1. Background

2. Music

3. Recording

4. Critical reception

5. Commercial performance

6. Track listing

7. Personnel

8. Charts
    Weekly charts   Year-end charts  

9. Certifications

10. References

11. External links

• 1500
• Akon
• DJ Battlecat
• Brainz
• Chris Goodman
• Danja
• DJ DDT-Da Busta
• DJ Pooh
• Dr. Dre
• Fredwreck Nassar
• Frequency
• Jamie Foxx
• Mark Batson
• Mr. Porter
• N8
• Nottz
• Rhythum D
• Rick Rock
• Soopafly
• Stevie Wonder
• Terrace Martin
• The Neptunes
• Timbaland}}

Tha Blue Carpet Treatment is the eighth studio album by West Coast hip hop recording artist Snoop Dogg. It was released on November 21, 2006, by Doggystyle Records and Geffen Records. Recording sessions took place from November 2005 to September 2006 in several recording studios and artists such as Dr. Dre, The Neptunes, DJ Battlecat, DJ Pooh, Timbaland, Danja, Mark Batson, Terrace Martin, and Mr. Porter appear on the album, among others.

The album debuted at number 5 on the US Billboard 200, selling 264,000 copies in its first week.^[1] Upon its release, Tha Blue Carpet Treatment received generally positive reviews from music critics. The album was promoted with Tha Blue Carpet Treatment Mixtape, which was released a few days before the official album release.

Background

The title of the album, Tha Blue Carpet Treatment is a reference to the red carpet traditionally present at formal events. The blue color refers to Snoop Dogg's affiliation with the gang of crips, who often wear blue (as opposed to the primary color, red, of their rival gang, the bloods).{{Citation needed|date=April 2010}} The album cover underwent several revisions. In August 2006, the first concept art was revealed on Snoop Dogg's website. It features a cartoon dog (representing Snoop Dogg) displaying Crip gang signals, while standing on a blue carpet patterned-like bandana. The design has been used, which would have been the third of Snoop Dogg's album covers to use the cartoon for likeness of the rapper that was designed by his cousin Darryl Daniel. The updated version of his cover artwork was shown on the Late Show with David Lettermans 13th Anniversary Special on August 30, 2006, and that cover artwork features a parody of the famous Hollywood Sign, that reads "LONG BEACH". It has changed to its current version. Geffen posted this as the final cover for the album on their website.^[2]

Snoop Dogg directed to take the Long Beach back to its gangsta roots. The rapper told MTV.com about embracing his true nature to the album; stating, "I went right back to the 'hood", he said of his album's production. "I took it back to the basics. I've been making a lot of pop songs, lot of R&B songs. Songs that may have made my fans feel like I wavered from what I was naturally accustomed to doing. But I'm an entertainer and I entertain people and that's what I was feeling at the time. But right now, I'm feeling like going right back to the 'hood". Pharrell said that the rapper's music video, "Vato" will not only show his gangsta side, but will also tackle the issue of violence between African Americans and Hispanics at Los Angeles, California and call for racial unity. Snoop Dogg would teamed up with well-known DJs from the West, to the East, and to the South by releasing Tha Blue Carpet Treatment Mixtape, which was hosted by DJ Skee, DJ Whoo Kid and DJ Drama. It contained all the rumoured tracks that had been cut from the final track listing of his studio album. It was released a few weeks before the official album came out.^[3]

"Think About It" was composed by Frequency in his dorm room one and a half years prior to the album, while Frequency was a student in Virginia. The material was passed to Mike Chavez of Geffen Records, who gave it to Snoop Dogg. Snoop Dogg uses the track to show his older son—who had not chosen him as the favorite hip-hop artist when being asked—that he can still be an old school gangster rapper regarding his style if he wants to.^[4][5] The track, titled "Imagine" was slated to be featured on Busta Rhymes' album The Big Bang. Busta Rhymes stated in several interviews, before the release of The Big Bang, that the sample for "Imagine" was still trying to be cleared. Busta Rhymes stated that he was not sure that the sample would be cleared on time for his album's release, so it had to be excluded from his album. With the sample not being cleared at the time, and it is presumable{{According to whom|date=February 2017}} that the song was given to Snoop Dogg for his album. It was recorded with verses by Kam and Snoop Dogg (in different from the album version) while playing during TBCT Listening party.^[6] Although Busta Rhymes released the remix to "Imagine", it is presumable{{According to whom|date=February 2017}} that his "remix" when it was actually the intended original version which did not make it on the release of The Big Bang. Artists such as Nas, Ja Rule and Black-Ty each did their freestyles on this track.^[7]

Music

"Which One of You" was recorded during the album sessions at its process, with the group called N.V. The song was run by the production team 1500.^[7] "Round Here" contains the same sample on the song "Thank You" performed by Dido, in which became the same sample that it was used by a fellow American rapper Eminem for his track Stan. Therefore, Snoop Dogg was wasn't aware about this matter when he was making that record during its recording sessions.^[7] "L.A.X." contains a sample of "More Bounce to the Ounce" performed by Zapp, in which Snoop Dogg already have used this sample of a song once on one of his earlier track, "Snoop Bounce", in which was included from his album Tha Doggfather (1996). All three songs – "That's That Shit", "Boss' Life" and "Imagine" – has lyrics ghostwritten from a former Aftermath Entertainment artists such as Stat Quo (Benton, S.) and The D.O.C. (Curry, T.).

Recording

Snoop Dogg told Billboard, that he was working on this album, Tha Blue Carpet Treatment, for nine months. He has collaborated with the likes of R. Kelly on the biggest song on the album, titled "That's That" produced by Nottz and other featured on the album Ice Cube, Pharrell, D'Angelo, Akon, Nate Dogg, B-Real (of Cypress Hill) and even Stevie Wonder. He also confirmed that Dr. Dre had a big input on this album, producing several tracks and even rapping a verse on the track, "Imagine". Dr. Dre hadn't produced any Snoop Dogg tracks since 2000. He also did I Wanna Fuck You with Akon but had to release a cleaned up version for radio play called I Wanna Love You.

Other songs recorded for this album didn't make the final cut, including "Wannabes" featuring Young Jeezy and Nate Dogg; produced by DJ Quik, "Smokin' Smokin' Weed" featuring Ray J, Slim Thug, Shorty Mack and Nate Dogg, and "Put This Thang on You" featuring Ne-Yo, only two of these ( except on You Put This Thang ) are released in disc two that is, in the disc of bonus tracks.

Critical reception

Christian Hoard for Rolling Stone wrote that Snoop's eighth LP doesn't do much to break the trend. The production is pretty hot, with high-def beats that range from tricked-out funk (Dr. Dre's "Boss's Life") to dark, tense bounce (the excellent Neptunes-produced "Vato"). The radio-friendly ups—the R. Kelly feature "That's That Shit"—balance out brawny head-nodders like "Gangbangin 101." Snoop sounds great dropping streams of consonants on "Think About It," and few rappers could make a minimalist "Drop It Like It's Hot"-style cut like "Candy (Drippin' Like Water)" sound so singular.

Nathan Rabin for The A.V. Club reviewed the album and wrote that "Snoop has always been able to knock out infectious radio singles, but his albums generally strand a few knockout songs amid oceans of lazy filler, opportunist trend-hopping, and derivative, second-rate G-funk. Sleepy, anticlimactic recent reunion albums from Dogg Pound and 213 (Snoop, Warren G, and Nate Dogg) failed to rouse Snoop out of his longstanding professional funk. So why does Snoop's shockingly good Tha Blue Carpet Treatment sound more like a loose, revitalized follow-up to Doggystyle? Dr. Dre's reappearance certainly doesn't hurt. Dre has always brought out the best in Snoop, and his presence seems to have reignited Snoop's passion and hunger. No track better exemplifies the disc's ethos of delirious excess than "Candy (Drippin' Like Water)", an insanely catchy candy-coated R&B song with clever nods to hyphy (E-40 and producer Rick Rock) and retro jazz-rap (check out that crazy Digable Planets sample!), plus guest raps from a small army of past-their-prime gangstas.

When faced with a choice, Snoop here inevitably chooses all of the above. So Treatment gives listeners Dr. Dre and The Neptunes, The Game and Ice Cube, red-hot polygamy enthusiast Akon and old standby Nate Dogg, George Clinton and Stevie Wonder, gangsta shit, pimp shit, and at least one song encouraging pee-wee football players to go hard or go home. With his lush Blue Carpet Treatment, Snoop Dogg finally seems intent on building and expanding his musical legacy, rather than merely coasting on it.^[20]

Commercial performance

Track listing

• Calvin Broadus, Jr.
• George Clinton
• Kevin Gilliam
• Timothy Mosley}}

• Broadus, Jr.
• Bryan "Frequency" Fryzel}}

• Broadus, Jr.
• Nathaniel Hale
• Farid Nassar}}

• Broadus, Jr.
• Louis Freese
• Chad Hugo
• Pharrell Williams}}

• Broadus, Jr.
• Stanley Benton
• Tracy Curry
• Robert Kelly
• Dominick Lamb}}

• Broadus, Jr.
• Delmar Arnaud
• Ricardo Brown
• Keiwan Spillman
• Earl Stevens
• Ricardo Thomas
• Aaron Tyler}}

• Broadus, Jr.
• Floyd Nathaniel Hills
• Damian Marley
• Mosley}}

• Timbaland
• Danja}}

• Broadus, Jr.
• Terrace Martin
• Jayceon Taylor}}

• Broadus, Jr.
• Hale
• Andre Young}}

• Broadus, Jr.
• Gilliam
• O'Shea Jackson, Jr.
• Roger Troutman}}

• Broadus, Jr.
• Hugo
• Williams}}

• Broadus, Jr.
• Dido Armstrong
• Young}}

• Broadus, Jr.
• David Weldon}}

• Broadus, Jr.
• Priest Brooks
• Terence Harden
• LaToiya Williams
• Damani Washington}}

• Broadus, Jr.
• David "Jelly Roll" Drew
• Donald Smith
• Lenton Hutton
• Brooks
• Christopher "Brody" Brown
• Kenneth "Bam" Alexander
• Lamar Edwards
• Larrance Dopson
• Charles "Uncle Chucc" Hamilton}}

• Broadus, Jr.
• Aliaune Thiam}}

• Broadus, Jr.
• Eric Bishop}}

• N8
• Brainz
• Jamie Foxx}}

• Broadus, Jr.
• Denaun Porter
• Desmond "DJ DDT-Da Busta" Travis}}

• Mr. Porter
• DJ DDT-Da Busta}}

• Broadus, Jr.
• Tyler
• Craig Miller
• Spillman
• R. Brown
• Chris "THX" Goodman}}

• Broadus, Jr.
• Young
• Michael Archer
• Mark Batson}}

• Dr. Dre
• Batson}}

• Broadus, Jr.
• Mark Jordan
• Stevie Wonder}}

• DJ Pooh
• Wonder}}

Notes

• ¹ On the single version, Akon's guest vocals were replaced by vocals from Nate Dogg.

Sample credits

• "Intrology" contains samples from "Dirt Off Your Shoulder" performed by Jay-Z.
• "Think About It" contains samples from "I Need You" performed by The Impressions.
• "Crazy" contains interpolations of "She's Strange" performed by Cameo.
• "That's That Shit contains samples of "The Bath" performed by Nile Rodgers.
• "Candy (Drippin' Like Water)" contains samples of "9th Wonder (Blackploitism)" performed by Digable Planets, and contains an interpolations of "Candy" performed by Cameo.
• "Boss' Life" contains samples of "If Tomorrow Never Comes" performed by The Controllers, and "Everybody Rise" performed by Busta Rhymes.
• "LAX" contains samples of "Going Back to Cali" performed by The Notorious B.I.G., and "More Bounce to the Ounce" performed by Zapp.
• "Round Here" contains samples of "Thank You" performed by Dido.
• "Like This" contains samples of "Coffy Sauna" performed by Roy Ayers.
• "Conversations" contains samples of "Have a Talk with God" performed by Stevie Wonder.

Personnel

Credits adapted from Allmusic.^[23]

• Akon – vocals, engineer, producer
• B Real – vocals
• Bad Lucc – vocals
• Mark Batson – keyboards, producer
• Mike Bozzi – assistant
• Leslie Brathwaite – mixing
• Paul Bruski – engineer
• Mike Chav – engineer
• Ted Chung – A&R, engineer, marketing
• George Clinton – vocals
• Erik "Baby Jesus" Coomes – bongos
• Sean Cruse – bass
• Damani – vocals
• Rick DeVarona – assistant
• DJ DDT – producer
• DJ Pooh – engineer, mixing, producer, vocal engineer
• Dr. Dre – vocals, producer, mixing
• Nate Dogg – vocals
• Shon Don – engineer
• E-40 – vocals
• Lamar Edwards – bass guitar
• Jamie Foxx – vocals, producer
• The Game – vocals
• Abel Garibaldi – engineer
• Tasha Hayward – hair stylist
• Josh Houghkirk – assistant
• Richard Huredia – mixing
• Ice Cube – vocals
• Mauricio Iragorri – engineer, mixing
• Julio G – vocals, interlude

• Kam – vocals
• R. Kelly – vocals
• Kurupt – vocals
• Anthony Mandler – art direction, design, photography
• Deborah Mannis-Gardner – sample clearance
• Damian Marley – vocals
• MC Eiht – vocals
• Jeff Meeks – assistant
• Ian Mereness – engineer
• Raul Midón – guitar, trumpet
• Fredwreck – producer
• 9 Inch Dix – vocals
• Dawaun Parker – keyboards
• Orlando Rashid – engineer
• Robert "Roomio" Reyes – assistant
• J. Peter Robinson – art direction, design
• April Roomet – stylist
• Alexis Seton – mixing
• Snoop Dogg – primary artist
• Soopafly – vocals, producer
• Chris Soper – engineer
• Chris Starr – background vocals
• Phil Tan – mixing
• Timbaland – producer
• Warzone – vocals
• LaToiya Williams – vocals
• Marlon Williams – guitar
• Barbara Wilson – vocals
• Stevie Wonder – vocals, producer
• Young Jeezy – vocals

Charts

Weekly charts

Year-end charts

Certifications

References

External links

• [https://web.archive.org/web/20060901074827/http://www.snoopdogg.com/player/default.aspx?mid=2538&bhcp=1 Official track previews]
• [https://web.archive.org/web/20061202032810/http://www.snoopdogg.com/news/Default.aspx/pg/2 SnoopDogg.com album information]
• [https://www.myspace.com/thxbeats THX on Myspace]
• {{metacritic album|tha-blue-carpet-treatment}}
• Snoop Dogg – Tha Blue Carpet Treatment (Tha Mixtape)

• Franklin Coverup Hoax
• Franklin Coverup Incident
• Franklin Covey Company
• Franklin Covey Field
• Franklin cox
• Franklin Cox
• Franklin Crabbe
• Franklin Credi
• Franklin cricket team
• Franklin C. Sibert
• Franklin Dalton
• Franklin D. Arms
• Franklin Day-Planner
• Franklin Day Planner
• Franklin Delano Bluth
• Franklin Delano Roosevelt
• Franklin Delano Roosevelt Bridge
• Franklin Delano Roosevelt Bridge, Maine-New Brunswick
• Franklin Delano Roosevelt (disambiguation)
• Franklin Delano Roosevelt High School (Hyde Park, New York)
• Franklin Delano Roosevelt High School (New York City)
• Franklin Delano Roosevelt, III
• Franklin Delano Roosevelt Mid-Hudson Bridge
• Franklin D. Fraser
• Franklin dikes