1. Products
     theScore    Sports Betting Offering    theScore esports    Emerging Platforms    Social Audience  

2. Team
     Leadership    John Levy, Chairman & Chief Executive Officer    Benjie Levy, President & Chief Operating Officer    Board of Directors  

3. Headquarters

4. History
     Sportscope    Headline Sports    theScore    Purchase by Rogers  

5. References

6. External links

theScore Inc. is a publicly traded digital media company based in Toronto, Canada. It was founded in 2012 by John S. Levy, the current Chief Executive and Chairman of theScore Inc.^[1] The company owns and operates digital sports media products which deliver sports scores, data, and news via emerging and established platforms, including its mobile applications theScore and theScore esports, its web platforms [https://www.thescore.com/ theScore.com] and [https://www.thescoreesports.com/home thescoreesports.com], and via its social media channels, including [https://www.instagram.com/thescore/ Instagram], [https://twitter.com/theScore?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Twitter], [https://www.facebook.com/theScore/ Facebook] and its two primary YouTube channels for [https://www.youtube.com/channel/UCatlyoGLwmdnidMJZTJnSbg sports] and [https://www.youtube.com/channel/UCSCoziKHqjqbox3Fv3Pb4BA esports].

As of Q4 F2018 (Jun-Aug 2018), theScore mobile application was used by an average 3.7 million monthly active users worldwide - 62% in the United States, 26% in Canada and 12% in other international markets.^[2] The company is publicly traded and listed on the TSX Venture Exchange (SCR).^[3]

Products

theScore

‘theScore’ app was launched in 2007 as the company's first venture into the mobile app industry.^[4] It has since become one of the most popular multi-sport news apps in North America with approximately 3.7 million active users. Available on iOS and Android, the app delivers sports content through a combination of real-time news, scores, stats, and videos for all major leagues, including the National Football League, NCAA Football and Basketball, the National Basketball Association, Major League Baseball, the National Hockey League, PGA Golf, NASCAR Racing, Major League Soccer, and major European soccer leagues.^[2] News stories published to the app are produced by the theScore's mobile-first newsroom, where a team of editors create content via a content management system that delivers news directly to users’ mobile devices. Primary app sections include Favorites, Scores, Discover, and News.

[https://www.thescore.com/ theScore.com] is the company's principal web property. It provides sports news, scores, video, and editorial content written by a team of sports writers, while curating content from around the web. [https://www.thescore.com/ theScore.com] is fully responsive and provides a comprehensive experience for sports fans across a wide range of devices and screens, combined with all the news fans receive from its flagship mobile app.

Sports Betting Offering

In May 2018, the United States Supreme Court struck down the Professional and Amateur Sports Protection Act of 1992 (PASPA), an act that largely outlawed sports betting in the United States.^[5] theScore came out in support of the Supreme Court ruling, saying in a press release: “We’ve been watching this space for some time and eagerly anticipating this ruling,” said John Levy, Founder and CEO of theScore. “The ruling unlocks exciting opportunities and we are uniquely positioned to deliver amazing fan experiences on mobile and in-game as the betting market develops.”^[5]

On December 18, 2018, theScore became the first media company to announce plans to launch a mobile sportsbook in the United States after securing market access through an official licensing partnership with [https://www.bloomberg.com/profiles/companies/0631490D:US-darby-development-llc Darby Development LLC],  the operator behind the New Jersey-based Monmouth Park Racetrack.^[6] The partnership paves the way for theScore to offer online and mobile sports betting across New Jersey subject to receiving all required approvals and licenses from State Commissions.^[6]

In an interview with Forbes, theScore's CEO, John Levy, said “We have always felt that sports wagering and betting was just one of the natural ways people engage with sports. Naturally, it was a part of everything we did… People are passionate about sports. Sports betting is just one facet of why and how they are passionate about it.”^[7]

theScore anticipates rolling out its sports betting platform by mid-2019 and a landing page has been created at [https://www.thescore.bet/ www.thescore.bet] where people can sign-up to receive email updates on theScore's betting initiatives.^[8]

theScore esports

theScore esports’ is theScore's online platform dedicated to reporting news for all major video games including  League of Legends, Dota 2, Counter-Strike, Street Fighter, Super Smash Bros., Call of Duty, Hearthstone and StarCraft II.^[9] Its primary distribution platform for content is YouTube, and as of October 2018 its total subscribers on the platform were 400,000, making it the 13th-biggest gaming channel from a media company according to Digiday.^[10] The channel has five episodic series including: “[https://www.youtube.com/watch?v=kua_jM8kR8Q&list=PL5aiD_mmsFogy1N6daRSvR9HuL26ddm9j Top 10]” (various countdowns); “[https://www.youtube.com/watch?v=olpBaV6Eavo&list=PL5aiD_mmsFohvSgt_ktD8O-ZJkSVIA0LK Esports Shorts]” (a deep dive into a great esports gameplay moment); “[https://www.youtube.com/watch?v=VlRjR83zqjA&list=PL5aiD_mmsFohsCZjvNbA4AvIavYCjBUiX Best Of]” (another countdown covering great moments in esports competitions); “[https://www.youtube.com/watch?v=0-uLKllBSOc&list=PL5aiD_mmsFoikP4hF2BQkmVdjpjrBxNqS Story Of]” (a long-form documentary series telling the story behind an individual player, team, rivalry and more); and “[https://www.youtube.com/watch?v=Fn4ynsMmEqg&list=PL5aiD_mmsFohbuwigNo1rsoxk7x4dsmp- What Is…]” (an explainer show breaking down different terms and why they matter). In addition to the five weekly series, it has two other recurring YouTube series tied to major competitions, “[https://www.youtube.com/watch?v=RRHC4Wz60Do&list=PL5aiD_mmsFoiQtmqm9kPtlACPwTtzHX3Z Fails and Funny Moments]” and “[https://www.youtube.com/watch?v=VndNttUhVmA&list=PL5aiD_mmsFoirFzWykaEOaRshSe22FmGD Iconic Moments].”

In November 2018 theScore esports won Best Category Specific YouTube Channel in the Cynopsis Model D Awards, beating finalists including The Ellen Show.^[11]

theScore esports also operates a mobile app by the same name. Launched on iOS and Android in 2015, users of the app have access to breaking news, live scores, stats, alerts, and links to video highlights for all major games.^[12]

Emerging Platforms

theScore chatbot was launched in 2016 and allows sports fans to receive automated real-time scores and breaking news updates.^[13] At launch, theScore chatbots delivered scores and breaking news from the NFL, MLB, NBA, NHL, as well as MLS and most other major soccer leagues. Additionally it provides coverage of NCAA Football and of special events like the Olympic Games and the FIFA World Cup.

In 2017, theScore launched new skills for Amazon’s virtual Assistant, Alexa, to deliver sports news and updates on command. The capabilities for Alexa – known as ‘skills’ – include daily ‘flash briefings’ for theScore Sports and theScore esports, offering a two-minute audio summary of all the major headlines that matter. Fans with an Alexa device can select theScore as their flash briefing and ask “Alexa – what’s in the news?” and theScore will deliver a comprehensive audio sports briefing.^[14]

Social Audience

theScore employs a dedicated team of social media editors, content creators and curators, who are responsible for sharing content through social platforms including Facebook, Twitter, Instagram and other third party platforms. In Q4 F2018, theScore's social content reached approximately 55 million users per month across its social media platforms.^[15]

In 2018, theScore expanded its content strategy by launching the first of a new longer-form video content series, “theScore X”.^[2] The series is produced, in collaboration with major sport athletes, to tell stories of their personal and professional triumphs.^[2] The series debuted with an [https://www.youtube.com/watch?v=GOl5gaEyhBY 11-minute feature] on NBA star, Lance Stephenson. The piece received media coverage across major news platforms including  ESPN, Sports Illustrated, NBC, USA Today, and others, recording approximately 80 million earned media impressions.^[2] In October 2018 theScore was a finalist for Social Media Team of the Year in the annual Digiday Awards.^[16]

Team

Leadership

John Levy, Chairman & Chief Executive Officer

John is a media industry entrepreneur, growing his family's small cable business into one of the 10 largest distributors in the country before founding theScore which would become a leader in authentic and interactive sports entertainment. In October 2012, John and his team structured and executed the sale of Score Media's television assets to Rogers Media and the spin-out of Score Media's digital assets into a new entity – theScore, Inc. This allowed John and his team to focus 100% on growing theScore's hugely popular mobile platforms, including its flagship app ‘theScore’.^[17]

Benjie Levy, President & Chief Operating Officer

Benjie Levy oversees the development and execution of theScore's business strategy and has been instrumental in shaping its digital media offerings, including the creation and launch of theScore's mobile apps. A graduate of the University of Toronto with a B.Com specializing in Finance, Benjie began his career as an investment banker in the Communications and Media group at BMO Nesbitt Burns in Toronto, prior to joining theScore in 2001.^[17]

Board of Directors

• John Levy, Chairman and Chief Executive Officer – theScore, Inc.
• Ralph E. Lean, Q.C., Counsel – Gowling Lafleur Henderson LLP
• Benjamin D. Levy, President and Chief Operating Officer – theScore, Inc.
• John Albright, Co-Founder and Managing Partner – Relay Ventures
• Lorry H. Schneider, Principal – LHS & Associates
• Mark A. Scholes, Partner – Weisz, Rocchi & Scholes
• William E. Thomson, Managing Partner – Mercana Growth Partners
• Mark J. Zega, Partner – filion Wakely Thorup Angeletti LLP

Headquarters

theScore Inc. is headquartered in Toronto, Canada, along King street West. The facility, totaling approximately 30,881 square feet, houses the company's corporate, administration, sales and production teams; which, in total, compromise of 182 full-time employees.^[2] All employees working out of the Toronto office have access to a wide selection of free amenities, some of which include; a gym, two fully stocked kitchens, ping pong and foosball tables, and collaborative work spaces. theScore also maintains offices in Hamilton, Ontario which is partially owned by John Levy, the company's Chairman and Chief Executive Officer. This facility, totaling approximately 1,500 square feet, contains an executive office.^[2] It also maintains offices in New York City, New York, in a shared work space the company's US based employees who are engaged in sales, marketing and business development.

History

Sportscope

Launched in 1994 as Sportscope, theScore originally began as a network focusing on providing sports scores, airing in seven Canadian provinces. Sportscope's programming consisted solely of an alphanumeric text rotation of sports scores, news, and sports betting information, which aired alongside local and national advertising slides. As it did not include any video content, it did not require a CRTC licence.

Headline Sports

Sportscope was granted an English-language specialty channel licence by the Canadian Radio-television and Telecommunications Commission on September 4, 1996, provisionally titled "Sportscope Plus". The channel was launched in May 1997 as Headline Sports and was a national 24-hour anchor-at-desk sports information service.^[18] Advertising was also introduced, something that did not exist during the Sportscope era. The oldies music was replaced by modern stock music during text rotation of sports scores and news. The channel also contained a constantly updated ticker at the bottom of the screen, providing sports news and scores, as it still does today, per its CRTC licence requirements. There were plans to air different tickers in each region of the country and additional streams of alphanumeric data (perhaps via an alternate channel) when the channel was launched, but those plans were abandoned.

theScore

In March 2000, Headline Sports' licence was amended by the CRTC to allow live sports programming, under the conditions that the channel display the ticker and that breaks away from live coverage occur at least once every 15 minutes to present video highlights. As a result of this – the channel was rebranded as theScore Television Network that year. On June 6, 2006, theScore revamped its ticker, alongside the launch of a new HD channel. On September 20, 2011, Score Media announced that it would put theScore Television Network up for sale.^[19]

Purchase by Rogers

Reports surfaced on August 24, 2012 that Rogers Communications, owners of the competing network Sportsnet, would acquire theScore's parent company.^[20]

References

External links

• theScore Inc. corporate website
• [https://www.thescore.com/ theScore.com]
• [https://www.thescoreesports.com/ theScoreesports.com]

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