请输入您要查询的百科知识：

　

词条 Secret (app)
释义

  1. History

     Launch and initial buzz  Legal challenges in Brazil  Redesign and change of focus  Shutdown of the app and the company 

  2. Reception

     Reception upon release and growth  Reception upon shutdown 

  3. See also

  4. References

  5. External links

{{merge from|David Byttow|date=December 2018}}{{Infobox software
|name = Secret
|caption = Share with friends, anonymously
|title = Secret
|developer = Secret, Inc
|released = {{Start date and age|2014|01|30}}
|status = Inactive
|operating system = iOS, Android
|genre = Social Networking
|website = {{URL|secret.ly}}
}}Secret was an iOS and Android app service that allowed people to share messages anonymously within their circle of friends, friends of friends, and publicly. It differs from other anonymous sharing apps such as PostSecret, Whisper, and Yik Yak in that it was intended for sharing primarily with friends, potentially making it more interesting and addictive for people reading the updates.[1] It was founded by David Byttow, the former lead for Square Wallet, and Chrys Bader-Wechseler, a former Google product manager at Google+, Photovine and YouTube.[2] Bader-Wechseler left the company in January 2015, with the stated reason that the company's shift away from beautiful design and towards more minimalistic design meant that he felt he was no longer the best person to be at the helm of the company.[3] Byttow announced the shutdown of the app and the company on April 29, 2015.[4][5][6][7]

History

Launch and initial buzz

In December 2013, TechCrunch reported the existence of Secret (then in stealth, so its purpose was unclear), and also that it was raising $1.2 million, based on a Securities and Exchange Commission filing.[2][4]

The app was released privately within Silicon Valley over the next two months. It started receiving press coverage in early February 2014, where it was revealed that the company had raised $1.4 million from Kleiner Perkins Caufield & Byers, Google Ventures, Alexis Ohanian and Garry Tan through their Initialized Capital vehicle, Index Ventures, Matrix Partners, SV Angel, and Fuel Capital.[1] A number of technology news websites billed Secret as the latest craze in Silicon Valley.[5][6][13][7]

False rumors about an impending acquisition of Evernote were circulated via Secret in early February 2014.[5][8] Business Insider reported rumors (circulated on Secret) that Secret was about to acquire Whisper, another anonymous sharing app.[9]

On February 10, Mashable reported that clothing retailer Gap was the first brand to join Secret.[10]

On February 13, 2014, Secret launched a Bug Bounty program for hackers who found vulnerabilities in its app.[11] On February 14, Forbes reported that Secret would add more privacy controls.[12] This happened on February 21: Secret added subscribe/unsubscribe options, post flagging, and unlinking options.[13]

On May 21, Secret became available globally and also launched on the Android operating system.[14] Secret added some more improvements in June: the launch of "Secret Dens" for schools and workplaces on June 9,[15] and the ability to have a feed with only friends' posts on June 16.[16]

On July 14, 2014, Secret announced that it had raised a $25 million Series B. Funders included Index Ventures, Redpoint Ventures, Garry Tan and Alexis Ohanian, SV Angel, Fuel Capital, Ceyuan Ventures, and anonymous investors.[17][18]

Legal challenges in Brazil

On August 18, 2014 a Brazilian court granted a preliminary injunction to a public prosecutor that prohibits companies such as Apple, Google, and Microsoft from distributing the app and also compels the three companies to remotely delete the app on users' devices.[19] The prosecutor sought the injunction after receiving user complaints of bullying. Currently, a user's only means of redress against bullies is to send a letter in English to an American judge via the Brazilian foreign ministry, essentially leaving Brazilian users powerless. The decision itself is based on chapter 5, article 1 of the Brazilian constitution. The article states, "the expression of thought is free, anonymity being forbidden." [20] The judge ruled this makes Secret's promise of anonymity unconstitutional. The three American companies were given ten days to comply before facing fines of 20,000 reals ($8,870) a day. The three American tech giants have the chance to appeal ahead of a final ruling.

After the Brazilian courts hearing, the developers included new features for both the Android and iOS versions of the app aimed at safeguarding user privacy. After the changes, users can only use photos taken at the time of a posting, rather than images previously stored on the device. This was a direct response to the court's concerns about the use of private images without consent. An improved screening process was also implemented to prevent certain feelings, keywords and images being published. The company's team investigates possible violations and users are notified of any potential breach.[21]

Redesign and change of focus

In December 2014, the company announced it would launch a faster 2.0 version with new chat features.[22]

In January 2015, Secret launched its first "geofenced feed" at the CES conference, where both making and viewing posts was restricted to people within the geographical location of the conference.[23] Later that month, Secret co-founder Bader-Wechseler left the company, with the stated reason that the company's shift away from beautiful design and towards more minimalistic design meant that he felt he was no longer the best person to be at the helm of the company.[3]

In March 2015, it was revealed that the company was working on new apps based on what they had learned about user needs from the Secret app, but intended to continue to retain the original product.[33][24] It was also revealed that Secret Dens were being used extensively internally at companies such as Google, Facebook, and Twitter.[25]

Shutdown of the app and the company

On April 29, 2015, Secret's founder and CEO David Byttow, announced his decision to shut the company down, claiming that the way people were using the app, including the spreading of malicious rumors, was not in line with what he had originally envisioned.[4][5][26] The app was removed from the iOS and Android stores. Byttow intended to use the next two weeks to wind the company down, return money to investors, and delete all user data accumulated by the company.[27] Of the decision to shut down the company and return the money to investors rather than attempt to pivot, he wrote: "Innovation requires failure, and I believe in failing fast in order to go on and make only new and different mistakes." He also promised to eventually publish postmortems "so that others can learn from the unique mistakes and challenges we faced and the wisdom gained from such an incredible 16 months."[26][28]

Reception

Reception upon release and growth

Technology commentators likened Secret to the shuttered app PostSecret and the app Whisper, all part of a growing trend towards anonymous and quasi-anonymous sharing, a pushback against Facebook's successful push to encourage real name use throughout the Internet.[1][29]

An article in The Guardian argued that although Secret was fast becoming a craze, we should be more cautious about what we share and whom we trust online.[30]

Detailed reviews of Secret were published in Technology Review[31] and TechCrunch.[32]

On July 31, 2014, Sarah Lacy published a lengthy critique of Secret in PandoDaily, noting that one of the app's main use cases was to spread malicious lies about people and organizations, and that she was puzzled that investors she considered ethical were considering investing in the company. She also suggested that there was a reasonable chance that the app would lead to teen suicides due to bullying and lies being spread about people.[33] Secret co-founder David Byttow dismissed the post in a tweet, noting that it sent very little traffic to Secret's website. Paul Carr responded on PandoDaily,[34] and Secret's PR representative expressed disappointment saying she didn't like it when people wrote bad things about others without talking to them first. Carr responded again, noting the irony of the tweet given Secret's main use case.[35] The news was covered on the Huffington Post front page for about a day.[36] Lacy wrote a follow-up post a week after her initial post, discussing events that had transpired over the week and their implications for her thesis.[37]

Reception upon shutdown

Upon the shutdown of the app, Mike Isaac wrote in the New York Times that Secret's rapid rise, subsequent fall and eventual shutdown illustrated the "flash-in-the-pan" nature of many Silicon Valley companies.[38] The article also noted that the co-founders had cashed out to the tune of $3 million each during an earlier round of fundraising, raising questions of their commitment to and confidence in the long-term vision and success of the company.[38] Issie Lapowsky, writing for Wired Magazine, noted: "founder David Byttow seems to have realized what the rest of us have known all along: anonymity makes people into total assholes" but later in the article questioned whether, if Secret had enjoyed the traction that competitor Yik Yak had, Byttow would still shut the company down.[39]

See also

  • Anonymous social media
  • Whisper (app)
  • PostSecret
  • Yik Yak

References

1. ^1 2 {{cite web|url=https://techcrunch.com/2014/02/03/anonymitys-moment-secret-is-like-facebook-for-what-youre-really-thinking/|title = Anonymity’s Moment: Secret Is Like Facebook For What You’re Really Thinking|last = Cutler|first = Kim-Mai|date = February 3, 2014|accessdate = February 18, 2014|publisher = TechCrunch}}
2. ^1 {{cite web|url=https://techcrunch.com/2013/12/06/secret/|title = Former Square Wallet Lead, Google PM Raise $1.2M For Secret (Which Is A Secret)|last = Cutler|first = Kim-Mai|date = December 6, 2013|accessdate = February 18, 2013}}
3. ^1 {{cite web|url=https://techcrunch.com/2015/01/29/secret-co-founder-chrys-bader-wechseler-steps-down-because-its-not-about-design-anymore/|title = Secret Co-Founder Chrys Bader-Wechseler Steps Down Because It’s Not About Design Anymore|date = January 29, 2015|accessdate = April 5, 2015|publisher = TechCrunch}}
4. ^{{cite web|url=https://www.sec.gov/Archives/edgar/data/1592684/000159268413000001/xslFormDX01/primary_doc.xml|title = SEC FORM D|accessdate = February 18, 2014}}
5. ^1 {{cite web|url=https://techcrunch.com/2014/02/06/that-secret-app-is-becoming-silicon-valleys-new-blind-item/|title = That Secret App Is Becoming Silicon Valley’s New Blind Item|last = Lawler|first = Ryan|date = February 5, 2014|accessdate = February 18, 2014|publisher = TechCrunch}}
6. ^{{cite web|url=http://techland.time.com/2014/02/08/secret-app/|title = ‘Secret’ Blackberry App Is Silicon Valley’s Newest Obsession. It's honest. It's fake. It's nice. It's mean. And sometimes you can't tell which is which.|last = McCracken|first = Harry|date = February 8, 2014|accessdate = February 18, 2014|publisher = Time Magazine Techland blog}}
7. ^{{cite web|url=https://www.forbes.com/sites/markrogowsky/2014/02/10/do-you-want-to-know-a-secret-download-this-app/|title = Do You Want To Know A Secret? Download This App|last = Rogowsky|first = Mark|date = February 10, 2014|accessdate = February 18, 2014|publisher = Forbes}}
8. ^{{cite web|url=http://mashable.com/2014/02/06/secret-evernote-viral-hoax/|title = Anonymous Blogging App Secret Produces Its First Viral Hoax|date = February 6, 2014|accessdate = February 18, 2014|publisher = Mashable|last = Abbruzzese|first = Jason}}
9. ^{{cite web|url=http://www.businessinsider.com/secret-app-2014-2|title = Two Ex-Googlers Have A New App For Sharing Secrets, And Here's What People Are Saying About Silicon Valley On It|last = Dickey|first = Megan Rose|date = February 7, 2014|accessdate = February 18, 2014|publisher = Business Insider}}
10. ^{{cite web|url=http://mashable.com/2014/02/10/secret-brands/|title = Secret's Out: Gap Claims to Be First Brand on Anonymous Sharing App|last = Fiegerman|first = Seth|date = February 10, 2014|accessdate = February 18, 2014|publisher = Mashable}}
11. ^{{cite web|url=https://techcrunch.com/2014/02/13/secret-bug-bounty-launch/|title = Secret Launches Bug Bounty Program For Hackers Who Find Vulnerabilities In Its App|last = Lawler|first = Ryan|date = February 13, 2014|accessdate = February 18, 2014|publisher = TechCrunch}}
12. ^{{cite web|url=https://www.forbes.com/sites/parmyolson/2014/02/14/anonymous-app-secret-will-add-more-privacy-controls/|title = Anonymous App 'Secret' Will Add More Privacy Controls|last = Olson|first = Parmy|date = February 14, 2014|accessdate = February 18, 2014|publisher = Forbes}}
13. ^{{cite web|url=https://techcrunch.com/2014/02/21/secret-adds-subscribeunsubscribe-options-post-flagging-unlinking-and-more/|title = Secret Adds Subscribe/Unsubscribe Options, Post Flagging, Unlinking And More|last = Etherington|first = Darrell|date = February 21, 2014|accessdate = February 23, 2014|publisher = TechCrunch}}
14. ^{{cite web|url=https://techcrunch.com/2014/05/21/secret-android-international/|title = Anonymish Sharing App Secret Launches On Android And Opens Up Internationally|last = Lawler|first = Ryan|date = May 21, 2014|accessdate = September 6, 2014|publisher = TechCrunch}}
15. ^{{cite web|url=https://techcrunch.com/2014/06/09/secret-is-taking-its-anonymous-networking-app-to-schools-workplaces-with-new-secret-dens-feature/|title = Secret Is Taking Its Anonymous Networking App To Schools, Workplaces With New “Secret Dens” Feature|last = Perez|first = Sarah|date = June 9, 2014|accessdate = September 6, 2014|publisher = TechCrunch}}
16. ^{{cite web|url=https://techcrunch.com/2014/06/16/secret-finally-lets-all-your-freaky-friends-have-their-own-feed/|title = Secret Finally Lets All Your Freaky Friends Have Their Own Feeds|last = Buhr|first = Sarah|date = June 16, 2014|accessdate = September 6, 2014|publisher = TechCrunch}}
17. ^{{cite web|url=https://medium.com/secret-den/onward-3d2e17e83199|title = Onward: the next six months|date = July 14, 2014|accessdate = September 6, 2014|publisher = Medium.com}}
18. ^{{cite web|url=https://techcrunch.com/2014/07/14/anonymish-app-secret-has-raised-another-25m-adds-facebook-login-and-collections/|title = Anonymish App Secret Has Raised Another $25M, Adds Facebook Login And Collections|last = Lunden|first = Ingrid|date = July 14, 2014|accessdate = September 6, 2014}}
19. ^{{cite web|url=https://arstechnica.com/tech-policy/2014/08/brazil-court-to-apple-google-wipe-anonymous-sharing-app-off-users-phones/|title = Brazil court to Apple, Google: wipe anonymous sharing app off users phones|last = Geuss|first = Megan|date = August 21, 2014|accessdate = August 25, 2014|publisher = Ars Technica}}
20. ^{{cite web|url=http://www.v-brazil.com/government/laws/titleII.html|title = Brazil Constitution|accessdate = August 25, 2014}}
21. ^{{cite web|url=http://www.zdnet.com/secret-boosts-privacy-features-following-brazil-legal-woes-7000032941/|title=Secret Boosts Privacy Features Following Brazil Legal Woes|last=Mari|first=Angelica|date=August 25, 2014|accessdate=August 25, 2014|publisher=ZDNet}}
22. ^{{cite web|url=https://www.theverge.com/2014/12/18/7413417/secret-is-re-launching-as-a-faster-anonymous-social-network-with-chat|title = Secret is relaunching as a faster anonymous social network with chat|last = Newton|first = Casey|date = December 18, 2014|accessdate = April 5, 2015|publisher = The Verge}}
23. ^{{cite web|url=https://techcrunch.com/2015/01/05/the-temporary-backchannel/|title = Secret Wants To Be The Stream Of Consciousness For Live Events, Starting With CES|date = January 5, 2015|accessdate = April 5, 2015|publisher = TechCrunch|last = Constine|first = Josh}}
24. ^{{cite web|url=http://www.businessinsider.com/secret-may-be-pivoting-to-a-startup-incubator-2015-3|title = After pocketing millions and buying a Ferrari, Secret founder David Byttow may be pivoting his year-old startup yet again|last = Shontell|first = Alyssa|date = March 24, 2015|accessdate = April 5, 2015|publisher = Business Insider}}
25. ^1 {{cite web|url=https://techcrunch.com/2015/03/27/secret-plans/|title = Secret Is Working On New Apps, Won’t Shut Down Original Product|date = March 27, 2015|accessdate = April 5, 2015|last = Lunden|first = Ingrid|publisher = TechCrunch}}
26. ^1 2 {{cite web|url=https://www.forbes.com/sites/miguelhelft/2015/04/29/secret-the-100-million-social-app-shuts-down/|title = Secret, The $100 Million Social App, Shuts Down|date = April 29, 2015|accessdate = April 30, 2015|publisher = Forbes|last = Helft|first = Miguel}}
27. ^1 2 {{cite web|url=https://medium.com/secret-den/sunset-bc18450478d5|title = Sunset |last = Byttow|first= David|date = April 29, 2015|accessdate = April 30, 2015|publisher = Medium (service)}}
28. ^{{cite web|url=http://www.cnet.com/news/secrets-out-ceo-shuts-down-app/|title = Secret's out: CEO shuts down app. After going public just over a year ago, the struggling anonymous-messaging app is shut down by CEO David Byttow.|last = Collins|first = Terry|date = April 29, 2015|accessdate = April 30, 2015|publisher = CNet}}
29. ^{{cite web|url=https://online.wsj.com/news/articles/SB10001424052702304703804579379142655049348|title = New Apps Whisper and Secret Cater to a Craving to Dish Freely Messaging Services Offer Anonymity and a Web With Fewer Consequences|last = Rusli|first = Evelyn|date = February 12, 2014|accessdate = February 18, 2014|publisher = Wall Street Journal}}
30. ^1 {{cite web|url=https://www.theguardian.com/technology/2014/feb/13/secrecy-apps-privacy-social-networking|title = Would you really trust a 'secret' app to protect your secrecy? Anonymous sharing app Secret is all the rage in Silicon Valley, but we should be cautious about who we trust|last = Dredge|first = Stuart|date = February 13, 2014|accessdate = February 18, 2014}}
31. ^{{cite web|url=http://www.technologyreview.com/news/524721/can-you-keep-a-secret-app/|title = Can You Keep a Secret, App? Secret, a new app that lets you share honestly and anonymously, is addictive.|last = Metz|first = Rachel|date = February 14, 2014|accessdate = February 18, 2014|publisher = Technology Review}}
32. ^{{cite web|url=https://techcrunch.com/2014/02/09/my-secret-life/|title = My Secret Life|last = Lawler|first = Ryan|date = February 9, 2014|accessdate = February 18, 2014|publisher = TechCrunch}}
33. ^{{cite web|url=http://pando.com/2014/07/31/investors-have-to-stop-trying-to-justify-the-lies-and-libel-of-secret/|title = Investors have to stop trying to justify the lies and libel of Secret|last = Lacy|first = Sarah|authorlink = Sarah Lacy|date = July 31, 2014|accessdate = October 11, 2014|publisher = PandoDaily}}
34. ^{{cite web|url=http://pando.com/2014/08/01/secret-founder-doesnt-care-if-teenagers-kill-themselves-as-long-as-they-dont-cause-him-a-pr-headache/|title = Secret founder doesn’t care if teenagers kill themselves, as long as they don’t cause a PR headache|last = Carr|first = Paul|authorlink = Paul Carr (writer)|date = August 1, 2014|accessdate = October 11, 2014|publisher = PandoDaily}}
35. ^{{cite web|url=http://pando.com/2014/08/02/secrets-head-of-pr-apologizes-for-careless-and-flippant-response-to-teen-suicide-concerns/|title = Secret’s head of PR apologizes for “careless and flippant” response to teen suicide concerns|last = Carr|first = Paul|authorlink = Paul Carr (writer)|date = August 2, 2014|accessdate = October 11, 2014|publisher = PandoDaily}}
36. ^{{cite web|url=http://www.huffingtonpost.com/2014/08/01/secret-founder-doesnt-car_n_5643321.html|title = Secret founder doesn't care if teenagers kill themselves, as long as they don't cause a PR headache|date = August 1, 2014|accessdate = October 13, 2014|publisher = Huffington Post}}
37. ^{{cite web|url=http://pando.com/2014/08/03/now-weve-seen-secrets-ugly-soul-will-investors-act/|title = Now we’ve seen Secret’s ugly soul, will investors act?|last = Lacy|first = Sarah|authorlink = Sarah Lacy|date = August 3, 2014|accessdate = October 11, 2014|publisher = PandoDaily}}
38. ^1 2 3 {{cite web|url=https://www.nytimes.com/2015/04/30/technology/a-founder-of-secret-the-anonymous-social-app-shuts-it-down-as-use-declines.html|title = A Founder of Secret, the Anonymous Social App, Is Shutting It Down|last = Isaac|first = Mike|date = April 29, 2015|accessdate = April 30, 2015|publisher = New York Times}}
39. ^1 {{cite web|url=https://www.wired.com/2015/04/secret-shuts-down/|title = Secret shuts down because anonymity makes people mean|last = Lapowsky|first = Issie|date = April 29, 2015|accessdate = April 30, 2015|publisher = Wired Magazine}}

External links

  • {{official website}}

2 : Mobile social software|Anonymous social media
随便看

　

开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。

　

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间：2024/11/10 12:15:33