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词条 The End of Business as Usual
释义

  1. Synopsis

  2. Reception

  3. References

{{Infobox book
| name = The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
| title_orig =
| translator =
| image = The end of business as usual -- book cover.jpg
| image_size = 220px
| caption =
| author = Brian Solis
| illustrator =
| cover_artist =
| country = United States
| language = English
| series =
| subject = Business, Social media, Marketing
| genre = Non-fiction
| publisher = Wiley
| release_date = October 18, 2011
| english_release_date =
| media_type =
| pages = 320
| isbn =
| dewey =
| congress =
| oclc =
| preceded_by = The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
| followed_by = Changing the Way Businesses Create Experiences
}}The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution is a bestselling book by digital analyst and author Brian Solis.[1][2][3] The book examines how disruptive technology affects consumer behavior and how businesses need to either adapt or die.[4] Katie Couric wrote the foreword.[5]

Synopsis

The End of Business as Usual explores how the relentless assault of technology, including social, mobile, and real time web, has changed the dynamic of business and consumer.[6][7] Solis believes the 24-hour personal broadcasting of today's consumer has given rise to an "egosystem."[8][9] He examines how influential businesses find success inside this egosystem and its interconnected customers, or what he labels "connected consumers."[10][11] Solis also explores the concept of "digital darwinism," the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt.[12]

The book outlines how to reach connected consumers through unique and indirect methods, what Solis calls "the migration from a rigid business to that of an adaptive business."[13][14] Chapter titles include:

  • "A Quiet Riot: The Information Divide and the Cultural Revolution"
  • "Youthquake: Millennials Shake Up the Digital Lifestyle"
  • "Your Audience Is Now an Audience with Audiences"
  • "Brands Are No Longer Created, They're Co-Created"
  • "What's Next? The Evolution of Business from Adaptive to Predictive"[3]

Reception

The End of Business as Usual was blurbed by entrepreneur and Dallas Mavericks owner Mark Cuban, television producer Mark Burnett, and John Chambers, CEO of Cisco Systems.[15] Zappos founder Tony Hsieh said, "The entire book is a call for any business to compete for the future through relevance."[16] Seattle Pi called it "crucially important for individuals who live in our new digital culture."[17] Social Media Today praised the book as "so stimulating and all-encompassing that it constantly challenges your ability to focus." [18] ZDNet describes Solis as "a master story teller with a relaxed and entertaining style that actually comes across."[19]

Publishers Weekly named it a Top 10 Business Book for 2011.[20] The book also made the 800-CEO-READ best seller list.[21] It has since been translated into Japanese, Dutch, Chinese, and Bulgarian.

References

1. ^{{cite web|last=Rosenbloom|first=Stephanie|title=For the Plugged-In, Too Many Choices|url=https://www.nytimes.com/2011/08/11/fashion/digitally-fatigued-networkers-try-new-sites-but-strategize-to-avoid-burnout.html?_r=2&partner=rss&emc=rss&|publisher=New York Times}}
2. ^{{cite web|last=Norman|first=Joshua|title=Boomers Joining Social Media at Record Rate|url=http://www.cbsnews.com/stories/2010/11/15/national/main7055992.shtml|publisher=CBS News}}
3. ^{{cite book|last=Solis|first=Brian|title=The End of Business As Usual|year=2011|publisher=Wiley|isbn=978-1-1180-7755-9|pages=320|url=http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118077555,descCd-description.html}}
4. ^{{cite news |url=https://www.forbes.com/sites/jessethomas/2012/04/12/engagement-aint-nothin-but-a-number-brian-solis-on-connected-customers/ |title=Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers |author=Thomas, Jesse |publisher=Forbes |date=April 12, 2012}}
5. ^{{cite web |url=http://www.sunwords.com/2012/12/17/dont-moan-about-this-over-connected-world-gain-from-it/ |title=Don’t moan about this over-connected world; gain from it |author=Bindra, Sunny |publisher=SunWords.com |date=December 17, 2012}}
6. ^{{cite web|last=Lazar|first=Shira|title=Brian Solis on Five Common Social Media Mistakes and How to Avoid Them|url=http://www.entrepreneur.com/blog/220763|publisher=Entrepreneur Magazine}}
7. ^{{cite web |url=http://youralternativelifestyle.blogspot.com/2013/01/brian-solis-blazing-along-social-media_3.html |title=Brian Solis: Blazing Along The Social Media and Internet Marketing Trail |author=Macel |publisher=YourAlternativeLifestyle.com |date=January 3, 2013}}
8. ^{{cite web |url=http://www.cmswire.com/cms/customer-experience/forget-everything-you-know-about-measuring-digital-influence-014983.php |title=Forget Everything You Know About Measuring Digital Influence |author=Peacock, Marisa |publisher=CMSWire.com |date=March 27, 2012}}
9. ^{{cite web |url=http://www.dreamgrow.com/interview-with-brian-solis-the-end-of-business-as-usual/ |title=Interview with Brian Solis: The End of Business as Usual |author=Kallas, Priit |publisher=DreamGrow.com |date=October 27, 2011}}
10. ^{{cite web |url=http://socialmediatoday.com/chris-dessi/484632/power-reputation-brian-solis-effect |title=The Power of Reputation: The Brian Solis Effect |author=Dessi, Chris |publisher=SocialMediaToday.com |date= April 6, 2012}}
11. ^{{cite news |url=https://articles.washingtonpost.com/2012-06-28/national/35459460_1_social-media-klout-social-networks |title=Corporate America, meet ‘Generation C’ |author=Solis, Brian |publisher=Washington Post |date=June 28, 2012}}
12. ^{{cite web|last=Franz|first=Chea|title=THE RISE OF DIGITAL DARWINISM|url=http://www.thinkpilgrim.com/digital-darwinism/|publisher=Pilgrim}}
13. ^{{cite news |url=https://www.forbes.com/sites/ciocentral/2012/12/17/how-social-media-can-spur-organizational-transformation/ |title=How Social Media Can Spur Organizational Transformation |author=Savitz, Eric |publisher=Forbes |date=December 17, 2012}}
14. ^{{cite news |url=https://www.forbes.com/sites/danschawbel/2011/10/18/the-end-of-business-as-uFsual/ |title=The End of Business As Usual |author=Schawbel, Dan |publisher=Forbes |date=October 18, 2011}}
15. ^{{cite web |url=https://www.amazon.com/Brian-Solis/e/B001KD2V1C/ref=sr_tc_2_0?qid=1360520644&sr=8-2-ent|title=Amazon Author Page |publisher=Amazon.com}}
16. ^{{cite web |url=http://www.briansolis.com/2012/03/expert-review-the-end-of-business-as-usua… |title=Expert Review: Tony Hsieh on The End of Business as Usual |author=Hsieh, Tony |date=March 1, 2012}}
17. ^{{cite web|last=Sroth|first=Irene|title=Book Review: The End of Business As Usual: Rewire the Way You Work in the Consumer Revolution by Brain Solis|url=http://www.seattlepi.com/lifestyle/blogcritics/article/Book-Review-The-End-of-Business-As-Usual-Rewire-2430068.php%7Cpublisher=Seattlepi.com%7D%7D|publisher=Seattle Pi}}
18. ^{{cite web|last=Carey|first=Robin|title=Business As Usual?|url=http://socialmediatoday.com/robin-carey/404739/business-usual|publisher=Soc… Media Today}}
19. ^{{cite web|last=Greenberg|first=Paul|title=Book Review: End of Business as We Know It, Brian Solis|url=http://www.zdnet.com/blog/crm/book-review-end-of-business-as-we-know-it-brian-solis/3734|publisher=ZDNET}}
20. ^{{cite news |url=http://briansolis.posterous.com/the-end-of-business-as-usual-makes-publishe… |title=The End of Business as Usual Makes Publishers Weekly Top 10 Business List |publisher=Publishers Weekly}}
21. ^{{cite web|title=The Business Book Bestseller List|url=http://800ceoread.com/attribute/show/1-The_Business_Book_Bestseller_List/2012/02|publisher=800 CEO Read}}
{{DEFAULTSORT:End of Business As Usual}}

2 : 2011 non-fiction books|American non-fiction books

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