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词条 Two Fingers Brewing Co.
释义

  1. History

  2. Products

  3. Design and branding

  4. Awards and honours

  5. Partners

  6. References

  7. External links

{{Multiple issues|{{advert|date=September 2018}}{{notability|date=September 2018}}{{orphan|date=May 2015}}
}}Two Fingers Brewing Co. is a craft beer brand and social enterprise, which gives all profits to the charity Prostate Cancer UK. Two Fingers Brewing Co. is based in Farringdon, London.[1]

History

Two Fingers Brewing Co. was founded by seven friends, who met whilst working at an advertising agency in London.[2]

In 2012, several of their colleagues were affected by prostate cancer and they were shocked to learn that prostate cancer kills roughly as many men as breast cancer does women,[3] despite awareness and funding of it being significantly lower.[4][5]

Around this time, the company where they worked was moving to a new building with its own bar, so they came up with the idea to produce their own craft beer to sell within it – and realised the opportunity for that beer to give back to the men that drank it, by donating all its profits to prostate cancer charities.[6]

After a positive response to a small batch of beer sold to family and friends, the friends decided to launch the brand nationally. So they spent 2013 building a supply chain of partners who all agreed to work at, near or below cost in support of the cause, as well as forming an official partnership with Prostate Cancer UK.[2]

Two Fingers Brewing Co.'s first beer, Aurelio, went on sale to the public in January 2014. Notable retailers have included Tesco, Ocado, Morrisons, Jamie’s Italian, and Club Gascon, the Michelin-starred restaurant.[6]

Products

Two Fingers Brewing Co. currently sells one beer, called Aurelio, but have stated ambitions to expand their range, giving each beer a man’s name that describes the characteristics of the drink. Aurelio is a Latin man’s name meaning golden, due to that beer being a golden ale.[7]

Aurelio is a 4.8% alcohol by volume golden ale, brewed with pale ale malt, crystal malt, goldings and admiral hops. Aurelio is brewed and bottled at cost for Two Fingers Brewing Co. by Hepworth & Co, the Sussex-based craft brewer.[2]

Design and branding

Two Fingers Brewing Co.’s logo features a hand pointing with two fingers, which is designed to represent an oath to better beer, in reference to the brand's commitment to great beer for a great cause, as well as a two-fingered salute to prostate cancer.[8] The hand points into a black hole, in an irreverent reference to the digital rectal examination for prostate cancer, although this is performed with one finger instead of two.[7]

Awards and honours

- Best Craft Beer Innovation, International Beer Awards, 2014[9]- Selected as Official Beer of the 2014 Empire Awards[10]- Contribution to the Community Award, Nectar Business Small Business Awards, 2014[11]- Named one of the UK’s 100 most resourceful, inspiring and disruptive small businesses in the Smarta 100 Awards, 2014[12]- Winner of a Business in the Community arc contest to win a London Underground advertising poster campaign, with an audience reach of over 2 million people and over 19 million opportunities to see[13]- Selected to run a pop up bar in Downing Street for a special Christmas market in honour of the UK's second Small Business Saturday, in December 2014[14]- Startup of the year 2014, The Guardian Small Business Showcase[10]- Winner of the UK Final of The Venture, Chivas Regal’s contest to find and celebrate the world's most innovative social enterprises[15]

Partners

Two Fingers Brewing Co. works with a network of partners in order to run its social enterprise.[2] By role, these partners include:

- The UK's largest men's health charity,[16] Prostate Cancer UK[17]- Sussex craft brewery Hepworth & Co.[2]- Marston's for storage and distribution [2]- Chesapeake for label printing,[2] who have since merged to become Multi Packaging Solutions [18]- Sales support from Cube Business Services [2]- Insurance brokerage from Sutton Winson [2]- PR by Persuasion [2]- Corporate legal advice from Brabners[17]- Electronic Data Interchange support from GXS,[2] who have since merged to become OpenText[19]- Social enterprise support from the Business in the Community arc scheme [13]

References

1. ^{{cite web |url=http://www.harpers.co.uk/opinion/mark-fiddes-on-a-new-year-resolution-we-can-all-keep-fighting-prostate-cancer/353696.article/|title=Mark Fiddes on a New Year Resolution we can all keep: fighting prostate cancer|last=Fiddes |first=Mark |publisher=Harpers.co.uk |date=20 January 2014 |website=Harpers.co.uk |access-date=24 April 2015}}
2. ^1 2 3 4 5 6 7 8 9 10 {{cite web |url=http://viewer.zmags.com/publication/32a893ec#/32a893ec/1 |title=The Aurelio Story, How Beverage Brands Can Be Messengers for Good |last=Sadler |first=Matt |publisher=Canadean |date=December 2014 |website=Zmags.com |access-date=24 April 2015}}
3. ^{{cite web |url=http://www.cancerresearchuk.org/cancer-info/cancerstats/mortality/cancerdeaths/uk-cancer-mortality-statistics-for-common-cancers |title=Cancer mortality for common cancers |publisher=Cancer Research UK|date=15 September 2014|website=www.cancerresearchuk.org |access-date=24 April 2015}}
4. ^{{cite web |url=http://www.esds.ac.uk/doc/6678/mrdoc/pdf/6678_awareness_research_report.pdf |title=Cancer awareness research Dip One Full Report Final |last=Turnill|first=Nicky|publisher=Arden Cancer Network|date=March 2010 |website=esds.ac.uk/ |access-date=24 April 2015}}
5. ^{{cite web |url= https://www.bbc.co.uk/news/health-20875488 |title=Prostate cancer research 'lagging'|publisher=BBC News|date=1 January 2013 |website=bbc.co.uk/news/ |access-date=24 April 2015}}
6. ^1 {{cite web |url= https://www.independent.co.uk/news/business/comment/david-prosser-small-businesses-hold-the-key-to-raising-britains-productivity-10079057.html|title=Small business person of the week: Fighting prostate cancer without running marathons|last=Prosser|first=David|publisher=The Independent|date=2 March 2015 |website=https://www.independent.co.uk|access-date=24 April 2015}}
7. ^1 {{cite web |url=https://www.2degreesnetwork.com/groups/2degrees-community/resources/this-best-idea-since-beer-itself/|title=Is this the best idea since beer itself?|last=Knowles|first=Victoria|publisher=2degrees|date=31 July 2014 |website=https://www.2degreesnetwork.com|access-date=24 April 2015}}
8. ^{{cite web |url=http://www.digitalartsonline.co.uk/news/graphic-design/ad-agency-creates-beer-brand-help-fight-prostate-cancer/|title=Ad agency creates beer brand to help fight prostate cancer |last=Allsopp|first=Ashleigh|publisher=DigitalArts|date=21 January 2014 |website=digitalartsonline.co.uk|access-date=24 April 2015}}
9. ^{{cite web |url=http://www.retailtimes.co.uk/uk-beer-fights-prostate-cancer-wins-international-innovation-award|title=UK beer that fights prostate cancer wins international innovation award|last=Briggs|first=Fiona|publisher=Retail Times|date=15 May 2014 |website=retailtimes.co.uk/|access-date=24 April 2015}}
10. ^1 {{cite web |url=https://www.theguardian.com/small-business-network/2015/mar/06/startup-of-the-year-2014-two-fingers-brewing-co|title=Startup of the year 2014: Two Fingers Brewing Co.|last=Sadler|first=Matt|date=6 March 2015 |website=theguardian.com|access-date=24 April 2015}}
11. ^{{cite web |url=http://www.bmmagazine.co.uk/news/karren-brady-shares-expertise-small-businesses-awards/|title=Karren Brady shares her expertise at small businesses awards|publisher=BusinessMatters|date=8 September 2014 |website=bmmagazine.co.uk|access-date=24 April 2015}}
12. ^{{cite web|url=http://www.smarta.com/smarta100/2014/two-fingers-brewing-co/|title=Two Fingers Brewing Co.|publisher=Smarta|date=November 2014|website=smarta.com/smarta100/|access-date=24 April 2015|deadurl=yes|archiveurl=https://archive.is/20150424222321/http://www.smarta.com/smarta100/2014/two-fingers-brewing-co/|archivedate=24 April 2015|df=}}
13. ^1 {{cite web|url=http://uk.gew.co/activity/arc-advertising-campaign-launch-first-ad-campaign-two-fingers-brewing-and-smart-garage|title=arc Advertising Campaign Launch first ad campaign for Two Fingers Brewing and SMaRT Garage Services social enterprise enabled by Business in the Community (BITC) and big business|publisher=Global Entrepreneurship Week|date=20 November 2014|website=https://bdaily.co.uk/|access-date=24 April 2015|deadurl=yes|archiveurl=https://archive.is/20150424220609/http://uk.gew.co/activity/arc-advertising-campaign-launch-first-ad-campaign-two-fingers-brewing-and-smart-garage|archivedate=24 April 2015|df=}}
14. ^{{cite web |url=https://bdaily.co.uk/entrepreneurship/05-12-2014/small-businesses-create-christmas-fair-inside-downing-street-to-mark-small-business-saturday|title=Small businesses create Christmas fair inside Downing Street to mark Small Business Saturday|last=Robinson|first=Howard|publisher=Bdaily|date=5 December 2014 |website=https://bdaily.co.uk/|access-date=24 April 2015}}
15. ^{{cite web |url=http://www.huffingtonpost.co.uk/2015/03/02/the-venture-finalists_n_6689726.html|title=Two Fingers Brewing Co. crowned UK winners of The Venture|last=Joi|first=Shihab|publisher=The Huffington Post|date=23 February 2015 |website=huffingtonpost.co.uk/|access-date=24 April 2015}}
16. ^{{cite web |url=https://www.bbc.co.uk/news/health-28785250|title=Prostate cancer drug ruling a 'fiasco', says charity| last=Triggle|first=Nick|publisher=BBC News|date=15 August 2014|website=bbc.co.uk/news/|access-date=24 April 2015}}
17. ^1 {{cite web |url=http://www.manchesterlawsociety.org.uk/files/pdf/MM-Mar-2014.pdf|title=Brabners advises on launch of new charity beer to help fight prostate cancer|publisher=Manchester Law Society|date=March 2014|website=manchesterlawsociety.org.uk/|access-date=24 April 2015}}
18. ^{{cite web |url=http://uk.reuters.com/article/2014/06/04/ny-multi-packaging-idUKnBw046467a+100+BSW20140604|title=Chesapeake/MPS Unify as Multi Packaging Solutions|publisher=Reuters|date=4 June 2014|website=http://uk.reuters.com/|access-date=24 April 2015}}
19. ^{{cite web |url=http://www.therecord.com/news-story/4332922-open-text-says-gxs-acquisition-will-create-growth-opportunities/|title=Open Text says GXS acquisition will create growth opportunities|publisher=The Record|date=24 January 2014|website=therecord.com/|access-date=24 April 2015}}

External links

  • {{Official website|http://twofingersbrewing.co}}

2 : Beer brands|Social enterprises
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