| 词条 | Text-to-Pledge |
| 释义 |
}}Text-to-Pledge, a registered trademark of Sophist LLC, is a program that facilitates the use of mobile devices to pledge charitable contributions. The technology is generally employed by non-profit organizations to increase donations at live fundraising events.[1] UseText-to-Pledge (TTP) is most commonly used by charities at gala events. The program allows guests to use their mobile device to pledge monetary contributions to prospective charities via text message.[2] Text-to-Pledge provides on-screen content, including interactive text messaging and impact visuals, to encourage mobile giving.[1] Event can choose to display their name, donation amount and a brief message when they donate or can choose to give anonymously.[1] According to an article published by Mobile Commerce Daily, Sophist's Text-to-Pledge CEO Reed Baker explained the differentiating factor between apps and text-giving programs: “Apps require access… The likelihood that an organization could convince 1,000 people, many of whom are unregistered guests of table sponsors, to download something to their phone is a lot lower than asking all of these people to use something they use every day, and may even be using while you ask — that something would be text messaging.”[3] Baker provides fundraising consulting for his clients to help them develop effective programming, active sponsors and evaluate audiences to maximize live-event donations.[4] For example, Baker recommended running the Text-to-Pledge program during dinner and asking a well-known figure to announce the opportunity to give on stage. HistoryBaker founded Text-to-Pledge in 2008.[5] Text-to-Pledge was nominated for a BizBash Event Style Award in the Best Fresh Idea category in 2008 and 2009.[6] Since its founding, the program has raised in excess of $25 million for hundreds of charity events around the country.[1] References1. ^1 2 3 {{cite web|title=Text-to-Pledge Exceeds $25-Million Mark|url=http://www.redorbit.com/news/technology/1113123179/texttopledge-exceeds-25million-mark/|work=Red Orbit|accessdate=28 May 2014}} 2. ^{{cite web|title=Text To Pledge|url=http://www.texttopledge.com|accessdate=28 May 2014}} 3. ^{{cite web|last=Saettler|first=Michelle|title=Text-to-Pledge turns SMS messaging into philanthropy|url=http://www.mobilecommercedaily.com/text-to-pledge-turns-sms-messaging-into-philanthropy|work=Mobile Commerce Daily|accessdate=28 May 2014}} 4. ^[https://www.youtube.com/watch?v=cRzekcSV8rY&index=1&list=PL35361BC920C614F7 In this YouTube video] 5. ^{{cite web|title=Reed.me|url=http://www.Reedbaker.com|accessdate=28 May 2014}} 6. ^{{cite web|title=Sophist Announces Nomination For 2009 Bizbash Event Style Award|url=http://www.prlog.org/10380791-sophist-announces-nomination-for-2009-bizbash-event-style-award.html|work=PRLog|accessdate=28 May 2014}} 1 : Charity fundraisers |
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