| 词条 | Solution brand |
| 释义 |
A solution brand is a very respected symbol-intensive brand that covers a wide range of consumer segments and/or product categories. Solution brands generate auto-directed emotional benefits on the people who adopt them, such as reassurance or a comfortable sense of conformity. They typically hold a global leading position offering a wide range of products in very competitive and cluttered sectors, such as Mitsubishi, Microsoft, Samsung, Nestlé or Mattel.[1] Often, these brands, were formerly authority brands that exploited their knowledge on different categories, like Sony, or Icon brands that extended their symbolic value on different customer segments, like Levi’s. References1. ^{{cite book|last=Saviolo |first=Stefania|author2=Marazza, Antonio |title=[https://www.amazon.com/Lifestyle-Brands-Guide-Aspirational-Marketing/dp/1137285923 Lifestyle Brands - A Guide to Aspirational Marketing]|year=2012|publisher=Palgrave Macmillan| isbn=978-1137285928}} {{marketing-stub}} 1 : Brand management |
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