| 词条 | Synqera |
| 释义 |
}}{{Infobox company | name = Synqera | logo = Synqera logo.png | foundation = March 2010 | location = Saint Petersburg, Russia | key_people = Kirill Gorynya, CEO and Co-founder; Filipp Shubin, COO and Co-founder | products = Simplate, Synqera Loyalty Printer, Synqera Software Platform, | website = {{URL|synqera.com}} }} Synqera is a technology software company, providing a service for personalization of retail. The company is headquartered in Saint Petersburg, Russia. HistorySynqera was founded in 2010 by Kirill Gorynya and Filipp Shubin in Saint Petersburg, Russia. Its first product, Simplate device, was announced in 2012 at the Cartes exhibition in Paris where it was nominated for the Sesames award in the e-transactions nomination.[1] In 2013 Synqera was listed by as a major new technology announcement at Retail's BIG Show 2013.[2] A month later the solution was placed third in the Payment Innovator Startup Awards in Berlin. In March 2013 Synqera opened a branch in New York City. In June 2013 Synqera announced a pilot project with retail chain Ulybka Radugi.[3] Technology and productsSynqera software uses retail big data analysis to generate personalized product recommendations. It matches targeted messages with customer profiles, shopping history, real-time shopping environments (such as weather forecast or day of the week) and customer mood detected by facial recognition technology.[4] It supports special offers, coupons, loyalty program benefits and product promotions through channels including in-store devices, mobile apps, text messages, e-mail and customized website content. The content and campaign progress are managed via a web-based back-interface. It evaluates customer responses to viewed content and accumulates statistics of interaction. Among the in-store devices utilizing the Synqera software platform are:
References1. ^SESAMES Awards 2012: 475 submissions, 36 finalists, 11 will be rewarded // EON: Enhanced Online News, Oct 4, 2012 2. ^Best of NRF 2013: Top 10 Takeaways // Retail News, Jan 16, 2013 3. ^Neal Ungerleider, In Russia, Checkout Counters Check You // Fast Company, July 8, 2013 4. ^[https://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html?pagewanted=2&_r=0 Attention, Shoppers: Store Is Tracking Your Cell] // The New York Times, July 14, 2013 5. ^Alexander Lam. The Simplate Platform Customizes Deals by Scanning Faces // Trend Hunter, July 11, 2013 External links
5 : Technology companies of Russia|Companies based in Saint Petersburg|Companies established in 2010|Business software|Big data |
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