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词条 Viamedia, Inc.
释义

  1. History

  2. Placemedia

  3. Services

  4. Operations

  5. Awards and recognition

  6. References

{{Multiple issues|{{POV|date=July 2017}}{{advert|date=July 2017}}{{Orphan|date=May 2014}}
}}{{Infobox company
|name = Viamedia
|logo = Viamedia_Company_Logo_-_2016.jpg
|type = Corporation
|genre =
|foundation = 2001
|founder = Jeff Carter
Todd Donnelly
|location_city = New York, New York
Lexington, Kentucky,
Salt Lake City, Utah
|location_country =
|location =
|origins =
|key_people = Mark Lieberman, President & CEO[1]
Chris Black, Chief Financial Officer[2]
Randy Lykes, Chief Technology Officer[3]
Becky Jones, Chief Marketing & People Officer[4]
David Solomon, Chief Revenue Officer[5]
Rick Tarvin, EVP of Sales[6]
Billy Stewart, VP of Digital Sales & Ops
Derek Mattsson, President of Placemedia[7]
|area_served =
|industry = Cable television
|products = Advertising
|services =
|revenue =
|operating_income =
|net_income =
|num_employees = 350
|parent =
|divisions =
|subsid =
|owner =
|caption =
|homepage = ViamediaTV.com
|dissolved =
|footnotes =
}}Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions{{what|date=October 2018}} in the United States.[8][9][10] The company currently has more than 12,000 active and prospective advertisers nationwide.[11]

With headquarters in New York City and Lexington, Kentucky, Viamedia sells advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities.[9] The company manages the sales, operational and technical back room functions for 60 MVPDs (aka cable companies) across 71 DMAs in over 30 states, delivering ads into nearly one million spots daily.[11] Viamedia has more than 350 employees nationwide.[12]

Viamedia also owns Placemedia, a fully automated programmatic planning and buying solution for linear television.[9][13]

History

Viamedia was founded in 2001 by Jeff Carter and Todd Donnelly.[14] In January 2011, Viamedia announced that it has partnered with Lake Capital, a private equity firm that invests exclusively in service-based companies.[15] In 2014, Mark Lieberman was hired as President and CEO, having previously served as co-founder and CEO of TRA, a television and Big Data analytics, software and research technology firm acquired by TiVo.[1][16]

Since then, the company has earned Multichannel News’ Innovator Award for technological developments in audience targeting and reporting,[21] has been named a Top Operator by Cablefax back-to-back years[22][23] and received the Affiliate and Partnership Marketing award at the 2014 FAXIE Awards for its "Your Partner for Ad Sales" campaign.[24]

Placemedia

A wholly owned subsidiary of Viamedia, Placemedia is a fully automated supply-side programmatic planning and buying solution for linear television. The company combines multiple consumer databases, viewing behavior from millions of household set-top boxes, and a proprietary technology platform that automatically places media buys to reach highly targeted audiences.[17][18]

The company currently represents more than 30 billion impressions monthly in nearly 100M TV households across 210 DMAs.[9]

Placemedia’s platform connects demand side players (agencies and advertisers) with aggregated television ad inventory from Placemedia’s supply side partners MVPDs and cable TV networks.[19] Using its application program interface (API), Placemedia’s programmatic platform has been directly integrated into Demand Side Platform (DSP) partners’ preexisting systems.[20]

Placemedia is headquartered in Salt Lake City, Utah.[21]

Services

Viamedia provides media solutions{{what|date=October 2018}} for more than 12,000 local, regional and national advertisers, including inserting advertising onto cable networks such as ESPN, TNT, FOX News, Lifetime, HGTV, A&E, Hallmark Channel and others.[12][22] In addition, the company has a relationship with National Cable Communications, a spot cable advertising representation firm, to facilitate national sales by enabling advertisers to reach all households within a given market through multiple operators.[23]

The company also offers a true multi-screen solution{{what|date=October 2018}} for advertisers across the US.[24] This includes pre-roll video, SEM and mobile.[25][26]

Operations

Viamedia technically inserts, delivers and verifies nearly one million 15 and 30-second television spots each day.[27] Viamedia also provides advertising technical sales functions including research, traffic and billing, video encoding, and technical assistance and monitoring.[28]

Awards and recognition

In 2016, Viamedia CEO, Mark Lieberman, was inducted as a Cable Center Cable Pioneer.[29]

Viamedia executives have been named to the Cablefax Top 100;[30] Cablefax Most Powerful Women in Cable;[31] Cynopsis Top Women in Digital;[32] Cablefax Most Powerful Women in Technology;[31] and Multichannel News’ "40 Under 40" list.[33]

Viamedia received the Affiliate and Partnership Marketing award at the 2014 FAXIE Awards in NYC for its "Your Partner for Ad Sales" campaign.[34]

Viamedia’s programmatic platform, Placemedia, was awarded the 2014 Innovator Award by Multichannel News.[35]

Viamedia was named a Top Operator by Cablefax back-to-back in 2013 and 2014.[36][37]

In 2014, Viamedia was named one of the Top 100 Companies in Fiber to the Home Industry by Broadband Communities.[28]

References

1. ^1 {{cite web|title=Mark Lieberman|url=http://www.cynopsis.com/mark-lieberman/|publisher=Cynopsis|accessdate=9 August 2016}}
2. ^{{cite web|title=Company Overview of Viamedia, Inc.|url=https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=30763327|publisher=Bloomberg|accessdate=9 August 2016}}
3. ^{{cite web|last1=Reynolds|first1=Mike|title=Next TV: 'TV Everywhere' Needs More Uniformity|url=http://www.multichannel.com/news/content/next-tv-tv-everywhere-needs-more-uniformity/359045|publisher=Multichannel News|accessdate=9 August 2016}}
4. ^{{cite web|last1=Young|first1=Alicia|title=Becky Jones Appointed Chief Marketing & People Officer|url=http://www.madmarketer.com/topics/news/articles/425082-becky-jones-appointed-chief-marketing-people-officer.htm|publisher=Mad Marketer|accessdate=29 November 2016}}
5. ^{{cite web|last1=Corr|first1=Amy|title=Viamedia; David Solomon|url=http://www.mediapost.com/publications/article/279118/viamedia-david-solomon.html?edition=|publisher=MediaPost|accessdate=9 August 2016}}
6. ^{{cite web|last1=Corr|first1=Amy|title=Viamedia; Rick Tarvin|url=http://www.mediapost.com/publications/article/280541/viamedia-rick-tarvin.html|publisher=MediaPost|accessdate=9 August 2016}}
7. ^{{cite web|title=Derek Mattsson|url=http://videosummit2016.videonuze.com/author/view/371|publisher=VideoNuze|accessdate=9 August 2016}}
8. ^{{cite web|last1=Kuhl|first1=Craig|title=Big Names Head 50th Class of Cable TV Pioneers|url=http://www.multichannel.com/big-names-head-50th-class-cable-tv-pioneers/404923|publisher=Multichannel News|accessdate=9 August 2016}}
9. ^1 2 3 {{cite web|last1=Swedlow|first1=Tracy|title=Viamedia-placemedia|url=http://thetvoftomorrowshow.com/viamedia-placemedia|publisher=TV of Tomorrow|accessdate=9 August 2016}}
10. ^"Company Overview of Viamedia, Inc." Bloomberg Businessweek. Retrieved 2014-1-26.
11. ^{{cite web|title=Mark Lieberman|url=http://www.cablefaxmultiscreensummit.com/ddg-speaker/mark-lieberman/|publisher=Cablefax|accessdate=9 August 2016}}
12. ^1 2 {{cite web|title=Becky Jones|url=http://www.cablefax.com/cablefax_profile/becky-jones-4|publisher=Cablefax|accessdate=9 August 2016}}
13. ^{{cite web|title=Broadway Systems Partners with Placemedia|url=https://www.thebroadcastbridge.com/content/entry/2259/broadway-systems-partners-with-placemedia|publisher=The Broadcast Bridge|accessdate=9 August 2016}}
14. ^Jeff Carter Co-founder and President ViaMedia" Broadcasting & Cable. Retrieved 2014-1-26.
15. ^[https://www.reuters.com/article/2011/01/13/idUS11898+13-Jan-2011+BW20110113 "Viamedia and Lake Capital Partner to Grow Local Advertising Services Provider"] Reuters. Retrieved 2014-1-26.
16. ^"Real-Time With Mark Lieberman, Viamedia's New CEO, On Data-Driven TV Ads" MediaPost. Retrieved 2014-5-20.
17. ^{{cite web|last1=Ellis|first1=Leslie|title=INTX 2016: Lots Going On in Advanced Advertising, But Still Fragmented|url=http://www.multichannel.com/news/cable-tv-conventions/intx-2016-lots-going-advanced-advertising-still-fragmented/405036|publisher=Multichannel News|accessdate=17 August 2016}}
18. ^{{cite web|last1=Minichini|first1=Steve|title=MBPT Spotlight: What Does Programmatic Mean for TV: A Snapshot of Options|url=http://www.broadcastingcable.com/news/currency/mbpt-spotlight-what-does-programmatic-mean-tv-snapshot-options/136075|publisher=Broadcasting & Cable|accessdate=17 August 2016}}
19. ^{{cite web|last1=Loechner|first1=Tyler|title=Placemedia Rolls Out 'Programmatic Upfront' For TV|url=http://www.mediapost.com/publications/article/249414/placemedia-rolls-out-programmatic-upfront-for-tv.html|publisher=MediaPost|accessdate=17 August 2016}}
20. ^{{cite web|last1=Loechner|first1=Tyler|title=TubeMogul Plugs Into Placemedia's Programmatic TV Platform|url=http://www.mediapost.com/publications/article/254262/tubemogul-plugs-into-placemedias-programmatic-tv.html|publisher=MediaPost|accessdate=17 August 2016}}
21. ^{{cite web|title=Directory - Placemedia, Inc.|url=http://www.utahtech.org/Advertising/placemedia,-Inc-4235|publisher=Utah Technology Council|accessdate=24 August 2016}}
22. ^{{cite web|title=Viamedia|url=http://web.naperville.net/Media/Viamedia-19496|publisher=Naperville Area Chamber of Commerce|accessdate=11 August 2016}}
23. ^"Verizon FiOS TV and Viamedia Extend Advertising Representation Agreement" Verizon. Retrieved 2014-1-26.
24. ^{{cite web|title=Viamedia|url=http://chambermaster.wakeforestchamber.org/list/member/viamedia-raleigh-8710|publisher=Wake Forest Area Chamber of Commerce|accessdate=11 August 2016}}
25. ^{{cite web|last1=Tso|first1=Richard|title=EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week|url=http://www.adotas.com/2013/09/exclusive-viamedia-to-launch-programmatic-tv-ad-exchange-at-advertising-week/|publisher=Adotas|accessdate=11 August 2016}}
26. ^{{cite web|last1=Dickson|first1=Dan|title=In 12 years, Lexington-Based Viamedia has Grown to 57 Markets and 465 Employees|url=http://bizlex.com/2013/07/in-12-years-lexington-based-viamedia-has-grown-to-57-markets-and-465-employees/|publisher=Business Lexington|accessdate=11 August 2016}}
27. ^{{cite web|last1=Kuperberg|first1=Jonathan|title=Fates Roundup, July 28, 2015|url=http://www.broadcastingcable.com/blog/fates-and-fortunes/fates-roundup-july-28-2015/142887|publisher=Broadcasting & Cable|accessdate=17 August 2016}}
28. ^1 {{cite web|last1=BBC Staff Report|title=Fiber-To-The-Home Top 100|url=http://www.bbpmag.com/2014mags/July/BBC_Jul14_Top100.pdf|publisher=Broadband Communities Magazine|accessdate=17 August 2016}}
29. ^{{cite web|title=Current Pioneers|url=http://cablecenter.org/current-pioneers.html|publisher=The Cable Center|accessdate=24 August 2016}}
30. ^{{cite web|title=The 100|url=http://accessintelligence.imirus.com/Mpowered/book/vcabfax16/i2/p62|publisher=Cablefax|accessdate=24 August 2016}}
31. ^1 {{cite web|last1=Entertainment Close-up|title=Viamedia Executives Rank on Cablefax: The Magazine's 'Most Powerful Women in Cable'|url=https://www.highbeam.com/doc/1G1-389832475.html|archive-url=https://web.archive.org/web/20161008194805/https://www.highbeam.com/doc/1G1-389832475.html|dead-url=yes|archive-date=8 October 2016|publisher=HighBeam Research|accessdate=24 August 2016}}
32. ^{{cite web|title=2016 Honorees|url=http://www.cynopsis.com/event/top-women-in-digital-event/|publisher=Cynopsis|accessdate=24 August 2016}}
33. ^{{cite web|last1=Gibbons|first1=Kent|title=40 Under 40 Class of 2015|url=http://www.multichannel.com/news/people/40-under-40/392487|publisher=Multichannel News|accessdate=24 August 2016}}
34. ^1 {{cite web|title=The FAXIES Awards|url=http://www.cablefax.com/eventsawardswebinars/the-faxies|publisher=Cablefax|accessdate=24 August 2016}}
35. ^1 {{cite web|last1=MCN Staff|title='MCN’ Announces Innovator Award Winners|url=http://www.multichannel.com/news/products/mcn-announces-innovator-award-winners/384289|publisher=Multichannel News|accessdate=24 August 2016}}
36. ^1 {{cite web|title=The Top Operators of 2013|url=http://www.cablefax.com/the-lists/top-ops-2013|publisher=Cablefax|accessdate=24 August 2016}}
37. ^1 {{cite web|title=The Top Operators of 2014|url=http://www.cablefax.com/the-lists/top-ops-2014|publisher=Cablefax|accessdate=24 August 2016}}
{{DEFAULTSORT:Viamedia}}

2 : Companies established in 2001|Television advertising
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