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词条 Tom Cassell
释义

  1. Career

  2. Personal life

  3. References

{{pp-blp|small=yes}}{{update|date=July 2016}}{{Use dmy dates|date=December 2014}}{{Use British English|date=November 2013}}{{Infobox YouTube personality
| name = Tom Cassell
| image = Tom Cassell.jpg
| caption = Cassell in 2014
| birth_date = {{birth date and age|1993|06|23|df=y}}
| birth_place = Manchester, England, United Kingdom
| nationality = British
| occupation = {{flat list|
  • YouTuber
  • Vlogger
  • Businessman

}}
| website = https://www.syndicateoriginal.com
| pseudonym = Syndicate, Tom Syndicate
| channel_name = TheSyndicateProject
| years_active =
| genre = Gaming / Vlogging
| network = (Gaming / Vlogging) 3BDNetwork
| associated_acts =
| catchphrase(s) = "S'adios dudes"
| silver_year = 2011
| gold_year = 2012
| diamond_year = 2016, 2017
| ruby_year =
| silver_button = yes
| gold_button = yes
| diamond_button = yes
| ruby_button =
| stats_update = October 17, 2018
}}

Tom Cassell (born 23 June 1993), better known as Tom Syndicate or simply Syndicate, is a British YouTuber and vlogger.[1] He runs the YouTube channel TheSyndicateProject, which has grown to be one of the top 100 most subscribed channels on the website, as well as the Twitch channel Syndicate.{{Citation needed|date=February 2019}} He is also vice president of CSGOLotto.com, a gambling website which has landed Cassell and his website in the center of a large legal and social controversy. He also has his own clothing line, called SyndicateOriginal. It was closed for a year and reopened as a family run store in the UK and US.

On 17 August 2014, Cassell reached 1 million followers to his Twitch channel, the first person to do so in the history of the website.[2][3]

Career

Cassell started his YouTube channel, TheSyndicateProject on 3 September 2010.[4] The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the Black Ops "zombies" mode and his subsequent videos featuring the gamemode on his channel, and further grew due to the series "The Minecraft Project".[4][5][6] Cassell also operates a second channel, "Life Of Tom" previously known as SyndicateCentral, which consists primarily of vlog.[7]

Cassell runs a Twitch channel which, {{as of|lc=yes|2017|8}} has over 2.4 million followers, making it the most followed channel on the website.[2][3] Cassell has also amassed a large following on other forms of social media.{{Citation needed|date=February 2019}}

In November 2014 Cassell, along with fellow YouTuber Adam Montoya (SeaNanners), in cooperation with media company 3BlackDot launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made.[8][9][10]

Cassell has run into issues with Federal Trade Commission (FTC) regulations a few times in his career. In late 2013 Cassell was paid $30,000, along with other influential YouTubers, to promote Microsoft's newly launched Xbox One console. The promotion was managed by Microsoft's advertising agency and operated by Machinima Inc. The endorsement ran afoul of Federal Trade Commission regulations because "influencers" failed to disclose that they "were paid by Microsoft to say nice things about Xbox One and its games".[11] In August 2015, Gamasutra reported that Cassell and Montoya may have again violated Federal Trade Commission guidelines on disclosures for YouTubers due to publishing multiple let's play videos of 3BlackDot's game Dead Realm without disclosing their financial ties to the product.[12] He was heavily criticized again and became a defendant in a class-action lawsuit in July 2016 when he promoted a gambling website (CSGOLotto.com) without disclosing his ties as vice president, yet again violating Federal Trade Commission regulations. After his ties were revealed, he promised on his Twitter feed to be more transparent in the future.[13][14][15]

In February 2016, Cassell announced that he will be the voice of Loki in the mobile app game Marvel Avengers Academy.[16][17]

Personal life

When Tom was younger, he went to The Blue Coat secondary school located in Oldham, Greater Manchester. Cassell left school and quit his job at McDonald's after taking his A-levels at Hyde Clarendon college and decided against university to concentrate on his YouTube channel.[6][18]

References

1. ^{{cite web |url=https://www.mirror.co.uk/news/technology-science/the-syndicate-project-teenager-quits-school-773613 |title=I'm Lovin' It: Teen who posted gaming commentaries on internet quits McDonalds job and school after becoming YouTube sensation |date=27 March 2012 |accessdate=3 September 2013 |last=Manning |first=Sanchez |work=Daily Mirror |deadurl=no |archiveurl=https://web.archive.org/web/20130825055843/http://www.mirror.co.uk/news/technology-science/the-syndicate-project-teenager-quits-school-773613 |archivedate=25 August 2013 |df=dmy-all }}
2. ^{{Cite web |title=Streaming Tips From Twitch's Most Followed User, Syndicate |first=Kyle |last=Hilliard |work=Game Informer |date=6 October 2014 |accessdate=11 November 2014 |url=http://www.gameinformer.com/b/features/archive/2014/10/06/streaming-tips-from-twitchs-most-subscribed-user-syndicate.aspx |deadurl=no |archiveurl=https://web.archive.org/web/20141028065316/http://www.gameinformer.com/b/features/archive/2014/10/06/streaming-tips-from-twitchs-most-subscribed-user-syndicate.aspx |archivedate=28 October 2014 |df=dmy-all }}
3. ^{{Cite web |title=Amazon's $1bn deal for video streaming site Twitch is latest battle with Google |last=Hern |first=Alex |work=The Guardian |date=26 August 2014 |accessdate=11 November 2014 |url=https://www.theguardian.com/technology/2014/aug/26/amazon-buys-video-streaming-website-twitch-1bn-dollars |deadurl=no |archiveurl=https://web.archive.org/web/20141111123532/http://www.theguardian.com/technology/2014/aug/26/amazon-buys-video-streaming-website-twitch-1bn-dollars |archivedate=11 November 2014 |df=dmy-all }}
4. ^{{Cite web |title=An audience with Syndicate |first=Will |last=Porter |work=Eurogamer |date=11 October 2012 |accessdate=11 November 2014 |url=http://www.eurogamer.net/articles/2012-10-11-an-audience-with-syndicate |deadurl=no |archiveurl=https://web.archive.org/web/20141111144053/http://www.eurogamer.net/articles/2012-10-11-an-audience-with-syndicate |archivedate=11 November 2014 |df=dmy-all }}
5. ^{{Cite web |title=Got up, played, went to zoo, banked £60,000 |first=Kevin |last=Dowling |work=The Sunday Times |date=17 June 2012 |accessdate=11 November 2014 |url=http://www.thesundaytimes.co.uk/sto/news/uk_news/Tech/article1062521.ece |deadurl=no |archiveurl=https://web.archive.org/web/20141111145434/http://www.thesundaytimes.co.uk/sto/news/uk_news/Tech/article1062521.ece |archivedate=11 November 2014 |df=dmy-all }}
6. ^{{Cite web |title=How I got six million viewers on YouTube – and turned it into a full-time job |first=Rob |last=Waugh |work=Yahoo News |date=16 January 2014 |accessdate=11 November 2014 |url=https://uk.news.yahoo.com/how-i-got-six-million-viewers-on-youtube---and-turned-it-into-a-full-time-job-162458055.html |deadurl=no |archiveurl=https://web.archive.org/web/20141111173743/https://uk.news.yahoo.com/how-i-got-six-million-viewers-on-youtube---and-turned-it-into-a-full-time-job-162458055.html |archivedate=11 November 2014 |df=dmy-all }}
7. ^{{Cite web|url=https://www.youtube.com/user/SyndicateCentral|title=Life of Tom|website=YouTube|access-date=2017-07-17|deadurl=no|archiveurl=https://web.archive.org/web/20170708181608/https://www.youtube.com/user/SyndicateCentral|archivedate=8 July 2017|df=dmy-all}}
8. ^{{Cite web|title=3BlackDot Hybrid Firm Emerges From Stealth Mode With Ex-'Duck Dynasty', Machinima Execs, Top YouTubers|last=Bloom|first=David|publisher=Deadline.com|date=22 July 2014|accessdate=11 November 2014|url=http://deadline.com/2014/07/3blackdot-entertainment-machinima-youtube-games-influencers-807646|deadurl=no|archiveurl=https://web.archive.org/web/20141111014445/http://deadline.com/2014/07/3blackdot-entertainment-machinima-youtube-games-influencers-807646/|archivedate=11 November 2014|df=dmy-all}}
9. ^{{Cite web|title=3BlackDot Launches Multichannel Network|first=Melissah|last=Yang|work=Los Angeles Business Journal|date=6 November 2014|accessdate=11 November 2014|url=http://www.labusinessjournal.com/news/2014/nov/06/3blackdot-launches-multichannel-network|deadurl=no|archiveurl=https://web.archive.org/web/20141111162036/http://www.labusinessjournal.com/news/2014/nov/06/3blackdot-launches-multichannel-network/|archivedate=11 November 2014|df=dmy-all}}
10. ^{{Cite web|title=Ex-Machinima execs launch boutique MCN Jetpak|first=Annlee|last=Ellingson|work=L.A. Biz|date=6 November 2014|accessdate=11 November 2014|url=http://www.bizjournals.com/losangeles/news/2014/11/06/jetpak-a-new-challenger-in-multichannel-network.html|deadurl=no|archiveurl=https://web.archive.org/web/20141111145117/http://www.bizjournals.com/losangeles/news/2014/11/06/jetpak-a-new-challenger-in-multichannel-network.html|archivedate=11 November 2014|df=dmy-all}}
11. ^Wesley Yin-Poole. FTC: Machinima "deceived" consumers with Xbox One videos {{webarchive|url=https://web.archive.org/web/20160707194357/http://www.eurogamer.net/articles/2015-09-02-machinima-deceived-consumers-with-xbox-one-youtube-videos-ftc-says |date=7 July 2016 }}, eurogamer.net, September 2, 2015.
12. ^{{cite web|url=http://www.gamasutra.com/view/news/251650/Dead_Realm_publisher_disregards_FTC_disclosure_guidelines_for_YouTubers.php|title=Dead Realm publisher disregards FTC disclosure guidelines for YouTubers|last=Wawro|first=Alex|work=Gamasutra|publisher=UBM plc|date=19 August 2015|accessdate=21 August 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150820231059/http://gamasutra.com/view/news/251650/Dead_Realm_publisher_disregards_FTC_disclosure_guidelines_for_YouTubers.php|archivedate=20 August 2015|df=dmy-all}}
13. ^{{cite web|url=http://www.eurogamer.net/articles/2016-07-04-youtube-stars-criticised-after-it-emerges-they-owned-gambling-site-they-promoted|title=Steam warns users against gambling site after YouTube stars discovered as owners|last=Phillips|first=Tom|work=Eurogamer|date=4 July 2016|accessdate=4 July 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160704211746/http://www.eurogamer.net/articles/2016-07-04-youtube-stars-criticised-after-it-emerges-they-owned-gambling-site-they-promoted|archivedate=4 July 2016|df=dmy-all}}
14. ^{{Cite web|url=http://www.polygon.com/2016/7/7/12116902/csgo-lotto-and-owners-sued-over-illegal-gambling-allegations|title=CSGO Lotto and owners sued over ‘illegal gambling’ allegations|last=Crecente|first=Brian|date=2016-07-07|website=Polygon|language=en-US|access-date=2016-07-09|deadurl=no|archiveurl=https://web.archive.org/web/20160708130307/http://www.polygon.com/2016/7/7/12116902/csgo-lotto-and-owners-sued-over-illegal-gambling-allegations|archivedate=8 July 2016|df=dmy-all}}
15. ^{{Cite web|url=http://www.ibtimes.co.uk/youtubers-prosyndicate-tmartn-accused-illegal-promotion-their-own-csgo-betting-site-1568851|title=CS GO betting scandal: YouTubers ProSyndicate and TmarTn caught up in gambling controversy|date=2016-07-04|access-date=2016-07-09|deadurl=no|archiveurl=https://web.archive.org/web/20160707030011/http://www.ibtimes.co.uk/youtubers-prosyndicate-tmartn-accused-illegal-promotion-their-own-csgo-betting-site-1568851|archivedate=7 July 2016|df=dmy-all}}
16. ^{{cite web |url=https://twitter.com/AvengersAcademy/status/701798961271676929 |title=Loki |accessdate=2016-03-06 |deadurl=no |archiveurl=https://web.archive.org/web/20170606144251/https://twitter.com/AvengersAcademy/status/701798961271676929 |archivedate=6 June 2017 |df=dmy-all }}
17. ^{{cite web|last1=Casell|first1=Tom|title=BIG NEWS!!!|url=https://www.youtube.com/watch?v=WgEcWSvNfMs|website=Youtube.com|accessdate=12 February 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160215191251/https://www.youtube.com/watch?v=WgEcWSvNfMs|archivedate=15 February 2016|df=dmy-all}}
18. ^{{Cite web |title=Tutor inspires YouTube sensation |work=Hyde Clarendon Sixth Form College |date=3 December 2013 |accessdate=11 November 2014 |url=http://www.hyde.ac.uk/news.aspx?article_id=4929}}
{{DEFAULTSORT:Cassell, Tom}}

11 : 1993 births|Living people|British video bloggers|English video bloggers|People from Manchester|English YouTubers|Gaming YouTubers|Male YouTubers|Video game commentators|Twitch streamers|Male bloggers

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