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Al JolsonAl Jolson was the host when the show debuted April 6, 1935, with Jolson singing the opening theme song, "Golden Gate". The format usually featured a song by Jolson, a comedy routine, a singing guest performer, more music, another Jolson song and a dramatic sketch, followed by more Jolson. Film stars often did scenes from a movie they were promoting. Victor Young was the orchestra leader, with Ernie Watson and his orchestra on later shows. TitleCarroll Carroll was the writer-producer for the J. Walter Thompson agency with Herb Polesie directing. Carroll devised the unusual title because the sponsor wanted its name in the title, and programs at the time sometimes attempted to create the illusion that they were emanating from a luxurious hotel or an exotic location.[2] The J. Walter Thompson agency was responsible for pioneering several big-name variety programs, including The Chase and Sanborn Hour, The Fleischmann's Yeast Hour and the Kraft Music Hall.[3] Other hosts and guestsOn March 6, 1936, when Jolson left the series, the ratings dropped considerably. It continued until June 26, 1937, with other hosts, including Walter Winchell, Wallace Beery, Edward Everett Horton, Smith Ballew and Joe Cook. The announcers included Foster Williams. Guests included Louis Armstrong, John Barrymore, Lionel Barrymore, Ben Blue, Bette Davis, Joan Davis, Judy Garland (who made two 1935 appearances in the same month), Florence Gill (doing her Walt Disney animation chicken voices), George Jessel, Boris Karloff, Dixie Lee, Joe E. Lewis (who was a guest four times), John McCormack, Maxie Rosenbloom, Joe Penner, Eleanor Powell (doing a Katharine Hepburn impression), Ginger Rogers, Babe Ruth, Benay Venuta (who became a network performer as a result of her 1935 appearance), Fats Waller, Johnny Weissmuller and Lee Wiley.[1] References1. ^1 [https://books.google.com/books?id=EwtRbXNca0oC&printsec=frontcover&dq=john+dunning+%22on+the+air%22&lr=&as_drrb_is=q&as_minm_is=0&as_miny_is=&as_maxm_is=0&as_maxy_is=&num=50&as_brr=0 Dunning, John. On the Air: The Encyclopedia of Old-Time Radio. New York: Oxford University Press, 1998.] {{ISBN|0-19-507678-8}}. 2. ^Carroll, Carroll. None of Your Business or My Life with J. Walter Thompson (Confessions of a Renegade Radio Writer). Cowles, 1970. 3. ^{{cite episode |title=Ed Rice |episodelink= |url=http://www.goldenage-wtic.org/gaor-19.html |series=The Golden Age of Radio |serieslink= |last1=Bertel |first1=Dick |last2=Corcoran |last3=Ed |network=Broadcast Plaza, Inc. |station=WTIC Hartford, Conn. |city= |airdate=October 1971 |began= |ended= |season=2 |number=7 |minutes= |transcript= |transcripturl=}} Listen to
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4 : 1930s American radio programs|American music radio programs|American variety radio programs|NBC radio programs |
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