/12/our-favourite-tastes-of-home|title=Scottish Brands Review 2013|publisher=The Scottish Grocer|accessdate=2013-12-27}} 4 : Food industry trade groups|Food and drink companies of Scotland|Scottish brands|Companies based in North Ayrshire |
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