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词条 VPL (brand)
释义

  1. Meaning

  2. Design and production process

  3. Women's Education Fund

  4. Movies, TVs, campaign, and celebrities

  5. Awards

  6. Brands

  7. References

  8. External links

VPL is an American fashion label founded in 2003 [1] based on the idea of underwear as outerwear. VPL is certified as B-Corporation in 2016 and benefits women's education through women's clothing sustainably produced in the US.[2]

Meaning

VPL is shorthand for "visible panty line" and its products are "meant to be seen." The brand draws inspiration from vintage swimwear and athletic wear from the Olympics.[3]

Design and production process

VPL advocates sustainable production, slow designs and anti-knock offs by patenting signature designs. VPL developed unique designs and production process that utilize excess fabric from production to minimize fabric waste ("up cycle" program). VPL is sold in 25 countries, and stores include Barneys, Shopbop, Saks, Net a Porter, Bloomingdales, Nordstrom, and Harvey Nichols.[4] It also sells directly to customers, and its savings from fabric utilization and vertical distribution are donated to women's education fund.

Women's Education Fund

For every "upcycle" product VPL sells, the company donates portion of sales to women's education fund.

Movies, TVs, campaign, and celebrities

  • Tracy Anderson Health[5]
  • Shay Mitchell Self[6]
  • Priyanka Chopra ABC Quantico[7]
  • New York City Ballet campaign[8]
  • Victoria Beckham W Magazine[9]
  • Gwen Stefani wearing VPL for Sweet Escape campaign[10]
  • Madonna in the cover of Vanity Fair[11]
  • Rihanna wearing VPL on stage in Athens[12]
  • Lady Gaga
  • Christy Turlington in Harper's Bazaar[13]
  • Tilda Swinson in W Magazine[14]
  • Sophia Bush in One Tree Hill[15]
  • Jessica Alba in GQ[16]
  • Scarlett Johansson cover in Esquire[17]
  • Jeniffer Lawrence in The Hunger Games[18]
  • Blake Lively in Gossip Girl[19]

Awards

  • In 2006 VPL received an Ecco Domani Fashion Foundation award.[20]
  • In 2007 VPL was one of the top 10 finalists of CFDA / Vogue Fashion Award.
  • In 2011 Finalist for WGSN Global Fashion Award for Outstanding New Store
  • 2012 Finalist for Woolmark Prize
  • 2012 Winner of CFDA/Lexus Eco Challenge

Brands

  • VPL Collection (beige label, top-end designer line)

References

1. ^{{cite web|title=VPL Label Overview|url=http://nymag.com/thecut/fashion/designers/vpl/|website=http://nymag.com/thecut|publisher=New York Magazine|accessdate=May 22, 2017}}
2. ^{{cite web|first=Patrick|last=Hanlon|title='Made In America' Makes A Comeback|url=https://www.forbes.com/sites/patrickhanlon/2011/11/16/made-in-america-makes-a-comeback/2/|work=Forbes.com|date=November 16, 2011}}
3. ^{{cite news|first=David|last=Coleman|title= A Clinical View of the World|url= https://www.nytimes.com/2006/02/12/fashion/sundaystyles/12POSS.html |work=New York Times|date=February 12, 2006}}
4. ^{{cite web|title=Fashion Chief's Open Door Policy|url=https://online.wsj.com/articles/the-modern-montecito-home-of-vpls-kikka-hanazawa-1401300961|work=The Wall Street Journal|date=May 29, 2014}}
5. ^{{cite news|title= Tracy Anderson is on the cover of Health magazine wearing VPL B bra. |url= http://coolspotters.com/brands/vpl/and/places/tracy-anderson-studio#medium-4480710 |work=coolspotters.com|date=November 10, 2016}}
6. ^{{cite news|first= Phoebe|last= Reilly|title= Shay Mitchell On Life After 'Pretty Little Liars' |url= http://www.self.com/story/shay-mitchell-life-after-pretty-little-liars |work=Self|date=November 10, 2016}}
7. ^{{cite news|title= VPL As Seen on Alex Parrish (Priyanka Chopra) in Quantico - Season 2 Episode 2 |url= https://thetake.com/product/130428/alex-parrish-vpl-military-stripe-b-bra-quantico-season-2-episode-2 |work=Take.com|date=December 10, 2016}}
8. ^{{cite news|first=Erica|last=Orden|title= Ballet Gets Personal in New Ads|url= https://www.wsj.com/articles/SB10001424052748703597204575483910396624000 |work=Wall Street Journal|date=September 10, 2010}}
9. ^{{cite news|title= David and Victoria Beckham: American Idols|url= http://www.wmagazine.com/people/celebrities/2007/08/beckhams_steven_klein_s/photos/ |work=W Magazine|date=August 1, 2007}}
10. ^{{cite news|title= Gwen Going on Tour with Lady Sovereign|url= http://www.popsugar.com/entertainment/Gwen-Going-Tour-Lady-Sovereign-116467 |work=PopSugar|date=January 24, 2007}}
11. ^{{cite news|title= Madonnarama |url= http://www.vanityfair.com/news/2008/05/madonna200805 |work=Vanity Fair|date=March 31, 2008}}
12. ^{{cite news|title= Hause of Rihanna | url= http://hausofrihanna.com/rihanna-vpl-bodysuit-25277219/|work=House of Rihanna|date=2010}}
13. ^{{cite news|title= FMD |url= http://www.fashionmodeldirectory.com/magazines/harpers-bazaar-singapore/editorials/march-2012/model-citizen-3857/ | work=Fashion Model Directory|date=2012}}
14. ^{{cite news|title= Tilda |url= http://wmagazine.tumblr.com/post/28908114515/photo-by-tim-walker-we-landed-on-marsand-found-a |work=W Magazine|date=2011}}
15. ^{{cite news|title= One Tree Hill x VPL |url= http://coolspotters.com/clothing/vpl-breaker-tank/and/tv-shows/one-tree-hill#medium-1287494 |work=Cool Spotters|date=2010}}
16. ^{{cite news|title= GQ Jessica Alba x VPL |url=http://coolspotters.com/brands/vpl/and/magazines/gq-magazine#medium-989937 |work=Cool Spotters|date=2010}}
17. ^{{cite news|title= 2013 Sexiest Woman Alive |url=http://www.esquire.com/entertainment/interviews/g1600/scarlett-johansson-2013-sexiest-woman-alive-photos/ |work=Esquire|date=2013}}
18. ^{{cite news|title= Hunger Games |url=http://coolspotters.com/brands/vpl/and/movies/the-hunger-games-catching-fire#medium-3673421|work=Cool Spotters|date=2013}}
19. ^{{cite news|title= Gossip Girl Wearing VPL |url=http://www.celebritystyleguide.com/i-6-3-11076/celebrities/gossip-girl/vpl-convolution-cardigan1|work=Celebrity Style Guide|date=2010}}
20. ^{{cite web|title= Ecco Domani Fashion Foundation Past Winners |url=http://www.eccodomani.com/fashion-foundation/award-winners/index.asp|work= Ecco Domani Fashion Foundation|accessdate=February 12, 2011}}

External links

  • {{official website|http://www.vplstore.com}}

5 : Clothing brands of the United States|Clothing companies based in New York City|Companies based in Los Angeles|Underwear brands|2003 establishments in New York (state)
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