- References
- Further reading
Toast'em Pop Ups is a Toaster pastry brand[1] that was first produced by Schulze and Burch Biscuit Company in 1964 similar to that of Pop-Tarts. The product has no trans fat, and Schulze and Burch Biscuit Company claims that the products have extra fruit filling.[2] The product's pastry and filling are said to have a higher standard of production, and the company suggests that it has a 'state of the art' production facility.[2] References1. ^Patrick J. Boyle: 1929 - 2007 - Chicago Tribune
2. ^1 {{cite web | url=http://www.schulzeburch.com/brands/pastries.asp | title=TOAST'EM® The Original Toaster Pastry | publisher=Schulze & Burch Biscuit Company | year=2009 | accessdate=August 23, 2011 | quote=In 1964 Schulze and Burch Biscuit Company produced the first toaster pastry - Toast'em® - for General Foods®. Then in 1971, recognizing the consumer appeal and market value of this food line, Schulze and Burch acquired the Toast'em® brand and continued manufacturing and marketing this popular snack and breakfast item.}}
Further reading- [https://web.archive.org/web/20140202154227/http://business.highbeam.com/4524/article-1G1-20309217/toastems-popup-again Toast'ems pop-up again. (Toast'em Pop-Ups advertising campaign)(Brief Article) | HighBeam Business: Arrive Prepared]
- Toast'em Pop-Ups : Lifestyles
- [https://books.google.com/books?id=FugjAQAAMAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=hCfsUrKWIIOGogTdsoG4Cw&ved=0CDoQ6AEwATgK Management's Food Processing & Marketing]. p. 80.
- [https://books.google.com/books?id=6gMpAQAAMAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CFMQ6AEwBQ Freedom of choice: the public interest in private competition - This week magazine]. p. 61.
- [https://books.google.com/books?id=Dhi6AAAAIAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CFcQ6AEwBg Federal Trade Commission Decisions - United States. Federal Trade Commission]. p. 422, 426.
- [https://books.google.com/books?id=J-xKAAAAYAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CGEQ6AEwCA Weekly Digest]. p. 192.
- [https://books.google.com/books?id=dsHzAAAAMAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CGUQ6AEwCQ Research in Law and Economics - Richard O. Zerbe]. p. 82.
- [https://books.google.com/books?id=ZxQeAQAAIAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=hCfsUrKWIIOGogTdsoG4Cw&ved=0CEIQ6AEwAzgK The Food Institute's Weekly Digest]. p. 173.
- [https://www.newspapers.com/newspage/15201251/ Grand Prairie Daily News › 20 July 1967 › Page 9 - Newspapers.com]
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