| 词条 | Upworthy |
| 释义 |
|name = Upworthy |logo = |logo size = |logo alt = |collapsible = |screenshot = |screenshot size = |screenshot alt = |caption = |company_type = Private |traded as = |founded = {{Start date and age|2012|03|14|df=no}}[1] |dissolved = |predecessor = |successor = |location = New York City, New York |country = U.S. |country of origin = |locations = |area served = |founder = Eli Pariser and Peter Koechley |chairman = |chairperson = |president = |CEO = Eli Pariser |MD = |GM = |key people = |products = |services = |revenue = |operating income = |international = |net income = |assets = |equity = |owner = Good Worldwide |employees = |parent = |divisions = |subsidiaries = |url = {{URL|http://www.upworthy.com/}} |programming language = |ipv6 = |alexa = {{decrease}} 13,513 (Global, August 2018) |website type = News and entertainment |advertising = |registration = |users = |language = English |launched = |current status = Active |native clients = |footnotes = }}Upworthy is a website for viral content started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion. One of Facebook's co-founders, Chris Hughes, was an early investor.[2][3][4][5] It is owned by Good Worldwide.[6][7] Upworthy's stated mission is "to change what the world pays attention to."[8] It uses virality to promote stories with a progressive bent on political and social issues.[9] HistoryIn June 2013, an article in Fast Company called Upworthy "the fastest growing media site of all time".[10] In August 2013 the site became the first "non-traditional" site to feature in NewsWhip's Top Ten [https://web.archive.org/web/20141106005241/http://blog.newswhip.com/index.php/category/social-data Publisher Rankings], in fifth place.[11] By November 2013 they were the third most social publisher on Facebook, despite their low article count.[12] The site popularized a distinctive style of two-phrase headlines, which has spread to many other websites.[13] It has been criticized for its use of overly sensationalized, emotionally manipulative, "clickbait" style, headlines as well as having a liberal bias, and simplifying issues that are controversial by nature.[9][14][15][16][17] Since 2015, under the site's new editorial director, Amy O'Leary (who joined the site from The New York Times in February, 2015) it has been focussing more on producing original content, rather than aggregating third-party content. This resulted in six of its staff being laid off as well as new staff being hired.[18][19] Upworthy was accused of laying off one round of writers in 2015, and another in 2016, after a unionization effort by some of the staff. The union involved, the Writers Guild of America East, has organized several online "viral" news publishers.[20] In January 2017, Upworthy was acquired by Good Worldwide, a company that similarly focused on spreading progressive messages through their websites such as good.is. The newsrooms of the two organizations would merge as part of the acquisition. About 20 staffers were laid off as part of the merger.[6] An October 2017 article in AdExchanger described the merger as successful in helping the joint entity achieve profitability.[7] FundingUpworthy has been through two rounds of funding. In October 2012 it raised $4 million from New Enterprise Associates and other angel investors, including BuzzFeed co-founder John Johnson, Facebook co-founder and New Republic owner Chris Hughes, and Reddit co-founder Alexis Ohanian.[21][22] In September 2013 it raised $8 million from investors Catamount Ventures, Spark Capital, Knight Foundation and Klee Irwin.[23] ContentUpworthy writers and video staff produce daily stories, which are distributed on social media. Topics include "Being a Better Human," "Citizenship & Democracy," "Culture," "Identities," and "Science & Technology." ViewsIn November 2013, Upworthy hit a high of over 80 million unique visitors for the month. However, in early 2014 it had fallen to roughly 20 million unique visitors.[24] As of December 2014, Upworthy's mission statement says it engages a total of about 50 million people each month.[25] As of October 2016, Upworthy's YouTube channel has 157,370 subscribers and has had over 10 million views. By October 2018 the channel had 163,154 subscribers and over 14 million views.[26] AdvertisingUpworthy has been labeled a "clickbait shop"; however, for two years Upworthy did not monetize clicks through display advertising. The company began making money in April 2014 with the announcement of Upworthy Collaborations.[27] As of 2016, Upworthy also relies on traditional advertising with AdSense. Upworthy Collaborations is a name given to Upworthy's advertising partnerships with corporations. It includes native ads, and articles that its advertising partners underwrite.[28][29] It is selective with the organizations it collaborates with and states that "We draw a line on greenwashing".[30] Upworthy states that it wishes to work with corporations who have a common mission and similar values. Peter Koechley said on the topic: "We won’t take an ad from Exxon claiming to be good for the environment, but Skype claiming they help people communicate—that seems about right".[29][31] It has attracted prominent brands such as Unilever, Skype, CoverGirl, and charities such as the Bill and Melinda Gates Foundation.[28][32][33][34] See also
References1. ^{{cite web|url=http://whois.domaintools.com/upworthy.com|title=UpWorthy.com WHOIS, DNS, & Domain Info - DomainTools|work=WHOIS|date= |accessdate=2016-07-23}} 2. ^{{Citation| last = Carr| first = David| date = March 26, 2012| title = New Site Wants to Make the Serious as Viral as the Shallow| work = The New York Times| url = http://mediadecoder.blogs.nytimes.com/2012/03/26/new-site-wants-to-make-the-serious-as-viral-as-the-shallow/| accessdate = April 11, 2012}} 3. ^{{Citation| last = Pilkington| first = Ed| date = March 26, 2012| title = New media gurus launch Upworthy – their 'super-basic' internet start-up| work = The Guardian| url = https://www.theguardian.com/media/us-news-blog/2012/mar/26/upworthy-new-media-website-facebook-moveon| accessdate = April 11, 2012}} 4. ^{{Citation| last = Gannes| first = Liz| date = March 26, 2012| title = Viral With a Purpose? Upworthy Finds Serious Web Content Worth Sharing.| publisher = AllThingsD| url = http://allthingsd.com/20120326/viral-with-a-purpose-upworthy-finds-serious-web-content-worth-sharing/| accessdate = April 11, 2012}} 5. ^{{cite web|url=http://www.philadelphiaweekly.com/news-and-opinion/cover-story/The-woman-behind-Upworthys-viral-explosion-241467451.html|archive-url=https://archive.is/20140124001245/http://www.philadelphiaweekly.com/news-and-opinion/cover-story/The-woman-behind-Upworthys-viral-explosion-241467451.html|dead-url=yes|archive-date=24 January 2014|title=The woman behind Upworthy's viral explosion|publisher=|accessdate=16 October 2014}} 6. ^1 {{cite web| url = https://www.politico.com/media/story/2017/01/upworthy-to-merge-with-good-worldwide-consolidating-newsrooms-004919| title = Upworthy to merge with Good Worldwide, newsrooms to consolidate. About 20 staffers were laid off as part of the merger| last = Sutton| first = Kelsey| date = January 27, 2017| accessdate = January 20, 2019| publisher = Politico}} 7. ^1 {{cite web| url = https://adexchanger.com/publishers/post-merger-profitability-upworthy-goods-happy-marriage/| title = Post-Merger Profitability: Upworthy and Good’s Happy Marriage| last = Sluis| first = Sarah| date = October 16, 2017| accessdate = January 20, 2019| publisher = AdExchanger}} 8. ^http://www.upworthy.com/about 9. ^1 {{Citation | title=Viral Content with a Liberal Bent | work = The New York Times | url=https://www.nytimes.com/2013/10/14/business/media/upworthys-viral-content-with-a-liberal-bent-is-taking-off.html | accessdate = March 12, 2014}} 10. ^{{cite web|url=http://www.fastcompany.com/3012649/how-upworthy-used-emotional-data-to-become-the-fastest-growing-media-site-of-all-time|title=How Upworthy Used Emotional Data To Become The Fastest Growing Media Site of All Time|work=Fast Company|accessdate=6 July 2015}} 11. ^{{cite web|last1=Corcoran|first1=Liam|title=Top Social Publishers August 2013: Sharing way up for all publishers, and BuzzFeed on Top|url=http://blog.newswhip.com/index.php/2013/09/social-publishers|website=blog.newswhip.com|publisher=NewsWhip|accessdate=23 October 2014}} 12. ^{{cite web|last1=Corcoran|first1=Liam|title=Top Social Publishers 2013|url=http://blog.newswhip.com/index.php/2013/12/top-social-publishers-november-2013|website=blog.newswhip.com|publisher=NewsWhip|accessdate=23 October 2014}} 13. ^{{cite web|url=https://www.theatlantic.com/technology/archive/2013/12/why-are-upworthy-headlines-suddenly-everywhere/282048/|title=Why Are Upworthy Headlines Suddenly Everywhere?|work=The Atlantic|accessdate=6 July 2015}} 14. ^{{cite web|url=https://www.theguardian.com/media/2014/mar/16/upworthy-website-generation-y-awful-headlines|title=Read this to find out how Upworthy's awful headlines changed the web|author=James Ball|work=the Guardian|accessdate=6 July 2015}} 15. ^{{cite web|url=http://www.adweek.com/adfreak/create-your-own-overly-emotional-click-baiting-headline-upworthy-generator-153984|title=Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator|work=AdWeek|accessdate=6 July 2015}} 16. ^{{cite web|url=http://www.technologytell.com/entertainment/37085/upworthy-used-to-have-huge-traffic-what-happened-next-will-blow-your-mind/ |title=Upworthy Used to Have Huge Traffic. What Happened Next Will Blow Your Mind |publisher=TechnologyTell |date=2014-02-11 |accessdate=2014-06-16}} 17. ^{{cite web|url=http://www.ibtimes.com/rise-clickbait-spoilers-bloggers-expose-whats-behind-upworthys-histrionic-headlines-1505972|title=The Rise Of Clickbait Spoilers: Bloggers Expose What’s Behind Upworthy’s Histrionic Headlines|author=Christopher Zara|date=11 December 2013|work=International Business Times|accessdate=6 July 2015}} 18. ^{{cite web|url=http://www.capitalnewyork.com/article/media/2015/01/8559595/emnew-york-timesem-amy-oleary-join-upworthy-editorial-director|title=New York Times' Amy O’Leary to join Upworthy as editorial director|work=capitalnewyork.com|accessdate=17 July 2015}} 19. ^{{cite web|url=http://www.capitalnewyork.com/article/media/2015/06/8570348/once-webs-fastest-growing-aggregator-upworthy-pivots|title=Once the web's fastest growing aggregator, Upworthy pivots|work=capitalnewyork.com|accessdate=6 July 2015}} 20. ^{{cite web|url=http://gawker.com/report-upworthys-lefty-owners-scared-employees-out-of-1723101414|title=Report: Upworthy's Lefty Owners Scared Employees Out of Unionization}} 21. ^{{cite web|url=http://www.crunchbase.com/funding-round/27626a54a94b2d5bdbbf3a1a46c03e8a|title=Oct 16, 2012: Upworthy – Funding RoundVenture – CrunchBase|publisher=|accessdate=21 December 2014}} 22. ^{{cite web|url=http://allthingsd.com/20121016/with-six-million-uniques-upworthy-gets-4m-from-nea-to-find-more-virals-that-arent-cat-videos/|title=Upworthy Raises $4M for Aggregating Virals That Aren't Cat Videos – Liz Gannes – Media – AllThingsD|work=AllThingsD|accessdate=21 December 2014}} 23. ^{{cite web|url=http://www.crunchbase.com/funding-round/7839fa142a1591eefe3c65f868482ff8|title=Sep 16, 2013: Upworthy – Funding Round – Series A – CrunchBase|publisher=|accessdate=21 December 2014}} 24. ^{{cite web|url=http://gigaom.com/2014/02/18/reality-check-no-upworthys-traffic-didnt-get-crushed-by-facebooks-algorithm-change/|title=Reality check: No, Upworthy’s traffic didn’t get crushed by Facebook’s algorithm change|author=Mathew Ingram|date=18 February 2014|work=GigaOm|accessdate=28 October 2016}} 25. ^{{cite web|url=http://www.upworthy.com/about#mission|title=About Us|work=Upworthy: Things that matter. Pass 'em on.|accessdate=21 December 2014}} 26. ^{{cite web|url=https://www.youtube.com/user/upworthy/about|title=Upworthy|last=|first=|date=|work=YouTube|archive-url=|archive-date=|dead-url=|accessdate=18 October 2018}} 27. ^{{cite web|url=http://contently.com/strategist/2014/07/15/upworthys-sponsored-posts-are-crushing-their-regular-editorial-heres-why/|title=Upworthy’s Sponsored Posts Are Crushing Their Regular Editorial. Here’s Why.|publisher=|accessdate=21 December 2014}} 28. ^1 {{cite web|url=http://adage.com/article/special-report-digital-conference/upworthy-run-native-ads-make-feel-good/292406/|title=Upworthy Wants to Run Native Ads that Make You Feel Good – Special: Digital Conference – Advertising Age|date=1 April 2014|publisher=|accessdate=21 December 2014}} 29. ^1 {{cite web|url=http://blog.upworthy.com/post/81385633180/our-mission-is-huge-heres-how-were-building-the|title=Our Mission Is Huge. Here's How We're Building The... – Upworthy Insider|work=Upworthy Insider|accessdate=21 December 2014}} 30. ^{{cite web|url=http://www.upworthy.com/about-paid-content|title=About Paid Content|work=Upworthy: Things that matter. Pass 'em on.|accessdate=21 December 2014}} 31. ^{{cite web|url=https://www.nytimes.com/2013/10/14/business/media/upworthys-viral-content-with-a-liberal-bent-is-taking-off.html|title=Viral Content With a Liberal Bent|date=14 October 2013|work=The New York Times}} 32. ^{{cite web|url=http://www.upworthy.com/all-7-billion|title=All 7 Billion|work=Upworthy: Things that matter. Pass 'em on.|accessdate=21 December 2014}} 33. ^{{cite web|url=https://www.theatlantic.com/business/archive/2013/11/upworthy-i-thought-this-website-was-crazy-but-what-happened-next-changed-everything/281472/|title=Upworthy: I Thought This Website Was Crazy, but What Happened Next Changed Everything|author=Derek Thompson|date=14 November 2013|work=The Atlantic|accessdate=21 December 2014}} 34. ^{{cite web|url=http://digiday.com/publishers/upworthy-gets-branded-content-stick/|title=How Upworthy gets its branded content to outperform editorial|work=Digiday|accessdate=21 December 2014}} 4 : Social media|Internet properties established in 2012|Digital newspapers published in the United States|2012 establishments in New York City |
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