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词条 Valdivieso advertising sign
释义

  1. History

  2. See also

  3. References

  4. External links

{{Infobox monument
|monument_name = Valdivieso advertising sign
|native_name = Letrero publicitario de Valdivieso

ℕ|image = Letrero publicitario de “Valdivieso” visto desde el parque..jpg


|caption = Sight of the Valdivieso advertising sign from Bustamante Park
|coordinates =
|location = {{flag|Chile}}

93 General Bustamante Streer,

Santiago, Santiago Metropolitan Region
|designer =
|type =
|material = Neon lighting
|length =
|width =
|height =
|begin =
|complete =
|open =
|dedicated_to =
|map_image =
|map_caption =
|map_width =
|extra = Decree N.º 219 on May 31, 2010  
}}

The Valdivieso advertising sign (Spanish: letrero publicitario de Valdivieso)[1] is a rooftop outdoor advertisement at 93 General Bustamante Street, Santiago, Chile. Erected around 1954, it was declared a National Monument of Chile on May 31, 2010.[2][3][4][5][6][7]

The neon sign turns on at 9:00 PM during the summer and at 6:00 PM during the winter.[6]

History

The Valdivieso advertising sign was built in 1955 by the Luminosos Parragué company.[6] General manager Claudio Parragué stated:{{quote|"The companies wanted their products to portray a sort of 'magic.' That's why we used a mechanical electromagnetic system that, in time, ended up transforming the champagne bottle into a classic icon."}}

See also

  • Monarch advertising sign

References

1. ^{{Citation | author = Consejo de Monumentos Nacionales | title = Letrero publicitario de Valdivieso | language = Spanish | url = http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2169 | accessdate = November 1, 2012 | archive-url = https://web.archive.org/web/20121112040743/http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2169 | archive-date = November 12, 2012 | dead-url = yes | df = mdy-all }}
2. ^{{Citation | author = | last = Farías | first = Roberto | publication-date = August 1, 2010 |date=August 2610 | title = Monumentos de neón que se salvaron del derrumbe | newspaper = La Tercera | language = Spanish | url = http://www.latercera.com/noticia/santiago/2010/08/1731-280863-9-monumentos-de-neon-que-se-salvaron-del-derrumbe.shtml | accessdate = November 2, 2012}}
3. ^{{Citation | author = Consejo de Monumentos Nacionales | title = Declaración de Monumento Nacional | language = Spanish | url = http://www.monumentos.cl/common/asp/pagAtachadorVisualizador.asp?argCryptedData=GP1TkTXdhRJAS2Wp3v88hLX8cnMzF0cL&argModo=&argOrigen=BD&argFlagYaGrabados=&argArchivoId=15990 | accessdate = November 1, 2012 | archive-url = https://web.archive.org/web/20140408230937/http://www.monumentos.cl/common/asp/pagAtachadorVisualizador.asp?argCryptedData=GP1TkTXdhRJAS2Wp3v88hLX8cnMzF0cL&argModo=&argOrigen=BD&argFlagYaGrabados=&argArchivoId=15990 | archive-date = April 8, 2014 | dead-url = yes | df = mdy-all }}
4. ^{{Citation | author = | last = García | first = Gabriela | publication-date = June 4, 2010 | date = August 2010 | title = Neón de champagne Valdivieso inspira obra de teatro | newspaper = La Nación | language = Spanish | url = http://www.lanacion.cl/neon-de-champagne-valdivieso-inspira-obra-de-teatro/noticias/2010-06-03/205655.html | accessdate = November 2, 2012 | archive-url = https://web.archive.org/web/20100609224143/http://www.lanacion.cl/neon-de-champagne-valdivieso-inspira-obra-de-teatro/noticias/2010-06-03/205655.html | archive-date = June 9, 2010 | dead-url = yes | df = mdy-all }}
5. ^{{Citation | author = | last = García | first = Gabriela | publication-date = May 30, 2010 |date=August 2010 | title = Piñera declaró a dos letreros de neón como monumentos nacionales | newspaper = Emol | language = Spanish | url = http://www.emol.com/noticias/nacional/2010/05/30/416041/pinera-declaro-a-dos-letreros-de-neon-como-monumentos-nacionales.html | accessdate = November 2, 2012}}
6. ^{{Citation | author = | last = | first = | publication-date = April 2010 |date=April 2010 | title = Carteles luminosos de Valdivieso y de Monarch son Monumentos Históricos | magazine = Revista Letreros | language = Spanish | url = http://www.revistaletreros.com/pdf/102-76a77.pdf | accessdate = November 2, 2012}}
7. ^{{Citation | author = Gobierno de Chile | last = | first = | publication-date = May 31, 2010 |date=May 2010 | title = Día del patrimonio en grande | work= Revista Letreros | language = Spanish | url = http://www.gob.cl/especiales/dia-del-patrimonio-en-grande-2/ | accessdate = November 2, 2012}}

External links

  • [https://web.archive.org/web/20121112040743/http://www.monumentos.cl/OpenSupport_Monumento/asp/PopUpFicha/ficha_publica.asp?monumento=2169 ID:2169 Consejo de Monumentos Nacionales (Chile)]
  • [https://web.archive.org/web/20140607210355/http://letrerosparrague.cl/clientes.html Sitio web oficial del fabricante (Parragué)]

5 : Individual signs|National Monuments of Chile|Buildings and structures completed in 1955|Buildings and structures in Santiago|1955 establishments in Chile

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