| 词条 | Sohrab Cycles |
| 释义 |
| name = Sohrab | native_name = {{lang-ur|سُہراب}} | romanized_name = Suhrāb | image = Sohrab bicycle.jpg | image_caption = 2012 Sohrab Roadster | type = | traded_as = | fate = | predecessor = | successor = | foundation = 1952 | founder = | location_city = Lahore | location_country = Pakistan | locations = | area_served = {{unbulleted list| Pakistan| Bangladesh | Afghanistan }} | key_people = | industry = Bicycle manufacturing | products = | owner = Pakistan Cycle Industrial Co-Operative Society Limited | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|sohrab-cycles.com}} | footnotes = | intl = }}Sohrab ({{lang-ur|{{nq|سُہراب}}}}) is a Pakistani bicycle company manufacturing both bicycles and its parts. The company is based in Lahore, Pakistan.[1][2][3] HistoryThe company began in 1952 with a core of traders in Lahore , following a foreign exchange crisis which severely restricted imports in Pakistan. The traders saw an opportunity to domestically produce and sell bicycles, and consequently founded Sohrab on 8 September 1953 under Section 9 of the Co-operative Societies Act II of 1912. It initially had 22 members and produced 5 bicycles a day. It now has 228 members and produces approximately 2000 bicycles a day.[2] StructureSohrab was setup keeping its workers in mind. All controlling powers of the company lay with the general body, who are elected into power every 3 years. Since its inception, elections have been held on a regular basis. Sohrab continues to maintain its social principles with a subsidized workers canteen and company hospital. It also pays for five of its workers to attend the Hajj pilgrimage in Mecca each year.[2] ProductsSohrab initially manufactured a single-speed roadster bicycle. This had a lugged steel frame and rod-brakes. This bicycle is still in production more than 50 years later. More modern MTB and BMX style bicycles were added to the range in the 1990s.[4] Sohrab have also diversified into producing cargo-tricycles, gymnasium equipment, push-chairs and wheelchairs. The latter are sold at cost price.[2] In 1994, Sohrab entered the motorcycle market with the JS70. A larger version of this was later used as the basis for an auto-rickshaw.[4] MarketsSohrab’s primary market is in mainly remote and rural population areas of Pakistan where the motorbikes and cars are still not affordable to some people.[1] A few big city people ride the bicycles on the city streets for exercise and have formed bicycling clubs for themselves.[5] Major export markets have also been established in Afghanistan and Bangladesh. Sohrab wheelchairs are also distributed in Madagascar through a French rotary club.[6] References1. ^1 [https://nation.com.pk/20-Apr-2011/bicycle-pedals-down-memory-lane-in-pakistan Bicycle pedals down memory lane in Pakistan] The Nation (newspaper), Published 20 April 2011, Retrieved 18 December 2018 2. ^1 2 3 {{cite web |author= |title= PAKISTAN CYCLE INDUSTRIAL CO-OPERATIVE SOCIETY LTD. |url=http://www.sohrab-cycles.com/aboutus.php |work=|publisher=Sohrab Cycles |year=|accessdate=18 December 2018}} 3. ^[https://books.google.com/books?id=LXFEi0fi_RsC&pg=PA29&lpg=PA29&dq=sohrab+cycle+in+lahore&source=bl&ots=zeTZOVjtYo&sig=wtBpKYFJ8INJYSGAsJgzdiu8nFg&hl=en&sa=X&ved=2ahUKEwj3v_vpv6rfAhWIMd8KHZCGDec4RhDoATACegQICBAB#v=onepage&q=sohrab%20cycle%20in%20lahore&f=false Sohrab Cycle in Lahore] GoogleBooks website, Retrieved 18 December 2018 4. ^1 {{cite web |author= |title= News & Events |url=http://www.sohrab-cycles.com/news&events.php |work= |publisher=Sohrab Cycles |year= |accessdate=18 December 2018}} 5. ^{{cite web|url=https://www.dawn.com/news/813597 |title=Critical mass: Streets of Karachi|publisher= Dawn (newspaper)|date=24 January 2011|author=Nausheen Ishtiaq Jivani|accessdate=18 December 2018}} 6. ^ {{cite web |author= |title=Exports |url=http://www.sohrab-cycles.com/exports.php|work= |publisher=Sohrab Cycles |year= |accessdate=18 December 2018}} External links
7 : Cycle manufacturers of Pakistan|Motorcycle manufacturers of Pakistan|Manufacturing companies based in Lahore|Cooperatives in Pakistan|Vehicle manufacturing companies established in 1952|1952 establishments in Pakistan|Pakistani brands |
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